To illustrate how few products you need to use to create a perfectly polished everyday look, we sat down one of our Order Processing Experts, Theresa in the makeup chair.
Theresa wears Beige 5 foundation, so we applied a sheer layer, with another layer just in the areas she needed a little extra coverage.
For blush, we used Soft Plum Satin Matte Blush on the apples of her cheeks, and blended it back towards her hairline.
Theresa has gorgeous eyes, so we wanted to use a nice light color with some sparkle to draw attention to them. We applied Luminous Shimmer Eyeshadow in Paris with a damp #37 brush, from lashes to brow. To contour, we used Satin Matte Eyeshadow in Lilac in the crease and outer corner, applied with a #39 brush. Since this was an everyday look, we opted to use the shadow dry so it wouldn’t be overly dramatic or colorful. We finished with Satin Matte Eyeliner in Black, applied damp with the #33 Angle Liner brush.
To complete the look, Theresa slicked on some of our new Organic Nourishing Lip Balm in Fig. Gorgeous!
We hope you are as in love with our wonderful new Organic Nourishing Lip Balm as we are! The fabulous formula is loaded with anti-oxidants, and every ingredient except the pure mineral pigments is organically grown.
We understand that selecting tinted lip balm shades can be a bit daunting when you can’t see them in person, so with that in mind, we have written some descriptions to help you choose your shade. Keep in mind that all of these are, after all, lip balms, so they are sheer and a bit shiny.
Acai – our lightest shade, a shimmery light pink, but without a hint of “Barbie” to it. It has just enough warmth to complement anyone with fair skin, who just wants a hint of color.
Rhubarb – our truest pink, without any shimmer. If you love Satin Matte Blush in Pink, you will love Rhubarb. When you want a hint of pink, Rhubarb is your secret weapon. (It’s also a favorite of International Makeup Artist and Green Beauty Team founder, Kristen Arnett!)
Mango – a peachy-coral with shimmer that is a beautiful compliment to a tan. Mango is our warmest shade, and has enough color to give a nice pop of brightness.
Sweet Pea – the newest shade to join the family, Sweet Pea is very similar to Rhubarb but with a hint of shimmer. If you’re looking for the perfect “Kate Middleton wedding lip,” give Sweet Pea a try!
Fig – this customer favorite almost defies description. How can a color be both warm and cool at the same time? We’re not quite sure, but this cool, plum base with coppery shimmer looks good on just about everyone. As one of our darker shades, this offers the look of a sheer lipstick.
Holly Berry – a soft red with a hint of brown, Holly Berry is another darker shade. You can definitely tell you’ve put it on, but without having that super “done-up” look. Yes, you’re just naturally that gorgeous!
Cranberry – the grande dame of the collection, Cranberry can almost pass for a lipstick. But of course, she doesn’t want to…she loves being soothing and nourishing while still providing lipstick-like coverage. A browned-red, Cranberry looks beautiful on medium to dark skins, and striking on fair skins.
It's been two years in the making, and we are thrilled with the result - we hope you are too! Our new Organic Nourishing Lipbalm is the perfect combination of incredible organic ingredients from certified producers and premium natural mineral pigments. We wanted it to feel amazing, smell great and deliver rich color. We also wanted it to be a great green beauty tool – elegant enough for any natural makeup lover to carry and use. Organic White Tea and Pomegranate antioxidants nourish and protect your lips for hours.
Though the formulation, ingredients, and packaging are new the colors are familiar favorites - including Acai (soft shimmering pink), Cranberry (sheer deep red), Fig (shimmering bronzed plum), Holly Berry (sheer neutral red), Mango (shimmering coral pink), Natural (untinted), Rhubarb (medium neutral pink) and Sweet Pea (shimmering copper rose). The lipbalm comes in an adorable slim tube and sells for $7.
Our lovely friend Jessa Blades, natural makeup artist extraordinaire, teamed up with eco fashionista Greta Eagan for an eco photo shoot. And what eyeshadow did they use? Alima Pure, of course! Read all about it here.
This year’s featured goddesses are Isis and Artemis. Isis was the Egyptian goddess of motherhood and magic. (Really, what’s the difference?) She was the ideal mother and wife. Greek goddess Artemis was the patron of women in childbirth and the guardian of young children and wild animals. Isis has a medium beige matte base, but with a generous helping of golden sparkle added. Artemis is a deep, matte eggplant with a brown undertone.
The collection comes in our adorable Alima Pure travel bag that houses four beautiful signature Alima Pure eye brushes as well as the Goddess shadow duo. The brushes are the #33 (Angle Liner/Brow), the #36 (Crease), #37 (All-Over Blending) and #39 (Large Shadow). The brushes are tucked into brush slots on one side of the bag, and the shadows are located in a zippered pouch on the opposite side. The two sides come together with our signature bird as the zipper pull.
The collection, with a value of $83 if purchased separately, is just $47, for a limited time only.
How to wear it:
With the #37 or #39 brush, apply Isis from lashes to brow. With the #36 brush, swirl a touch of Artemis in the outer corner and crease. Then line with Artemis and a damp #33 brush. In keeping with the goddess theme, wing your liner up and out just a bit at the other corner.
About Sally Duvall
1. *Former assistant to celebrity makeup artist Kevyn Aucoin
2. *Named one of NYC’s top transformers’ 2004 Allure Magazine
3. *Name one of NYC’s best wedding makeup artists by New York Magazine, 2005-2010
Having been kicked out of her fourth grade class for wearing Madonna red lipstick, Sally knew early on makeup was her thing. She moved to NYC from Canada at age 17 to pursue her big city dreams. Sally is happy to admit that she now never wears red lipstick.
What inspired you to start your business?
I love beauty products, obviously being a makeup artist sort of naturally lends itself to trying every product on the market. But three years ago I personally had a bad reaction to some dermatologist recommended products. I never thought my skin was particularly sensitive so I looked into the ingredients and after I researched some of them I had a very eye opening moment. I stumbled onto the Campaign for Safe Cosmetics website and was hooked. I now use only organic or as natural as possible skin care/makeup/body lotions and shampoos.
It is shocking how little the cosmetics industry is regulated and how much garbage goes into commercial beauty products. But what's more shocking is how many women are uninformed about what they're putting on their bodies.
How do you define beauty?
I define beauty as simplicity. I like simple, clean, glowing skin. A touch of shimmer here or there, a pretty pink lip and cheek.
What do people love about your boutique?
I think people appreciate the uncluttered atmosphere and the simple lines. I tried to design a space that was open and clean.
What are the other 'don't miss' gems in your neighborhood?
Emma's Brick Oven Pizza across the street - they claim to use NYC water so the pizza is pretty amazing.
...but the Sneak Peek is here now!
We have been working on a new lip balm formula for some time now. We outgrew our previous production method quite a while ago, but we didn't want to unveil our new formula until we had a beautiful product in beautiful packaging to offer to our customers. Eureka! I think we've got it!
Our new lip balm is rich in anti-oxidants like Pomegranate Seed and White Tea extracts, and includes Peppermint Oil for a nice pick-me-up. All of the ingredients except the mineral pigments are organic, and everyone who has tried them has raved about the new formula. Our beautiful new slim tubes are easier to apply, and so much more elegant in your makeup bag. We think you'll find them a nice upgrade on all counts.
To get your Sneak Peek of this great new lip balm just place an order over $10 (before shipping) between March 31 and April 3 (offer good while supplies last) and we'll send you a lab sample of the new lip balm in Natural (untinted). These samples are not the final formula, which will be slightly less minty and soft, but the adjustments will be minor. We hope you love the new formula!