Here in the Alima office, we're ready for summer. It has been a long, rainy winter, but we have had a few days of beautiful weather to whet our appetites and show us what we're missing. This has led us all to get pedicures, do a little summer shopping and start planning how we will be creating our faux glows (because none of us really want to tan our faces). So, we sat down and figured out what blush goes just right with what bronzer to create the perfect "I just came in from the beach" look. Here are the bronzer and blush duos currently inspiring us.
For the fairest of the fair-skinned, try More Sun from Maracaibo. If you have avoided bronzers because they look dark and orange, or even dirty on your fair skin, Maracaibo is the bronzer you always thought didn't exist. Alima Pure believes everyone, no matter how fair-skinned, deserves to be able to fake a sun-kissed glow, and Maracaibo goes beautifully with Luminous Shimmer Blush in Freja.
If you have light skin, you might appreciate Aloha from Mauna Loa. Mauna Loa gives you a hint of matte warmth that never looks orange, and Leigh Luminous Shimmer Blush adds a pop of pure pink and a whisper of subtle shimmer to the apples of the cheeks. Who's ready for dinner on the lanai? You are.
For deeper skin tones, Tropical Glow from Trinidad is your perfect summer pairing. Bronzer isn't just for fair skin! The deep, matte bronze of Trinidad gives you the hue you can normally only accomplish with a week in the tropics. Then, Sospiro Luminous Shimmer Blush brings a lively flush to the cheek, so you look like you just came in from the surf!
If you prefer a shimmer bronzer, we've still got you covered. Light- to medium-toned skins will do best with Beachside in Belize, a combination of our subtly shimmery Belize Bronzer and our cool, pink Satin Matte Blush in Raspberry. This duo is perfect for dancing barefoot on the beach after sunset...or for just looking like you could.
Medium- to deep-toned skins will appreciate the depth of Seaside in Seychelles, an unbeatable combination of shimmer Bronzer Seychelles and Satin Matte Blush in Geranium. Subtle shimmer makes Seychelles resemble a fresh tan by candle light; while Geranium provides the pop of pink that normally occurs when someone remarks on your gorgeous tan.
To wear these duos, start with your bronzer and brush. We recommend our #23 Kitten Brush if you want the most subtle and natural glow, but you can also use the #21 Buff Brush or #17 Blush Brush. Apply your bronzer where the sun would hit your face; the cheekbones, forehead and along the jaw. Finish with a touch down the bridge of your nose. Then apply your blush just to the apples of the cheeks. (Can't find your cheek apples? Smile! There they are!) Now you look like you have been outdoors in the fresh air and sunshine, even if you really have been sitting at your desk all day.
Most people with blue eyes already know, either through trial and error or just instinctively, how to make the most of them with eye shadows. But, if you are looking for a simple set to do it without having to put much thought into it, our 3 for $30 Best for Blue Eyes set is a great option.
We applied these shades to Noelle’s beautiful blue eyes to show you how effective they can be. We started with Vanilla Satin Matte Eyeshadow from her lashes to brow, using the #37 Eye Blending Brush. Then, with the #36 Pointed Crease Brush, Palomino Luminous Shimmer Eyeshadow went on the lid and extended slightly into the crease. The #36 brush works great for packing more color onto the lid because of the compact shape of the bristles. The finishing touch was Luminous Shimmer Eyeliner in Illusion, applied with a damp #31 Fine Lining Brush. When Noelle looks into the camera, although not a lot of eyelid shows, but as you can see, it still emphasizes her beautiful blue eyes!
Inspired by our very own Color Balancing Powder in Pistachio, we put together a color story for this wonderful, spring color. Here are a few stylish objets d'art that have us thinking green.
The sun came out in Portland this past weekend. And it didn’t just come out, it came out with a vengeance, drying up the perma-puddles and sending sun-starved Portlanders in search of tank tops, shorts and pedicures. Then came the aftermath -- photos on Facebook, with the caption, “maybe it will turn into a tan,” and a run on aloe vera gel at the drugstore.
But until it does turn into a tan, consider toning down your sunburn with Pistachio! Alima Pure’s Color Balancing Powder in Pistachio is perfect for toning down unwanted red, and although that usually refers to redness from rosacea or allergies, Pistachio is an equal-opportunity red-fighter; sunburn and windburn also fade away under this soft green powder.
Of course, having Pistachio in your collection doesn’t mean that you should skip the sunscreen…far from it! But sometimes, no matter how hard you try to reapply, you end up with too much sun. When you do, just buff on Pistachio with your #15 Flat Top Foundation Brush, #21 Buff Brush or #25 Foundation Brush, and follow with your regular foundation. Or, if your sunburn is on your body, skip the foundation and just let Pistachio do all the work. You’ll be amazed at how efficient it can be!
Mother’s Day will be here before you know it. Celebrate by giving the special women in your life a bouquet of fresh spring colors, inspired by an old-fashioned garden. Sisters, dear friends, mothers and daughters will all love the on-trend pastels in our Vintage Bouquet collection!
Even better, three lucky readers will win the new collection plus a fantastic #39 brush with which to apply it! Simply tell us which Alima Pure eyeliner and/or lip balm shade you would choose to complete the look. (See complete rules below.)
Foxglove is a bright lilac shimmer, a beautiful choice for eyes of any hue.
Forget-Me-Not is a lively blue, sparked with gold; a sunny day in a jar.
Snapdragon is a medium shade of peach in a matte blush, ideal to bring a hint of warmth to any complexion.
These four shades come packaged in our elegant white gift box, ready for giving. The set is priced at only $40 (a $57.50 value) and contains three full-sized eye shadows and a full-sized blush.
The simplest way to wear this collection is to choose either Foxglove or Forget-Me-Not. Brush Honeysuckle over the entire lid from lashes to brow, then use the bright shade you have chosen on the lid and slightly into the crease. Line with the liner of your choice. Apply Snapdragon to the apples of the cheeks and blend back towards your hairline. Complete the look with your favorite Organic Nourishing Lip Balm.
If you are feeling more adventurous, use all three shadows at once. Apply Honeysuckle from your crease to your brow. Apply Foxglove on the inner 2/3 of your lid, then put Forget-Me-Not on the outer 1/3 and into the crease. Blend well so that you don’t have any harsh lines. Line with your favorite Alima Pure eye liner and apply Snapdragon to the apples of your cheeks. Finish with the Organic Nourishing Lip Balm of your choice.
To enter the giveaway, simply follow the instructions below. We'll give away three (3) Vintage Bouquet collections, and include brush #39 for each winner. The giveaway begins Monday, April 16, 2012 12:01am EST and ends on Thursday, April 19, 2012 at 12:01am EST. Three lucky winners will be announced on Friday, April 20, 2012. Good luck!
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When you first meet someone who is blessed with a willowy figure and long, naturally blonde hair (not to mention the fleeting but powerful possession of youth), it may be difficult to tame your internal green-eyed monster. However, meeting our April Naturally Gorgeous model quickly turns the monster into a purring kitten. Logan meets the world with humbleness and warmth, and after just a short time in her company, you just know…this is a young woman guided by her heart. Her love of family and animals and her wish to be with loved ones whenever possible, combined with her stunning appearance, make Logan truly Naturally Gorgeous.
AP: What do you do for a living?
LG: I currently work in childcare and am in the process of pursuing a career within the field of Occupational Therapy.
AP: What do you do for fun?
LG: I like to go on adventures that have no true destination. When the weather is nice I like to be outdoors at all times, preferably near any body of water. I have the most fun when I am surrounded by the people I love; when that is the case I am happy doing anything.
AP: What should people know about you?
LG: I am really bad at lying, so it never happens.
AP: What do you really care about?
LG: Animals, I think they are the most important things in the world.
AP: Do you have any pets?
LG: Two Golden Retrievers and a Betta Fish.
AP: How do you define beauty?
LG: I define beauty as anything that makes an individual stop and completely forget about everything around them while they stand in complete awe of what they are seeing, hearing, tasting, touching or smelling.
AP: What makes you feel beautiful?
LG: I feel most beautiful when I bring true happiness to another person, even if it is extremely subtle.
AP: What scares you?
LG: The thought of living in a different state from my family.
AP: What surprises people about you?
LG: I prefer hip hop and hate celery.
AP: Who would you invite to your fantasy dinner party?
LG: Both sets of deceased Grandparents along with my mother and father, just so they could all have one more visit together.
AP: If you were given an all-expense-paid vacation that you had to take next week, where in the world would you go and what would you do?
LG: I would go to Spain and arrange for a meet-up with my closest friend of fifteen years, who is currently working for the Peace Corps in Morocco. In Spain we would meet new people, eat lots of meals and tell each other the stories that we’ve missed from each other’s lives over the past seven months.
We applied Logan’s Satin Matte Foundation in Olive 1 with the #25 brush to give her a perfect canvas. Logan loves to be outdoors in the sun, but Oregon hadn’t seen the sun in a while, so we faked a tiny bit of glow with Satin Matte Bronzer in Mauna Loa applied with the #23 Kitten Brush. To make the glow more realistic, we gave her cheeks a flush of pink with Satin Matte Blush in Raspberry on the #17 Blush Brush.
From lashes to brows, we swept Pearluster Eye Shadow in Silk on with the #37 Blending Brush. To bring out the green in her eyes, we used the #39 Large Shadow Brush to layer some Satin Matte Eye Shadow in Lilac on her lid. We lined Logan's upper lash line with a bit of damp Black Cherry Luminous Shimmer Eye Liner. To finish the look, we used Organic Nourishing Lip Balm in Sweet Pea.
Our makeup artists often receive questions about selecting the right eyeshadows for various eye colors. We have written several blog posts about great shades for different eye colors, which you can find here, here and here. But we know that people love to buy our Limited Edition collections. Combining that knowledge with the questions, we came up with the idea of 3 for $30 eyeshadow sets.
To make things very simple, our first three are designed to be perfect for blue eyes, brown eyes and green eyes. These 3 for $30 collections will be changing every six to eight weeks, and won’t always be based on eye color, but sometimes on things like pastels, brights or the perfect smoky eye. For the remainder of 2012, and beyond if our customers like them, we will have several of these sets available at any time. We hope they make your shopping easier!
The Brilliant for Brown Eyes collection features Luminous Shimmer Eyehadow in Opal, Satin Matte Eyeshadow in Putty and Luminous Shimmer Eyeliner in Nuit. These soft neutrals work for any eye color, but are especially beautiful on brown eyes, as you can see on our employee Devries. We applied Opal all over her eye area from lashes to brow, then applied Putty on the lid and in the crease. We lined with Nuit on a damp #33 Angle Liner Brush, and swirled the tiniest bit of Nuit at the outer corner of her eye and slightly into the crease. This simple look is great for every day, and we finished the look with Satin Matte Blush in Pink and Organic Nourishing Lipbalm in Sweet Pea. To take the eyeshadows in a more dramatic direction, apply the Opal with a damp brush, use Putty to only contour the crease, and use more liner, winging the ends up and out.