3 for $30 Eyeshadows: Brilliant for Brown Eyes

Posted on April 05, 2012 by terresa | 0 Comments

Our makeup artists often receive questions about selecting the right eyeshadows for various eye colors.  We have written several blog posts about great shades for different eye colors, which you can find herehere and here.  But we know that people love to buy our Limited Edition collections.  Combining that knowledge with the questions, we came up with the idea of 3 for $30 eyeshadow sets.  

To make things very simple, our first three are designed to be perfect for blue eyesbrown eyes and green eyes.  These 3 for $30 collections will be changing every six to eight weeks, and won’t always be based on eye color, but sometimes on things like pastels, brights or the perfect smoky eye. For the remainder of 2012, and beyond if our customers like them, we will have several of these sets available at any time.  We hope they make your shopping easier!

The Brilliant for Brown Eyes collection features Luminous Shimmer Eyehadow in Opal, Satin Matte Eyeshadow in Putty and Luminous Shimmer Eyeliner in Nuit. These soft neutrals work for any eye color, but are especially beautiful on brown eyes, as you can see on our employee Devries. We applied Opal all over her eye area from lashes to brow, then applied Putty on the lid and in the crease. We lined with Nuit on a damp #33 Angle Liner Brush, and swirled the tiniest bit of Nuit at the outer corner of her eye and slightly into the crease.  This simple look is great for every day, and we finished the look with Satin Matte Blush in Pink and Organic Nourishing Lipbalm in Sweet Pea.  To take the eyeshadows in a more dramatic direction, apply the Opal with a damp brush, use Putty to only contour the crease, and use more liner, winging the ends up and out.

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Posted in Alima Makeup, General, mineral eyeshadow, mineral eyeshadow collections, mineral makeup, mineral makeup techniques, natural eyeshadow, natural makeup tips, Tips & Tricks

The Right Tool for the Job: #7 Half Moon Brush

Posted on March 28, 2012 by terresa | 0 Comments

Have you looked at the photo of the adorable #7 Half Moon Brush and thought, "That brush is so cute, but what would I do with it?" Wonder no more, the #7 has many uses!

When you look at the front or back of the brush, you'll notice the gentle dome shape that lead to the name Half Moon, but if you look at it from the side, you will notice that the taper to the sides is much more steep.  This makes the brush a perfect tool for applying any product all over your face.  The taper of the bristles makes following the contours of your face as easy as can be!

Primer Powders

Honestly, this is why we created the brush in the first place.  When we use either Color Balancing Powder or Balancing Primer Powder, we like to have a dedicated brush for just those products, rather than going back and forth between foundation and primer with the same brush.  We made sure the bristles had that wonderful taper because we envisioned using this brush around the nose and cheeks.

Satin Matte Foundation

While not quite the perfect foundation tool that the #25 brush is, the #7 performs admirably in a pinch.  And by pinch, we mean for a mid-day touch up or even on overnight trips.  We've had occasion to use #7 in both situations recently, and it passed both tests with flying colors.

Satin Finishing Powder

Here's another case where we love having a non-foundation brush to apply a different product.  The surface of the brush is large, but the powder is light and sheer, so you never need to worry about applying too much, and the #7 is so handy for blending the powder out to all the parts of your face.

Luminous Shimmer Powder

If you hate mixing your matte and shimmer products on the same brush, this is a handy one to keep just for Luminous Shimmer Powder.  The taper makes it a breeze to sweep across the cheekbones, but the width of the bristles makes it fast and easy to apply shimmer powder to the legs or décolletage.

Bronzer

Of course you'd need to be sure you've worked the bronzer well into the bristles, but once you have, it works like a charm along the cheekbones, jawline and even bridge of the nose.

Aren't you wondering how you lived without this handy and adorable little brush?  And don't forget, it has the same super-soft, animal-free bristles of all of Alima Pure's brushes!

 

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, General, taklon brushes, Tools, Vegan Brushes

The Right Tool for the Job: #37 Brush

Posted on March 19, 2012 by terresa | 0 Comments

The #37 Eye Blending Brush is a multi-tasker if there ever was one. It was created and named for its ability to smooth away all harsh lines and give your eye makeup that "is she wearing shadow, or are her lids naturally that contoured and shimmery?" look.  The longer, more loosely-packed bristles give the #37 a fluffier shape, allowing it to spread shadow like a dream.  But the #37 has several other skills that you may not have known about.

If you want a very subtly defined crease, this brush is perfect for the job.  Just pick up a tiny bit of your contour color on the tip of the brush, work it into the bristles and apply as you would with your regular crease brush--blending and contouring in one step!

Are you a fan of shimmer, but worried that a heavy layer of shimmer doesn't present your lids at their best?  Use the #37!  Its fluffy bristles spread the shimmer out so that it never looks harsh or metallic, perfect for those with less-than-youthful lids.

Under-eye concealer a challenge?  If you are using Alima Pure Concealer, you know that with such an opaque product, it can be difficult to blend the edges of the concealer so that you don't end up with a reverse raccoon effect.  Use the #37 and work the concealer well into the bristles, then apply to the entire under-eye area.  After applying foundation, use a bit of foundation on the same brush to blend up into the concealer.  Voila!

 

 

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, General, taklon brushes, Tools, Vegan Brushes

Alima Pure Store Profile: Green and Greener

Posted on March 16, 2012 by terresa | 3 Comments

green&greener exteriorIf you live in the Los Angeles area and want to see Alima Pure products in person, Green and Greener is the place to go! Owner Alegre Ramos has a wonderful selection of Alima as well as other eco-friendly brands to delight anyone who is trying to live more green!

Can you tell us a little about your background and past experience?

Before starting Green and Greener, I was the Operations and Marketing Director for a luxury “shelter” company. We manufactured high-end bedding, furniture and home accessories here in Los Angeles. While there I fell in love with the design process and decided to go back to school to study interior design. In order to have enough time to go to school, I took a job with less responsibility but within an industry that I was passionate about and was responsible for the marketing of a number of public radio programs and specialized in their environmental programming. It was during the time I studied interior design that I met my mentor, a well-regarded environmental architect, and decided that my emphasis in interior design would be to practice interior design by applying the LEED principles to all my projects (LEED is the environmental design/build standard created by the US Green Building Council).

What inspired you to open your shop?

Many interior designers have stores, but they tend to be focused on furniture and accessories. As a “green” consumer myself, I was frustrated at the lack of options…you always had to buy one thing here, one thing there, one thing on-line. I also felt that I knew more than most people about what makes a product eco/green/non-toxic and it was out of this frustration that Green and Greener was born. I apply my LEED thinking to everything about the store, from how it was designed/renovated (passive lighting, well-insulated, energy efficient everything, reused as much as possible) to how the products are sourced (non-toxic, effective and as local as possible).

What other brands do you carry?

We focus on finding THE BEST products and often end up carrying HARD-TO-FIND products that nobody else carries such as Keys, Klean Kanteen, Crafty Kids, Graze Organic and Eco-Kids to name a few.

Why did you decide to carry Alima Pure?

When I was looking for a cosmetics line, I was already primarily focused on mineral make-up because it was what I wore. When I received the samples I LOVE how creamy the minerals felt. It was the best line I looked at and it’s a West Coast company to boot so it was an easy decision for me.

green & greener interiorWhat do people love about your shop?

They love that I carry hard-to-find items and that I can answer any question they come up with. It seems like trying to stump me is almost a game with some of my regulars.

How do you define beauty?

Beauty is the confidence to be you.

What are other little ‘don’t miss’ gems in your neighborhood?

Hugo’s, Great India Café (try their Malai Kofta), Umami Burger (BEST vegetarian burger EVER!) There is also Village Furniture (a fantastic vintage furniture store) and the first Menchi’s (serve yourself frozen yogurt) across the street from me and Yummy Cupcakes (a gourmet cupcake shop with organic and vegan options) two doors down.

Anything else you’d like to share?

Every other month we have a special make-up event. For $10 you get ½-hour with a very talented make-up artist who will show you how to make the most of all the natural options we offer! Next one is the end of April. Call us to reserve your space: 818.358.4313.

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Posted in Alima News and Info, Alima Pure Profiles, Alima Pure Store locations, eco-friendly, General, Green and Greener, Los Angeles, mineral makeup

The Right Tool for the Job: #39 Large Shadow Brush

Posted on March 13, 2012 by terresa | 0 Comments

#39 in use"If I can only afford to buy one shadow brush, which one should I get?"

We get this question from our customers a lot, and it's a little bit like asking a mom which of her children she loves the most. But, if pressed, we do have to answer with "probably the #39 brush."  If you are looking for one eye brush that you can use to create a full eye look (excluding liner), the #39 can do it.

For all-over color, the #39 is perfect.  Its broad-bristled end will pick up a good amount of color, and because the end is wide, it covers a larger area well and quickly.  Then, if you want to do the crease or another smaller area, turn the brush on its side and use the narrower dimension to contour your crease or lid.  To blend out the crease, flip it back to use the broader dimension.  Add some liner and you are set to go!

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, Deal of the week, General, taklon brushes, Tips & Tricks, Vegan Brushes

The Right Tool for the Job: #25 Foundation Brush

Posted on March 07, 2012 by terresa | 0 Comments

When we set out to design a foundation brush that would be a perfect complement for our silky Satin Matte Foundation, we knew that it should be soft and gentle, and that the shape was very important.

In fact, we were fairly picky about it.
Brush 25
We sent back plenty of samples; "too flat," "not full enough," "what is this -- ANIMAL HAIR?" were common exclamations as we reviewed our options. We finally got them the way we wanted, and apparently, we got it the way you, our customers, wanted it as well. The #25 Foundation Brush is always among our best-selling items, and even has a bit of a cult-like following.


So, what makes this brush so special? To start with, we insist on the finest, man-made bristles available. They are high-quality taklon, and they are unlike anything else you have ever felt. We insist on man-made for two reasons:

  • There is never any doubt at all that our brushes are 100% cruelty-free. Most animal hair brushes claim to be cruelty-free, and they probably are; but when you don't use animal hair, there is absolutely no doubt!
  • Taklon is hypo-allergenic, meaning those with animal allergies or sensitive skin have nothing to worry about with this brush.  People with animal allergies can experience itching when they switch from conventional cosmetics to minerals, which they usually attribute to the minerals.  In our experience though, the itching is caused by prolonged (compared to a swipe of blush or shadow) contact between the skin and an animal hair brush.  Switching to our taklon-bristled brushes has made all the difference for our customers with sensitive skin.

Its shape also makes the #25 effective.  At the time we created it, "kabuki" style brushes were all the rage for mineral makeup, but we found the lack of a handle just meant that the brush couldn't be stored with the other brushes, meaning it was often rolling around in a bag or drawer, getting bristles crushed and generally making a mess.  The shape of a true kabuki didn't really work for us either; that really rounded shape makes it difficult to distribute the powder throughout the brush.  Flat top brushes were also gaining in popularity, and while they have their place (when you want fuller coverage), they don't provide the natural look that most Alima Pure customers seem to prefer.

So, we took the best of both worlds and created a tightly-packed, slightly-domed brush with a handle.  Apparently, it was just what mineral makeup users were looking for, as it has been a customer favorite since it first became available.

To use the #25, pick up a little foundation on the brush, then use the lid of your jar, the palm of your hand or a small dish to work the color into the bristles, and then brush the foundation onto the skin with downward strokes.  Add more layers if you desire more coverage.

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, General, mineral makeup, mineral makeup tips, sensitive skin, taklon brushes, Tools, Vegan Brushes

Meet Naturally Gorgeous model Regina Ellis

Posted on March 05, 2012 by terresa | 0 Comments

What can you say about someone who takes their personal tragedy and turns it into a way to help others? Someone who deals with their own grief by finding a way to ease the road for those that are dealt a similar, devastating hand? We think you could say she is fiercely loving. Or maybe bravely compassionate. Definitely Naturally Gorgeous!

This month’s Naturally Gorgeous model is Regina Ellis, founder and CEO of Children’s Cancer Association (CCA). CCA was founded in Portland, Oregon in 1995, by the Ellis family after their daughter Alexandra died from cancer. As the only organization of its kind in the nation, CCA helps inspire kids to meet the challenge of facing a life threatening illness by providing JoyRx delivered through non-medical programs of chemo pal mentors, bedside music medicine, tailored support and resources. CCA's innovative brand attracts powerful, strategic partners and global leaders such as Apple iTunes, Converse, Genentech, Blazers, Gatorade, Nike, Fader, Atlantic Records, Anomaly and others who support CCA's initiatives helping thousands of kids- transform a moment and have a better day.

AP: How do you describe what you do for a living?
RE: I deliver joy.

AP: What do you want to tell us about the journey that brought you to your current position?
RE: Life, my children, family, my daughter’s courage and joy in life facing cancer and then death at 5 years old; hope, laughter and passion to leave the world a little better than I found it. Oh, and my type A personality.

AP: Do you have kids or pets?
RE: Alexandra, my oldest, died of cancer in 1995. Zach is 20, Kate is 16. Max is our 1-year-old Golden Retriever.

AP: Anything you really want to tell people about yourself?
RE: I don’t take myself too seriously. Most people don’t know that I have a secret crush on …rap and hip-hop music!

AP: What do you really care about?
RE: Family dinner and laughter.

AP: How do you define beauty?
RE: The width of your smile.

AP: What makes you feel beautiful?
RE: My reflection in my children’s eyes. And always being around my momma.

AP: What is always in your handbag?
RE: Alima Pure lip balm in Cranberry.

AP: What movie have you seen lately that you really enjoyed?
RE: I watched “Queen to Play” on Netflix last weekend. My all-time favorites are “Life is Beautiful” and “Chocolat.”

AP: Who would you invite to your fantasy dinner party?
RE: My daughter Alexandra, who died in 1995, Mary Oliver; Van Morrison, Oscar Pistorius, Juliette Binoche, Mario Batali, Bobbi Brown, Ghandi, Morgan Freeman, Bob Marley, Kelley Corrigan, Martin Luther King, Anne Frank, Roberto Benigni, Stevie Wonder, Amelia Earhart, Helen Keller and my crazy, Italian family!

AP: If you were given an all-expense-paid, weeklong vacation that you had to take next week, where in the world would you go and what would you do?
RE: Florence and Lucca, Italy. I go every chance I get, to walk the cobblestone streets, hear the church bells, go to the Mercato to get dinner, and breathe in the simplicity and music of life.

Regina’s Look

We applied Satin Matte Foundation in Beige 5 with our #25 Foundation Brush, and added a tiny bit under her eyes with the #3 Concealer Brush. We highlighted Regina’s cheeks with Satin Matte Blush in Antique Rose on our #17 Blush Brush.

We swept Luminous Shimmer Eye Shadow in Chai over Regina’s entire eye area with the #37 Eye Blending Brush. From the lashes to the crease, we used Pearluster Eye Shadow in Grace to bring out her eye color. We lined her upper lash line with Satin Matte Eye Liner in Onyx on a damp #33 Angle Liner Brush, and used a bit of Onyx to fill in the brows. We finished the entire look with Organic Nourishing Lip Balm in Cranberry.

Shop Collections >>

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure Profiles, Children's Cancer Association, General, JoyRx, mineral blush, mineral bronzer, Mineral Eyeliner, mineral eyeshadow, mineral makeup collection, mineral makeup tips, natural beauty, natural organic lipbalm, Naturally Gorgeous, Regina Ellis, Special Sets

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