Have you looked at the photo of the adorable #7 Half Moon Brush and thought, "That brush is so cute, but what would I do with it?" Wonder no more, the #7 has many uses!
When you look at the front or back of the brush, you'll notice the gentle dome shape that lead to the name Half Moon, but if you look at it from the side, you will notice that the taper to the sides is much more steep. This makes the brush a perfect tool for applying any product all over your face. The taper of the bristles makes following the contours of your face as easy as can be!
Honestly, this is why we created the brush in the first place. When we use either Color Balancing Powder or Balancing Primer Powder, we like to have a dedicated brush for just those products, rather than going back and forth between foundation and primer with the same brush. We made sure the bristles had that wonderful taper because we envisioned using this brush around the nose and cheeks.
While not quite the perfect foundation tool that the #25 brush is, the #7 performs admirably in a pinch. And by pinch, we mean for a mid-day touch up or even on overnight trips. We've had occasion to use #7 in both situations recently, and it passed both tests with flying colors.
Here's another case where we love having a non-foundation brush to apply a different product. The surface of the brush is large, but the powder is light and sheer, so you never need to worry about applying too much, and the #7 is so handy for blending the powder out to all the parts of your face.
If you hate mixing your matte and shimmer products on the same brush, this is a handy one to keep just for Luminous Shimmer Powder. The taper makes it a breeze to sweep across the cheekbones, but the width of the bristles makes it fast and easy to apply shimmer powder to the legs or décolletage.
Of course you'd need to be sure you've worked the bronzer well into the bristles, but once you have, it works like a charm along the cheekbones, jawline and even bridge of the nose.
Aren't you wondering how you lived without this handy and adorable little brush? And don't forget, it has the same super-soft, animal-free bristles of all of Alima Pure's brushes!
The #37 Eye Blending Brush is a multi-tasker if there ever was one. It was created and named for its ability to smooth away all harsh lines and give your eye makeup that "is she wearing shadow, or are her lids naturally that contoured and shimmery?" look. The longer, more loosely-packed bristles give the #37 a fluffier shape, allowing it to spread shadow like a dream. But the #37 has several other skills that you may not have known about.
If you want a very subtly defined crease, this brush is perfect for the job. Just pick up a tiny bit of your contour color on the tip of the brush, work it into the bristles and apply as you would with your regular crease brush--blending and contouring in one step!
Are you a fan of shimmer, but worried that a heavy layer of shimmer doesn't present your lids at their best? Use the #37! Its fluffy bristles spread the shimmer out so that it never looks harsh or metallic, perfect for those with less-than-youthful lids.
Under-eye concealer a challenge? If you are using Alima Pure Concealer, you know that with such an opaque product, it can be difficult to blend the edges of the concealer so that you don't end up with a reverse raccoon effect. Use the #37 and work the concealer well into the bristles, then apply to the entire under-eye area. After applying foundation, use a bit of foundation on the same brush to blend up into the concealer. Voila!
If you live in the Los Angeles area and want to see Alima Pure products in person, Green and Greener is the place to go! Owner Alegre Ramos has a wonderful selection of Alima as well as other eco-friendly brands to delight anyone who is trying to live more green!
Can you tell us a little about your background and past experience?
Before starting Green and Greener, I was the Operations and Marketing Director for a luxury “shelter” company. We manufactured high-end bedding, furniture and home accessories here in Los Angeles. While there I fell in love with the design process and decided to go back to school to study interior design. In order to have enough time to go to school, I took a job with less responsibility but within an industry that I was passionate about and was responsible for the marketing of a number of public radio programs and specialized in their environmental programming. It was during the time I studied interior design that I met my mentor, a well-regarded environmental architect, and decided that my emphasis in interior design would be to practice interior design by applying the LEED principles to all my projects (LEED is the environmental design/build standard created by the US Green Building Council).
What inspired you to open your shop?
Many interior designers have stores, but they tend to be focused on furniture and accessories. As a “green” consumer myself, I was frustrated at the lack of options…you always had to buy one thing here, one thing there, one thing on-line. I also felt that I knew more than most people about what makes a product eco/green/non-toxic and it was out of this frustration that Green and Greener was born. I apply my LEED thinking to everything about the store, from how it was designed/renovated (passive lighting, well-insulated, energy efficient everything, reused as much as possible) to how the products are sourced (non-toxic, effective and as local as possible).
What other brands do you carry?
We focus on finding THE BEST products and often end up carrying HARD-TO-FIND products that nobody else carries such as Keys, Klean Kanteen, Crafty Kids, Graze Organic and Eco-Kids to name a few.
Why did you decide to carry Alima Pure?
When I was looking for a cosmetics line, I was already primarily focused on mineral make-up because it was what I wore. When I received the samples I LOVE how creamy the minerals felt. It was the best line I looked at and it’s a West Coast company to boot so it was an easy decision for me.
They love that I carry hard-to-find items and that I can answer any question they come up with. It seems like trying to stump me is almost a game with some of my regulars.
How do you define beauty?
Beauty is the confidence to be you.
What are other little ‘don’t miss’ gems in your neighborhood?
Hugo’s, Great India Café (try their Malai Kofta), Umami Burger (BEST vegetarian burger EVER!) There is also Village Furniture (a fantastic vintage furniture store) and the first Menchi’s (serve yourself frozen yogurt) across the street from me and Yummy Cupcakes (a gourmet cupcake shop with organic and vegan options) two doors down.
Anything else you’d like to share?
Every other month we have a special make-up event. For $10 you get ½-hour with a very talented make-up artist who will show you how to make the most of all the natural options we offer! Next one is the end of April. Call us to reserve your space: 818.358.4313.
We get this question from our customers a lot, and it's a little bit like asking a mom which of her children she loves the most. But, if pressed, we do have to answer with "probably the #39 brush." If you are looking for one eye brush that you can use to create a full eye look (excluding liner), the #39 can do it.
For all-over color, the #39 is perfect. Its broad-bristled end will pick up a good amount of color, and because the end is wide, it covers a larger area well and quickly. Then, if you want to do the crease or another smaller area, turn the brush on its side and use the narrower dimension to contour your crease or lid. To blend out the crease, flip it back to use the broader dimension. Add some liner and you are set to go!
When we set out to design a foundation brush that would be a perfect complement for our silky Satin Matte Foundation, we knew that it should be soft and gentle, and that the shape was very important.
In fact, we were fairly picky about it.
We sent back plenty of samples; "too flat," "not full enough," "what is this -- ANIMAL HAIR?" were common exclamations as we reviewed our options. We finally got them the way we wanted, and apparently, we got it the way you, our customers, wanted it as well. The #25 Foundation Brush is always among our best-selling items, and even has a bit of a cult-like following.
So, what makes this brush so special? To start with, we insist on the finest, man-made bristles available. They are high-quality taklon, and they are unlike anything else you have ever felt. We insist on man-made for two reasons:
Its shape also makes the #25 effective. At the time we created it, "kabuki" style brushes were all the rage for mineral makeup, but we found the lack of a handle just meant that the brush couldn't be stored with the other brushes, meaning it was often rolling around in a bag or drawer, getting bristles crushed and generally making a mess. The shape of a true kabuki didn't really work for us either; that really rounded shape makes it difficult to distribute the powder throughout the brush. Flat top brushes were also gaining in popularity, and while they have their place (when you want fuller coverage), they don't provide the natural look that most Alima Pure customers seem to prefer.
So, we took the best of both worlds and created a tightly-packed, slightly-domed brush with a handle. Apparently, it was just what mineral makeup users were looking for, as it has been a customer favorite since it first became available.
To use the #25, pick up a little foundation on the brush, then use the lid of your jar, the palm of your hand or a small dish to work the color into the bristles, and then brush the foundation onto the skin with downward strokes. Add more layers if you desire more coverage.
What can you say about someone who takes their personal tragedy and turns it into a way to help others? Someone who deals with their own grief by finding a way to ease the road for those that are dealt a similar, devastating hand? We think you could say she is fiercely loving. Or maybe bravely compassionate. Definitely Naturally Gorgeous!
This month’s Naturally Gorgeous model is Regina Ellis, founder and CEO of Children’s Cancer Association (CCA). CCA was founded in Portland, Oregon in 1995, by the Ellis family after their daughter Alexandra died from cancer. As the only organization of its kind in the nation, CCA helps inspire kids to meet the challenge of facing a life threatening illness by providing JoyRx delivered through non-medical programs of chemo pal mentors, bedside music medicine, tailored support and resources. CCA's innovative brand attracts powerful, strategic partners and global leaders such as Apple iTunes, Converse, Genentech, Blazers, Gatorade, Nike, Fader, Atlantic Records, Anomaly and others who support CCA's initiatives helping thousands of kids- transform a moment and have a better day.
AP: How do you describe what you do for a living?
RE: I deliver joy.
AP: What do you want to tell us about the journey that brought you to your current position?
RE: Life, my children, family, my daughter’s courage and joy in life facing cancer and then death at 5 years old; hope, laughter and passion to leave the world a little better than I found it. Oh, and my type A personality.
AP: Do you have kids or pets?
RE: Alexandra, my oldest, died of cancer in 1995. Zach is 20, Kate is 16. Max is our 1-year-old Golden Retriever.
AP: Anything you really want to tell people about yourself?
RE: I don’t take myself too seriously. Most people don’t know that I have a secret crush on …rap and hip-hop music!
AP: What do you really care about?
RE: Family dinner and laughter.
AP: How do you define beauty?
RE: The width of your smile.
AP: What makes you feel beautiful?
RE: My reflection in my children’s eyes. And always being around my momma.
AP: What is always in your handbag?
RE: Alima Pure lip balm in Cranberry.
AP: What movie have you seen lately that you really enjoyed?
RE: I watched “Queen to Play” on Netflix last weekend. My all-time favorites are “Life is Beautiful” and “Chocolat.”
AP: Who would you invite to your fantasy dinner party?
RE: My daughter Alexandra, who died in 1995, Mary Oliver; Van Morrison, Oscar Pistorius, Juliette Binoche, Mario Batali, Bobbi Brown, Ghandi, Morgan Freeman, Bob Marley, Kelley Corrigan, Martin Luther King, Anne Frank, Roberto Benigni, Stevie Wonder, Amelia Earhart, Helen Keller and my crazy, Italian family!
AP: If you were given an all-expense-paid, weeklong vacation that you had to take next week, where in the world would you go and what would you do?
RE: Florence and Lucca, Italy. I go every chance I get, to walk the cobblestone streets, hear the church bells, go to the Mercato to get dinner, and breathe in the simplicity and music of life.
We applied Satin Matte Foundation in Beige 5 with our #25 Foundation Brush, and added a tiny bit under her eyes with the #3 Concealer Brush. We highlighted Regina’s cheeks with Satin Matte Blush in Antique Rose on our #17 Blush Brush.
We swept Luminous Shimmer Eye Shadow in Chai over Regina’s entire eye area with the #37 Eye Blending Brush. From the lashes to the crease, we used Pearluster Eye Shadow in Grace to bring out her eye color. We lined her upper lash line with Satin Matte Eye Liner in Onyx on a damp #33 Angle Liner Brush, and used a bit of Onyx to fill in the brows. We finished the entire look with Organic Nourishing Lip Balm in Cranberry.
Have you ever stood in front of a pastry case, admiring the beautiful confections inside and wondered, “how will I ever choose one?” Well now you don’t have to choose just one. With our lovely “Let Them Eat Cake” collection, you get to indulge in four different types of cake, and all without adding an inch to your waistline. This beautiful collection of dessert-toned shadows can be combined in a multitude of ways, allowing you to create different looks to suit your appetite.
This sweet, spring collection is available for a limited time only, and comes to you in our signature, chocolate-toned Alima Pure bag for only $32 (a $49 value). And, $2 from the sale of each collection will be donated to the Global Fund for Women.
Angel Food is a honey-golden shade with fine shimmer, perfect on the lid, or to highlight the brow.
Strawberry Shortcake is a sweet, pale pink with fine shimmer and a sprinkling of larger golden sparkle. This shade is a beautiful brow-highlight.
Red Velvet is a medium brown that has a definite red undertone and subtle shimmer, making it a perfect contour shade.
Devil’s Food is the deepest, most decadent brown shimmer, use it to line the eye, or to create a smoky look when you want more drama.
These shades work for eyes of all colors, and can be used in different combinations to create different looks. Here are some to get you started!
Apply Strawberry Shortcake from lashes to brows. Contour the crease with Red Velvet, and line with Devil’s Food. Complete the look with a Satin Matte Blush in Pink on the apples of the cheeks and Rhubarb Organic Nourishing Lip Balm on the lips.
Apply Angel Food from lashes to brows. Using a #31 Fine Liner Brush, line under lower lashes with Angel Food. Contour the crease with Devil’s Food, and line the upper lash line with Devil’s Food on a damp #33 Angle Liner brush. Complete the look with Luminous Shimmer Blush in Freja and Organic Nourishing Lip Balm in Sweet Pea.
Apply Angel Food from the crease to the brows, and Red Velvet all over the lid. Sweep a bit of Devil’s along the lash line, and blend it up into the Red Velvet. Blend Devil’s Food into the crease and concentrate color at outer corner. With a damp #33 brush, line the upper and lower lashes with Devil’s Food. Complete the look with Satin Matte Blush in Mimosa and Organic Nourishing Lip Balm in Sugar Plum.