When we first met Jenn, we were captivated by her ready smile and natural exuberance. She’s one of those people who, after spending just a short period of time in her presence, you feel as if you have known her for years. And if you did, maybe you’d be lucky enough to be invited to a dinner party at her house…she is apparently a fearless hostess! Read on to see…
Alima Pure: What do you do for a living?
Jenn: Office Manager at a High Tech company in downtown Portland – I fondly think of myself as the “den mom.”
AP: What do you do for fun?
J: Ride my bikes, bird-watch, travel the world, bake, read non-fiction.
J: One black and white cat named Dorothy Rabbit – the softest cat in the world, we sell tickets!
AP: What do you really care about?
J: I care about the health and well being of the planet and the health and well being of all the creatures on it.
AP: How do you define beauty?
J: Someone who respects herself and has balance in her life is always beautiful. Intelligence, honesty and humor are wonderful beauty aids.
AP: What inspires you?
J: Nature, music, kind people.
AP: What scares you?
J: People who have made up their minds about everything. Meanness. Going downhill really fast on my bike.
AP: What surprises people about you?
J: That I live in Portland and I don’t drink beer OR coffee!
(AP Note: That really IS surprising!)
AP: Who would you invite to your fantasy dinner party?
J: Julia Child, Albert Einstein, MFK Fisher, David Attenborough, Eleanor Roosevelt, Pablo Neruda, Jane Goodall.
AP: Really? Julia Child? Would you do the cooking yourself?
J: Yes, I think I would cook for Julia Child. One of my favorite things I learned from her books is that she very firmly says "“....never apologize for the food you prepare...I don't believe in twisting yourself into knots of excuses and explanations over the food you make... Usually one's cooking is better than one thinks it is. And if the food is vile,...then the cook must simply grit her teeth and bear it with a smile- and learn from her mistakes.” She also says that you don't have to cook fancy or masterpieces, just good simple food from fresh ingredients - I can do that! Can't you just hear her voice saying that? Love her. (Quotes from Julia Child, My Life in France.)
AP: What makes you feel beautiful?
J: Smiling, exercise and spoiling my skin with care.
AP: Do you have any beauty challenges?
J: Mostly my own insecurity - I constantly have to refrain myself from comparing myself physically to all the beautiful women in the world - it seems to be a bad habit women get themselves into. After I work on that discipline. I mostly have to work on keeping my activity level up so I'm comfortable in my clothes. I also have very fair and pinky-blotchy skin, which I'm horribly self-conscious about. I like to feel like my nose isn't red like a strawberry and my vitiligo isn't too obvious!
We think Jenn is Naturally Gorgeous! To get her look:
We started with our Color Balancing Powder in Pistachio, applied with the #25 Foundation brush to tone down a little redness. We then applied Satin Matte Foundation in Neutral 2 with a #25 brush, and then used some on the #3 Concealer brush where she needed a little extra coverage. Then we added a bit of Satin Matte Blush in Pink to the apples of her cheeks with our #17 Blush Brush.
On her eyes, we used Satin Matte Eye Shadow in Fawn as a base, from lashes to brows, with the #37 brush. This matte shade is great for neutralizing the lid color so that colors show up more true. We then contoured the crease with Satin Matte Eye Shadow in Putty and the #36 brush. On the lid, we added a bit of Luminous Shimmer Shadows in Aubergine and Black Orchid, both with the #36 brush. The eye was lined with Luminous Shimmer Eye Liner in Carnevale on a damp #33 brush, and her brows were filled in with Satin Matte Shadow in Raven on a dry #33 brush.
We slicked Organic Nourishing Lip Balm in Rhubarb on Jenn’s lips, and she was ready for her close-up!
Brush sets are classic holiday gifts. Nearly every woman wants high-quality makeup tools, but not every woman can justify buying them for herself. Here's your chance to make a friend, sister, mother or daughter swoon this holiday season! Alima Pure's Irresistible Brush Set includes four of our incredibly soft makeup brushes in a beautiful signature bag for only $55, a savings of $30!
The set includes our cult-favorite #25 Foundation Brush, the plush and perfect #17 Blush Brush, the does-it-all #39 Large Shadow Brush and the oh-so-handy #35 Eye Detail Brush. The bag is easy to clean and features our adorable Bird zipper pull.
The #25 Foundation Brush was created by Alima Pure for the most efficient and beautiful application of our Satin Matte Foundation. It's synthetic bristles are gently domed to easily reach all of the contours of your face. The #17 Blush Brush will deliver your blush or bronzer without a hint of the itchiness or scratchiness that animal-hair brushes can cause. The #39 Large Shadow Brush can be used to cover the entire lid with a base shade, or turned on it's side to contour a crease or lid; and the #35 Eye Detail Brush can quickly smudge a liner, cover a blemish or polish a lip.
It may sound a little silly at first, why would anyone want a little spray bottle for water? But if you are a devoted Alima Pure wearer, you probably already know...it is not silly at all! Our atomizer can be very handy when you are applying your makeup.
When you are applying your foundation (in several sheer layers, of course), sometimes it can start to look a little dry, especially when the weather is changing as it is in many places right now. Mist your face very lightly with the atomizer and allow the mist to air dry. Suddenly what looked a little dry looks a little dewy and very natural. As an added bonus, it will also wear a bit longer. If you still want more coverage, it is perfectly acceptable to apply more foundation after your mist has dried.
When applying eye shadows and liner, the colors look more vibrant and wear without creasing if they are applied wet. Rather than pouring shadow out of the jar and adding water to them, try loading up your brush with color and working the color into the bristles, then spritz the brush! By doing this, you avoid having overly wet shadows, and by the time you have applied the shadow to your eye, your brush is dry enough to repeat the process. This technique works very well with the liners and gives a more dramatic look than using them dry, but less dramatic than if you mixed up shadow with water in a container.
Until November 2, receive an atomizer with any Alima Pure purchase of $20 or more (before shipping, and after any discounts).
Okay, maybe it isn't exactly cold yet, but we know it is coming--the winter chill and the holidays. Whether you prefer strolling through the snow or snuggling by the fire, Alima Pure has you covered with two Limited Edition holiday collections that can be worn separately or together.
The Cold Outside collection features three cool-toned shadows and a blush. Snowdrift is an off-white shimmer with a hint of silvery blue. Snow Angel is a light-to-medium blue with silver sparkle. Jack Frost is a deep, blue-toned purple shimmer. Rosy Cheeks is a gorgeous, just-in-from-the-cold pink blush.
For the Cold Outside look, apply Snowdrift from crease to brows. Apply Snow Angel on the lid form the inner corner, and over 2/3 of the lid. With a damp brush, line under the lash line with Snow Angel. Apply Jack Frost to the outer 1/3 of the lid, and lightly blend into the crease. With a damp brush, line the upper lid with Jack Frost. Swirl a bit of Rosy Cheeks on the apples of the cheeks. Finish with Organic Nourishing Lip Balm in Cranberry.
Warm Inside features three warm-toned shadows and a shimmer powder. Candlelight is a pale gold shimmer. Mulled Cider is a medium rose-gold sparkle. Hot Toddy is a deep, shimmering bronze. Firelight is a warm gold Luminous Shimmer Powder.
For the Warm Inside look, apply Candlelight from the lashes to the brow. Add Mulled Cider to the lid, and sweep Hot Toddy into the crease and at the other corner. With a damp brush, line upper lashes and outer 1/3 of the bottom lashes with Hot Toddy. If desired, dust a little of your favorite blush on the apples of your cheeks. (We really like Satin Matte Blush in Pink for this, or Rosy Cheeks from the Cold Outside collection!) Then highlight the tops of the cheekbones and around the temples with Firelight. Finish with Organic Nourishing Lip Balm in Cranberry.
The Baby, It's Cold Outside collection is available only at www.alimapure.com for a limited time. Each set contains three full-sized eyeshadows and a full-sized blush or shimmer powder, packaged in a beautiful Alima Pure gift box. Cold Outside and Warm inside are $36 each, with $2 from each set going to the Global Fund for Women.
When Alicia first walked into the photo shoot, we thought it would almost be a waste of time to apply make up to her. Although she isn't a professional model, just the roommate of one of our employees, she is clearly a very beautiful girl. Putting makeup on her seemed a little like "gilding the lily." And we thought that you, our readers and customers, might feel as if we were going the route of traditional cosmetics companies, who show their products on gorgeous models in an attempt to increase sales because, well, who doesn't want to look like that?
But sometime after the photo shoot, someone accidentally opened one of the "before" shots of Alicia. We were amazed. Although there is no denying how beautiful she is without a stitch of makeup, we couldn't believe what a difference just a few Alima Pure products made.
That got us thinking, so we looked back at some of our other "before" shots. (Unfortunately, we weren't diligent about doing "before" shots at every photo shoot!) Sure enough, we also had before and after shots of Kelly and Melissa, two more of our Naturally Gorgeous women. And so we have presented them here, on our "Amazing" page for you to enjoy. The details about what we used on each of them are also found on that page.
If you are concerned about what is in the cosmetics that you wear, then certainly you have hesitated to purchase Halloween makeup for your children. Those thick, greasy colors made in China can't be good for the glowing, healthy skin of a small child, can they?
Luckily, choosing a safe Halloween does not mean settling for a boring costume. Alima Pure cosmetics are safe for all ages, and you can create any look your little trick-or-treaters desires, from a cute kitten to a scary zombie. Let your imagination run wild.
Look #1 - Cute kitten.
For this simple look, we used Onyx Satin Matte Eyeliner with water. We painted on whiskers, outlined the nose, and lined the upper eyelid. On the lid, we winged the liner out past the edge of the eye, and then curved down under the eye to create a more rounded, dramatic cat eye. We dabbed some Satin Matte Blush in Pink onto the tip of the nose, and slicked a little Organic Nourishing Lip Balm in Rhubarb on her lips. Add a pair of kitty ears and your little cat is ready to prowl!
Look #2 - Fairy Princesses
For these cute little princesses, we kept the look simple. We started with a little Luminous Shimmer Shadow in Hellebore right under the brows on each girl. Then we used bright, shimmering eyeshadow, applied with a damp brush all over their lids. (From left to right, Aegean, Amethyst and Leone.) Then we dusted Luminous Shimmer Powder in Lumina all over their faces. Satin Matte Blush in Pink went on the apples of their cheeks, and Organic Nourishing Lip Balm in Rhubarb was applied to their lips. Add a pretty dress, wings, maybe a headband or crown, and they are totally fancy!
Look #3 - Rock Star
This was a first for Alima, applying makeup to boys for a photo shoot! We think the results speak for themselves, but before we begin, a warning. Do not attempt this at home if you have a child (or adult), who has a difficult time sitting still. Peter, seen here in "Cat Man" face, was in the makeup chair for close to 45 minutes because of the complexity of his design.
For both boys, we started with Satin Matte Eyeshadow in White, mixed with water and applied with a large brush. Because we were going to be shooting this under lights, we did not do the whole face in white, and then paint the other colors over, because we were worried that the black would appear grey with the flash. If you are just sending someone off to a party or trick-or-treating, however, it may be fine to do the entire face in white, then paint the other colors over the top. We sketched the designs on with black first, so the white was painted up to the edges of the black. After it was applied, we layered on more white with a #15 Flat Top Foundation Brush and a sponge. Then we mixed Satin Matte Eyeliner in Black with water and painted it on with a smaller brush for the black areas. "Cat Man" has green around his eyes, we used Luminous Shimmer Shadow in London, mixed with water. For the grey tip of his nose, we mixed Pearluster Eye Shadow in Zen with water. Evan, in his "Star Child" makeup was a little simpler, but in case your wig allows more eyes to show than his does, remember that the eye without the star needs to be completely covered in white, and that a strong black brow should be painted over that eye. For both boys, we finished with Nourishing Lip Balm in Holly Berry. Neither one wanted to take the makeup off after the photo shoot, so they wore it for several hours at home. It looked good and fresh for several hours, but after 3 or 4 hours the white, because it was applied so heavily, did start to flake off. Plan your activities accordingly! Black "rock star" wigs completed the look for both boys.
You'd practically have to live under a rock to miss the fact that October is Breast Cancer Awareness month. The pink products start taking over store shelves in September, and in past years the offerings ran the gamut from jewelry in the shape of a pink ribbon to vacuum cleaners and car tires. In the beauty category, especially, there are hundreds of offerings of special "pink" products, with portions of the sales of each item going to one of the non-profit organizations that are tied to Breast Cancer.
As honorable as most of these offerings are, there have been more concerns raised about "pink ribbon abuse" and "pink-washing," two terms that are most often used in regards to products that are donating to the cause while they may also be contributing to the illness. The most recent example is a fragrance that was commissioned by a large non-profit dedicated to finding a cure for breast cancer. Many people are concerned that two of the frangrance's ingredients have been linked to cancer.
At Alima Pure, we are well aware that not all claims that an ingredient is harmful are relevant to their use. You have to do your research. We hope that whenever you are faced with a "pink" product, or any other product, that you do your homework and check the ingredients to see if you are comfortable with their safety.
Breast Cancer is a cause that is close to our hearts for a number of reasons. But rather than create a special pink product for this month, we have decided that we simply would rather donate to the Breast Cancer Fund (BCF). At the end of October, we will be making a donation in the name of Alima Pure and our customers.
The BCF's mission is "In response to the public health crisis of breast cancer, the Breast Cancer Fund identifies — and advocates for elimination of — the environmental and other preventable causes of the disease." We think that sounds perfect. They are doing their research, and we encourage you to do yours. We think that when you do, you will be impressed with Alima Pure's dedication to safe ingredients. After all, we wear the products; as do our mothers, daughters, aunts, cousins and friends. We make the products, so we have employees who are exposed to the ingredients. We are concerned for their safety, and yours.