Alima Pure Staff Favorites

Posted on September 16, 2011 by terresa | 2 Comments

Kara has worked for Alima Pure for three years and is a photography student at a local school. She has been doing the photography of our products, as well as employees for the blog. Of course, for this particular post, Sara had to step in to photograph Kara and she did an amazing job!

Kara has beautiful olive skin that tans if she even looks at the sun. At the point in the summer that we took this photo, Kara was wearing Satin Matte Foundation in Olive 1.5. On her cheeks, we added Satin Matte Blush in Bisque.

On Kara's eyes, we used Luminous Shimmer Eyeshadows in Venus from crease to brows and Truffle from lashes to crease. Tigereye went into the crease and concentrated at the outer corner of the eye. Paparazzi Luminous Shimmer Eyeliner was applied wet to the lash-line with our #33 Angle Liner Brush.

To finish, we applied our Holly Berry Organic Nourishing Lip Balm. We think Kara looks stunning!

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure staff favorites, General, mineral makeup tips, Staff Favorites

Where do you find inspiration for new looks?

Posted on September 06, 2011 by terresa | 1 Comment


For someone who normally finds inspiration in print media and from people I see in life, I was surprised to be inspired by a movie this summer. In "Midnight in Paris," french beauty Marion Cotillard is the love-interest of Picasso in 1920's Paris. I won't detail the plot here, because if you haven't seen the movie, you definitely should, it is like a mini vacation.

I went in expecting to be drooling over the shots of Paris and left inspired to experiment with a soft brown smoky eye look. Cotillard's look was pure 1920's flapper, with the softly wavy hair and long, straight dresses. But her makeup was smouldering!

Her skin was natural looking, apparently with sheer foundation, and her cheeks were lightly sculpted without looking harsh. But her eyes! And her lips! So gorgeous.

The lids were enhanced with a warm brown that was allowed to lightly crease, giving it an imperfect look that made it somehow more appealing. Her eyes were lined with a soft plum shade that blended right into the brown on the lids. A soft, neutral shimmer highlighted the area right below her perfectly groomed brows.

Lips were defined, but not visibly lined, and were a soft red. The lips didn't compete with the eyes, but rather balanced them.

I experimented off and on with this look through the summer and below are the products I found to work best on me, a Beige 2.

Just under the brow, I used a bit of Silk Pearluster Eye Shadow. On the lid, I used Truffle Luminous Shimmer Eye Shadow on the lid, but used it with a damp brush. I tried to open my eye quickly, before the shadow had completely dried down, to encourage a bit of that creased look. (And let me tell you that felt a little weird, since I answer a lot of emails from people who want to keep their shadows from creasing!) Then I lined with Carnevale, used dry, and then blended up into the brown. Instead of extending the lid color out past the outer edge of the lid, keep it right at the crease, no higher. You can go a bit higher than the crease from the middle of the eye, inwards.

For cheeks, I used Carnation Satin Matte Blush. On lips, I used our Organic Nourishing Lip Balm in Holly Berry. While it didn't make me look like Marion Cotillard, it was close enough to make me feel more glamorous than usual!

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, General, inspiration, mineral makeup techniques, mineral makeup tips

Alima Pure Staff Favorites

Posted on August 16, 2011 by terresa | 0 Comments

Kat is one of Alima Pure's newest employees and, with her gorgeous blue eyes, the makeup artist couldn't wait to get her hands on her! We used Kat's favorite shades to create this simple, polished look.

Fair even by Oregon standards, Kat wears Satin Matte Foundation in Cool 1. It isn't our lightest foundation, but it's close! We applied it with our #25 Foundatin brush. We added a little extra with the #31 Fine Liner/Concealer brush to cover any spots.

A bit of Apple Blossom Satin Matte Blush gives Kat's cheeks a nice, soft glow without overpowering her complexion.

On her eyes, we used Luminous Shimmer Shadow in Glow from the lashes to the brows. Next, Lilac Satin Matte Eyeshadow was blended into her lids. We lined with Luminous Shimmer Eyeliner in Black Cherry, using a damp brush.

To finish off the look, we slicked a bit of our Organic Nourishing Lip Balm in Fig on her lips.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure staff favorites, General, mineral makeup, mineral makeup techniques, Staff Favorites, Tips & Tricks

To Photoshop or Not To Photoshop?

Posted on August 09, 2011 by terresa | 0 Comments

That is the question. And the answer is not as simple as it may seem at first blush.

Ads from Lancome and Maybelline featuring Julia Roberts and Christy Turlington were recently banned in the UK for extensive Photoshopping.  This is a timely discussion for Alima Pure, as we have recently begun to use images of women on our blog and are gearing up to do more with photos of faces.  We have struggled a bit with the question of image manipulation.

We always knew we did not want the highly Photoshopped images you find in glossy magazine ads.  We understand the role those kinds of images play in the beauty industry and we would like to play a very different role.

We choose to use real women rather than professional models because in our experience, women want to know how makeup might look on them. But whether we use professional or non-professional models, it often happens that the model will have a blemish that cropped up overnight, or a bra-strap will suddenly peek providing a distraction in an otherwise beautiful shot.  In our blog, we have used our co-workers, as well as some friends and family members.  We want them to feel comfortable sitting down to be photographed, knowing that we won't publish a photo of them with a brand new pimple or spinach in their teeth.

But there are things we won't change with Photoshop.  One is the overall texture of a woman's skin.  As one of our Facebook fans said, she likes pores!  We like pores as well.  And we like freckles, and even smile lines.  We like the lopsided grins and the imperfect lashes that make every woman unique and interesting.  We especially like the stories that each woman has, the seeming contradictions in her personality that make her a wonderful friend, business leader, mother or sister.  In the future, we hope to talk more about those things, but that's a blog post for a different day.

For now, you have our word that while we will use photoshop to change small things, we will not use it to change the way our makeup looks on our models.  We won't be removing lines, freckles or pores; we won't be changing the colors; and we absolutely will never change the shape of a model's face, body or features. We believe women are naturally gorgeous, and so that's how we will present them.  Natural AND gorgeous.


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Posted in Alima Makeup, Alima News and Info, Alima Pure, General, natural beauty, Photoshop

Get the Fall Runway Look

Posted on August 04, 2011 by terresa | 0 Comments

Capture the excitement of the backstage area of a runway show with Alima Pure's new Fall Runway Collection. In six easy steps, you can create a photo-perfect look!

Apply Backstage Satin Matte Eyeshadow from lashes to brow. This soft, pale pink is like silk lingerie for your lids.

Sweep Front Row Luminous Shimmer Eyeshadow on your lids, from lashes to crease. Smudge a little under the lower lashes for added drama and sparkle. This shimmering, pale gold is the perfect accessory to any look.

Brush Press Pass Luminous Shimmer Eyeshadow into the crease and concentrate at the outer corner of the eye. This deep taupe is as versatile as your best cashmere sweater.

With a damp brush, line your upper lash line with Catwalk Luminous Shimmer Eyeliner. Just as you slip on your serious footwear to complete your outfit, Catwalk finishes your eye look with flair.

Swirl Soft Plum Satin Matte Blush onto the apples of the cheeks, blending up along the cheekbones and back towards the hairline.

Apply Holly Berry Organic Nourishing Lip Balm for a soft red pout that is never over the top.

The Fall Runway Collection of four full-sized eyeshadows is available for $30 for a limited time only from $2 from each sale is donated to The Global Fund for Women. Azalea Satin Matte Blush and Holly Berry Organic Nourishing Lip Balm are sold separately.

Here is Ellen, wearing the Fall Runway Collection, Soft Plum and Holly Berry!

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Posted in Alima Makeup, Alima News and Info, Alima Pure, General, mineral eyeshadow collections, mineral makeup gift collections, mineral makeup techniques, natural eyeshadow, Special Sets

Alima Pure Staff Favorites

Posted on July 28, 2011 by terresa | 2 Comments

Amira has worked at Alima Pure since she was in high school, when she came after class to make samples.  Now she's full-time and one of the people who you can ask just about any Alima question, and she'll know the answer!

In this photo Amira is wearing her foundation, Beige 3.  Her favorite blush is Satin Matte Blushes in Pink.

On her lids, we used her (current) favorite shadows, Luminous Shimmer Shadows in Mink as a base, from lashes to brows, Black Orchid on the lid and Ombra as a liner.  We added a touch of Raven to her brows.

Several years ago, we did a special gift of a limited edition lip color, Sweet Pea.  Amira loved it so much, she made a case for us to make the shade permanent when we launched our new Organic Nourshing Lip Balms.  So naturally, she's wearing Sweet Pea in the photo!

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Posted in Alima Makeup, Alima Pure, Alima Pure staff favorites, General, natural lipbalm, Staff Favorites

What exactly does it balance?

Posted on July 26, 2011 by terresa | 0 Comments

We get a lot of email asking about our Balancing Primer Powder. The key word in the name Balancing Primer Powder is "Balancing."  It was created to help bring balance to oily skin.

Featuring the ingredient Kaolin, Balancing Primer Powder gently absorbs excess oil before it can break through and disturb the finish of your foundation.  It should be worn under foundation in areas where excess oil is problematic.  Depending on how oily the skin is, Balancing Primer Powder can keep shine at bay for a few hours, or all day long.  For extra oil-control finish your makeup with a dusting of Satin Finishing Powder.

As is often the case, our customers say it best.  Terrie D., an Alima Pure customer, told us, "I use the Light Balancing Primer Powder daily and I love it!  Before I used this, my face would start getting oily a few hours after getting to work.  Now I can go all day long without my face feeling greasy or oily.  It's wonderful!"

Balancing Primer Powder is available in three shades.  Light is appropriate for foundations from "0" to "2" levels, and Olive 0.  Medium works best for foundations between levels of "3" and "5," and Olive 1, 1.5, 2 and 3.  Deep is a good choice for anything level "6" and darker, or Olive 4 and darker. Remember that Balancing Primer Powder is worn under your foundation, so if you get a shade that is a little darker or lighter than optimal, it won't matter once your foundation goes on.

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Posted in Alima Makeup, Balancing Primer Powder, General, mineral makeup techniques, mineral makeup tips, Skin Care, Tips & Tricks

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