Black Friday Free Gift With Purchase: Mascara + Lip Tint

Posted on November 28, 2013 by Clarissa Fong | 0 Comments

With any purchase of $70 or more, you will receive a Black Natural Definition Mascara and a limited edition Mulberry Lip Tint in our brand new signature Alima makeup bag absolutely free. This gift is valued at a retail price of $46. Our Black Friday Sale offer starts today and runs through Cyber Monday, December 2.

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Posted in Alima Makeup, Alima News, Alima News and Info, Black Friday, Deal of the week, General, Gift with purchase, Giveaways, GWP, mineral makeup, New Product, Promotions, sale, Special, Special Sets

A Sweet Halloween Treat from Alima Pure!

Posted on October 31, 2013 by Clarissa Fong | 0 Comments

Witches, ghosts, and goblins, 

Dancing down the street, 

 Knock on every doorway, 

 Trick or treat! 
 When you visit our website, 

 Here is what you will meet, 

 Our Alima elves shouting, 

 Here’s your treat!

Free Lip Balm Halloween Treat | Pure Alima Blog

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Posted in Alima Makeup, Alima News and Info, Deal of the week, General, Giveaway, Giveaways, Lip Tint, mineral makeup, natural makeup, Organic Lip Balm, promotion, Seasonal

You’re Invited to Alima Pure’s Friends and Fans Sale!

Posted on October 22, 2013 by Clarissa Fong | 0 Comments

At Alima Pure, we have been so amazed and grateful for all the great product reviews we’ve received recently that we wanted to give something back. In appreciation of all our wonderful customers, we’re having a Friends and Fans Sale in your honor!

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Posted in Alima Makeup, Alima News, Alima News and Info, Deal of the week, General, Lip Tint, mineral makeup, natural makeup, natural mascara, Organic Lip Balm, Promotions, Sales

How to Wear Alima Pure’s Bonus Eye Samples with Our New Natural Definition Mascara

Posted on September 12, 2013 by Terresa Clark | 0 Comments

Alima Pure Natural Definition Mascara on Model

Have you taken advantage of our introductory offer on Alima Pure’s new Natural Definition Mascara yet? If not, you might want to do so quickly. This week only, you will receive double free samples in shades selected to perfectly complement your mascara choice! This offer is good only through Monday, September 16, so don’t miss out!

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Posted in Alima Makeup, Alima News and Info, Deal of the week, Get the Look, Giveaways, Mineral Eyeliner, mineral eyeshadow, mineral makeup, natural mascara, Promotions, Tips & Tricks

The Right Tool for the Job: #39 Large Shadow Brush

Posted on March 13, 2012 by terresa | 0 Comments

#39 in use"If I can only afford to buy one shadow brush, which one should I get?"

We get this question from our customers a lot, and it's a little bit like asking a mom which of her children she loves the most. But, if pressed, we do have to answer with "probably the #39 brush."  If you are looking for one eye brush that you can use to create a full eye look (excluding liner), the #39 can do it.

For all-over color, the #39 is perfect.  Its broad-bristled end will pick up a good amount of color, and because the end is wide, it covers a larger area well and quickly.  Then, if you want to do the crease or another smaller area, turn the brush on its side and use the narrower dimension to contour your crease or lid.  To blend out the crease, flip it back to use the broader dimension.  Add some liner and you are set to go!

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, Deal of the week, General, taklon brushes, Tips & Tricks, Vegan Brushes

Which bronzed look are YOU going for?

Posted on February 22, 2012 by terresa | 0 Comments

Bronzed?Alima Pure's Bronzed glow

Bronzing your skin when you are at your February-palest can be tricky territory--you don't want to end up like the woman on the left! But with Alima Pure's mineral Bronzer, you never need to worry about being orange or obvious, and can count on a natural, healthy bronzed glow like the woman on the right.

With five shades that work for skin ranging from über-light to delightfully deep, Alima Pure has a bronzer that will work for you. If you are on the lightest end of the spectrum, Maracaibo is the bronzer of your dreams...the first bronzer that won't make you look orange or dirty, with just enough color to give you a healthy glow. For those with skin from light to medium, Mauna Loa is the matte option, or Belize for a touch more sun and a hint of shimmer. And for deeper skin tones, Trinidad is the matte choice, while Seychelles adds a touch of sparkle.

Keep your bronzer looking natural by applying it with our #23 Kitten Brush.  Dust the bronzer on the places that the sun touches first; the cheekbones, bridge of the nose, forehead, even the decolletage.  To make it more authentic, add a bit of a Satin Matte Blush in a brighter shade (for your complexion) on the apples of the cheeks.

Alima Pure Bronzers are 20% off until February 27 at 2pm PST.  Stock up now to keep your look naturally bronzed through spring and summer!

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Posted in Alima Pure, Bronzer, bronzers, cold weather skin care, cruelty free brushes, Deal of the week, General, mineral bronzer, mineral makeup, natural beauty, natural cosmetics, natural makeup, taklon brushes, Tips & Tricks

The Right Tool for the Job: #15 Flat Top Brush

Posted on February 16, 2012 by terresa | 0 Comments

#15 Flat Top BrushAre you a younger sibling, or do you have a younger sibling who feels that they have grown up in the shadow of an older sibling, constantly compared and never quite measuring up? Then surely you can sympathize with our #15 Flat-Top Foundation Brush.

No doubt about it, the #25 Foundation Brush is a tool to be reckoned with.  As Alima Pure's first foundation brush, it gives the most natural-looking mineral foundation application we've ever seen, and does it without leaving behind a trace of irritation. But little sister (the #15) has her own set of skills and talents, and it's time she was recognized for them!


The bristles of the #15 brush are densely packed and cropped completely flat across the top, so the texture of the brush is not unlike that of our flocked sponge.   Like the flocked sponge, the #15 is perfect for delivering a heavier application of foundation.  The #15 picks up and holds more product than the flocked sponge, making it faster and less messy to achieve that flawless, full-coverage finish.  And with the smaller, compact bristles, the #15 makes it easy to get that full coverage around the eyes and nose.

But #15's talents aren't limited to foundation application.   For those bothered by rosacea, the #15 is an angel, delivering the green-tinted Pistachio Color Balancing Powder with enough coverage to take down serious red.  And, because the bristles are man-made and super gentle, they won't increase redness by irritating skin.

To use the #15 Flat-Top Foundation Brush, pick up some product on the bristles, and tap or swirl the brush to work the product into the bristles.  Then gently stroke the foundation (or Color Balancing Powder) on with downward or circular strokes.

Did you stock up on foundation during our recent Foundation Sale? If so, you need a perfect new brush to apply it! Consider investing in the #15 Flat-Top Foundation Brush until Tuesday, February 21, while it is specially priced at only $12.

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Posted in Alima Makeup Brushes and Tools, Alima Pure, brush, cruelty free brushes, Deal of the week, flat top brush, General, makeup brush, mineral makeup, sensitive skin, taklon brushes, Tips & Tricks, Tools

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