Have you ever stood in front of a pastry case, admiring the beautiful confections inside and wondered, “how will I ever choose one?” Well now you don’t have to choose just one. With our lovely “Let Them Eat Cake” collection, you get to indulge in four different types of cake, and all without adding an inch to your waistline. This beautiful collection of dessert-toned shadows can be combined in a multitude of ways, allowing you to create different looks to suit your appetite.
This sweet, spring collection is available for a limited time only, and comes to you in our signature, chocolate-toned Alima Pure bag for only $32 (a $49 value). And, $2 from the sale of each collection will be donated to the Global Fund for Women.
Angel Food is a honey-golden shade with fine shimmer, perfect on the lid, or to highlight the brow.
Strawberry Shortcake is a sweet, pale pink with fine shimmer and a sprinkling of larger golden sparkle. This shade is a beautiful brow-highlight.
Red Velvet is a medium brown that has a definite red undertone and subtle shimmer, making it a perfect contour shade.
Devil’s Food is the deepest, most decadent brown shimmer, use it to line the eye, or to create a smoky look when you want more drama.
These shades work for eyes of all colors, and can be used in different combinations to create different looks. Here are some to get you started!
Apply Strawberry Shortcake from lashes to brows. Contour the crease with Red Velvet, and line with Devil’s Food. Complete the look with a Satin Matte Blush in Pink on the apples of the cheeks and Rhubarb Organic Nourishing Lip Balm on the lips.
Apply Angel Food from lashes to brows. Using a #31 Fine Liner Brush, line under lower lashes with Angel Food. Contour the crease with Devil’s Food, and line the upper lash line with Devil’s Food on a damp #33 Angle Liner brush. Complete the look with Luminous Shimmer Blush in Freja and Organic Nourishing Lip Balm in Sweet Pea.
Apply Angel Food from the crease to the brows, and Red Velvet all over the lid. Sweep a bit of Devil’s along the lash line, and blend it up into the Red Velvet. Blend Devil’s Food into the crease and concentrate color at outer corner. With a damp #33 brush, line the upper and lower lashes with Devil’s Food. Complete the look with Satin Matte Blush in Mimosa and Organic Nourishing Lip Balm in Sugar Plum.
Are you a younger sibling, or do you have a younger sibling who feels that they have grown up in the shadow of an older sibling, constantly compared and never quite measuring up? Then surely you can sympathize with our #15 Flat-Top Foundation Brush.
No doubt about it, the #25 Foundation Brush is a tool to be reckoned with. As Alima Pure's first foundation brush, it gives the most natural-looking mineral foundation application we've ever seen, and does it without leaving behind a trace of irritation. But little sister (the #15) has her own set of skills and talents, and it's time she was recognized for them!
The bristles of the #15 brush are densely packed and cropped completely flat across the top, so the texture of the brush is not unlike that of our flocked sponge. Like the flocked sponge, the #15 is perfect for delivering a heavier application of foundation. The #15 picks up and holds more product than the flocked sponge, making it faster and less messy to achieve that flawless, full-coverage finish. And with the smaller, compact bristles, the #15 makes it easy to get that full coverage around the eyes and nose.
But #15's talents aren't limited to foundation application. For those bothered by rosacea, the #15 is an angel, delivering the green-tinted Pistachio Color Balancing Powder with enough coverage to take down serious red. And, because the bristles are man-made and super gentle, they won't increase redness by irritating skin.
To use the #15 Flat-Top Foundation Brush, pick up some product on the bristles, and tap or swirl the brush to work the product into the bristles. Then gently stroke the foundation (or Color Balancing Powder) on with downward or circular strokes.
Did you stock up on foundation during our recent Foundation Sale? If so, you need a perfect new brush to apply it! Consider investing in the #15 Flat-Top Foundation Brush until Tuesday, February 21, while it is specially priced at only $12.
If you live in Portland and listen to 97.1 Charlie FM in the mornings, you probably already feel like you know our latest Naturally Gorgeous Model Nicolle Camarata, as she is the host of "Mornings with Nicolle Camarata from 6-9am." That’s one of the beautiful things about Nicolle… her bubbly personality (which we think comes across on the radio and in a photo almost as well as it does in person) makes everyone feel like a BFF.
AP: What is your favorite part of your job?
NC: Making new friends! People come up to me all the time and say how something I did made them laugh, or gave them good advice, and you feel like you just made a new friend. Mornings have always been my favorite day-part because you have a chance to cheer people on at the start of their day.
AP: We also know you have another job, and that it is related to something you care very much about. Would you like to explain that?
NC: I am the director of Nicolle Shops Portland, a popular shopping website that promotes Portland and encourages people to buy locally. I really care about this city—its economic growth, its advancements in green technology, its national appeal for tourism, and all of the people and places that make it so special. I started Nicolle Shops Portland ten years ago to promote the Rose City and it is still exciting to cover my first true love, Portland, Oregon. I have been all over the world and I can honestly say that this is heaven on earth to me.
AP: Do you have children or pets?
NC: Oh yes! We have a busy household full of fun and laughter. I got married last summer and now in addition to my daughter Kaden, I have my husband Cory and his two kids, Justice and Lanie; two energetic dogs, Mojo and Rosie (named after the Rose City); and Lola and Billy Idol, our two cats. Our house is a constant whirlwind of activity!
AP: What do you do for fun?
NC: Playing by the water is my idea of fun. It is so soothing and I’m not even picky--rivers, lakes or beaches; boating, sun-bathing or swimming...if it's in the sun, I’m having fun. We moved over the holidays and are now two miles from the shore line and I am really excited about this summer!
AP: What inspires you?
NC: I’m inspired by possibility, the ever-evolving nature and limitlessness of our potential.
AP: What scares you?
NC: That something will happen to our precious children. Their safety and well-being is our top priority but as any parent knows, only in our control to a degree. Being a protective parent of kids who are getting older is always scary!
AP: How do you define beauty?
NC: Beauty comes from the inside and makes you shine on the outside. It’s a glimpse of someone’s genuine and loving spirit combined with their strong sense of self and purpose that makes them beautiful.
AP: What’s always in your handbag?
NC: My camera! I use it daily to remember and record what is important to me. Just yesterday I took pictures of my children all eating ice cream out of the carton, the dogs snuggling in front of the fire, and several store fronts and shop owners on NW 23rd for work.
AP: What surprises people about you?
NC: I’m not sure. Most of my life has been an open book since I grew up here and I’ve been doing radio and television for so long. People usually feel like they know me way before we’ve even met. But, I think it surprises some people that I like to sew, scrapbook, garden and bake. I am going to be really good at being a little old lady!
AP: What book have you read lately that you really enjoyed?
NC: I got The Official Dictionary of Sarcasm for Christmas, and have really enjoyed reading it. It is written by James Napoli, the executive vice president of the National Sarcasm Society) and he has a ridiculously unapologetic sense of humor that is hysterical.
AP: Who would you invite to your fantasy dinner party? (Living or deceased, from different eras—no rules!)
NC: I would invite my dad, Babe Camarata. He passed away suddenly when my mom was pregnant with me and naturally I would like to meet him. It broke my mom’s heart and she never remarried. She was going to name me after him, but she jokes that I was too ugly of a newborn to be named Babe! But I kept my maiden name to honor his memory and I inherited his eyebrows.
AP: Is there anything else you want people to know about you?
NC: Don’t let the small stature and big smile fool you. I am older and smarter than I look!
One of Nicolle’s favorite Alima Pure products is our Pistachio Color Balancing Powder. We applied some Pistachio with a #15 brush to her cheeks and nose area to tone down a little redness. Then we applied her Warm 2 Satin Matte Foundation with a #25 Foundation Brush and added a bit of Mimosa Satin Matte Blush to the apples of her cheeks with a #17 brush. Because Nicolle was wearing a turtleneck for some of the shoot, we contoured along her jaw-line with a bit of Mauna Loa Bronzer and the #17 brush.
On her eyes, we applied Luminous Shimmer Eyeshadow in Venus with a slightly damp #37 brush from her lashes to her brows. Her crease was contoured with Satin Matte Eyeshadow in Raven on a #36 Crease brush. We swirled a little more Raven at the outer corner of the eye for a little added drama. Luminous Shimmer Eyeliner in Paparazzi was applied along the upper lash line with a damp #33 brush. To finish the look, we slipped on a bit of Organic Nourishing Lipbalm in Sugar Plum!
To get Nicolle's complete look or to shop Alima Pure collections, click here.
With our semi-annual Foundation Sale going on, it seems like a good time to answer some of the questions we hear most often here at Alima! Here are answers to some frequently asked foundation questions.
Q: Does your foundation contain sunscreen?
A: Two of the main ingredients in our foundation are physical sun blocks, but we have not had our foundation evaluated by the FDA to be able to claim a specific SPF. In our experience, the foundation provides sufficient sun protection for incidental sun exposure, but we recommend sunscreen for outdoor activities or prolonged exposure.
Q: Do your products contain nanoparticles or nanospheres?
A: They do not, and you have our word that they never will.
Q: Are your foundations organic?
A: “Organic” is shorthand for "organically grown.” Because minerals are mined and not grown, they cannot be classified as “organic” or “organically grown.” Minerals are, in fact, considered inorganic, since they do not contain organic matter. In spite of being “inorganic,” the ingredients are as pure and natural as ingredients can be.
Q: I have dry skin, can I still wear your foundation?
A: Absolutely! Many of our happiest clients have dry skin. You will just want to take care to moisturize your skin well before you apply your foundation. If you are switching from a liquid foundation, you may need to consider a more intense moisturizer to make up for the lack of liquid.
Q: I love the idea of mineral foundation, but I’m just not sure I can get used to using a powder foundation.
A: Most people find that it is easier than they expected to give up liquids, but if you struggle with it, remember that you can combine some of your foundation with a lightweight moisturizer and use that as a tinted moisturizer. Then for extra coverage, you can apply more foundation over the top.
Q: Will mineral foundation call attention to my pores or lines?
A: It shouldn’t! We don’t use the ingredient Bismuth Oxychloride, which can emphasize uneven texture. But if you do find that your imperfections seem more noticeable, you will want to try applying less foundation at a time. Applying in several sheer layers will give you a softer, more airbrushed look as well as make your foundation wear better!
Q: My foundation looks generally great, but I still have some redness around my nose. Do I need your concealer?
A: Maybe, but first try these two possible solutions. If redness is generally a concern for you, you may benefit from a bit of our Color Balancing Powder in Pistachio under your foundation. This will tone down redness so that you are applying your foundation to a more neutral “canvas.” Or you can try using a concealer brush (like our #3) , dipped in the foundation and applied to the areas where you need a little more coverage. The foundation can give excellent coverage applied this way, and most people find it works like a charm!
If we haven’t answered your question here, remember that you can send any questions about product use to email@example.com. The makeup artists get a little busy around big sales like the foundation sale, but they will get back to you just as quickly as they can!
If you frequent our Alima Pure facebook page, you probably noticed that we added some "behind-the-scenes" photos last week. These were taken at a photo shoot we did at the studio of the amazing Joni Kabana, a renowned photographer who lives here in Portland (when she isn't off to Ethiopia or a rodeo). If you mouse over the images in the portfolios at jonikabana.com, you can identify some of our past, present and future Alima Pure Naturally Gorgeous models.
Shoots at Joni's studio are always a fantastic experience. Joni's spirit puts even the most camera-shy at ease, and she is able to bring out the sparkle in each subject. We want our Naturally Gorgeous models to look like the real women that they are, and to still capture what it is that makes them "naturally gorgeous." Joni does that with expertise that almost makes it look easy, instead of the complicated and personal process that it is. Since we have vowed that we will not retouch our models, what you see when you look at the photos is a combination of their natural beauty, Alima Pure cosmetics and Joni's artistry.
The shoot we did last week was definitely one of our most successful. We squeezed in six women, each of them the very definition of Naturally Gorgeous. They represent quite a range of ages and interests. With the music pumping, we created and applied a makeup look for each model, then sent her off for her time in front of Joni's lens. We'll be unveiling the final images over the next several months, but here are a few sneak peeks, taken on a mobile phone (so please excuse the quality).
Just in time for February 14, our new Sweet Lips Organic Nourishing Lipbalm Collection is here! Only $18 for three Valentine-perfect, natural tints for your lips. The set includes deep red Cranberry, perfect for your Valentine’s date; wearable pink Rhubarb that is perfect for every day; and bright coral Mango to infuse a hint of spring into your makeup routine.
Alima Pure's lipbalms are gluten-free and made with all organic ingredients (except the pure mineral pigments, of course) and lightly scented with peppermint.
The Sweet Lips Collection is only $18 (a $28 value) and is available for a limited time only!
January and February--the time of year when most of us (in the northern hemisphere, anyway) are at our palest and looking in the mirror can be a bit of a shock. To brighten up your look and give your cheeks that rosy, just-in-from-the-cold look, consider using a more intense blush shade.
If you are fair and currently lean towards shades like Apple Blossom and Lotus, consider bumping up your pink to Satin Matte Blush in Raspberry, or Luminous Shimmer Blush in Leigh. If Mimosa and Freja are more to your liking, you might enjoy Satin Matte Blush in Carnation.
If your skin is light, but not fair, and your favorite blushes are already shades like Pink, Raspberry or Leigh, you might want to try slightly more intense Satin Matte Blush in Antique Rose or Luminous Shimmer Blush in Cerise. If you prefer warmer shades like Bisque or Carnation, try Satin Matte Blush in Honey Rose.
For medium skinned beauties who like blush shades line Antique Rose or Desert Rose, a more intense shade would be Satin Matte Blush in Azalea. If you already prefer Melon or Honey Rose, step up to the brighter tones of Satin Matte Apricot.
And if you have a deep skin tone and appreciate shades like Bordeaux or Soft Plum, consider making the jump to Satin Matte Geranium or Luminous Shimmer Garnet. If warm tones like Apricot and Nutmeg already look great on you, be bold with Satin Matte Ginger or Luminous Shimmer Sospiro.
Just adding a touch more color to your cheeks can make all the difference, but to help avoid going overboard, consider applying the more intense blush with the #23 Kitten Brush. This duo-fiber brush will give a lighter, more sheer application, but blend it like a pro. The combination of the brighter blush and the expert blending will keep you looking fresh and healthy through the winter doldrums!