Introducing Alima Pure Makeup Brush Collections for Holiday 2013

Posted on October 29, 2013 by Terresa Clark | 0 Comments

Classic Brush Collection | Alima Pure  Artist Brush Collection | Alima Pure

Looking for a holiday gift idea that can be enjoyed by a woman of any age, but doesn’t require knowing her size or favorite color? Want something that will last and serve as a reminder of your thoughtfulness for years to come? We’ve got you covered with Alima Pure Makeup Brush Collections!

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, cruelty free brushes, General, makeup brushes, Makeup Tools, New Product, Seasonal, special collections, Special Sets, Tools

The Right Tool for the Job: #7 Half Moon Brush

Posted on March 28, 2012 by terresa | 0 Comments

Have you looked at the photo of the adorable #7 Half Moon Brush and thought, "That brush is so cute, but what would I do with it?" Wonder no more, the #7 has many uses!

When you look at the front or back of the brush, you'll notice the gentle dome shape that lead to the name Half Moon, but if you look at it from the side, you will notice that the taper to the sides is much more steep.  This makes the brush a perfect tool for applying any product all over your face.  The taper of the bristles makes following the contours of your face as easy as can be!

Primer Powders

Honestly, this is why we created the brush in the first place.  When we use either Color Balancing Powder or Balancing Primer Powder, we like to have a dedicated brush for just those products, rather than going back and forth between foundation and primer with the same brush.  We made sure the bristles had that wonderful taper because we envisioned using this brush around the nose and cheeks.

Satin Matte Foundation

While not quite the perfect foundation tool that the #25 brush is, the #7 performs admirably in a pinch.  And by pinch, we mean for a mid-day touch up or even on overnight trips.  We've had occasion to use #7 in both situations recently, and it passed both tests with flying colors.

Satin Finishing Powder

Here's another case where we love having a non-foundation brush to apply a different product.  The surface of the brush is large, but the powder is light and sheer, so you never need to worry about applying too much, and the #7 is so handy for blending the powder out to all the parts of your face.

Luminous Shimmer Powder

If you hate mixing your matte and shimmer products on the same brush, this is a handy one to keep just for Luminous Shimmer Powder.  The taper makes it a breeze to sweep across the cheekbones, but the width of the bristles makes it fast and easy to apply shimmer powder to the legs or décolletage.

Bronzer

Of course you'd need to be sure you've worked the bronzer well into the bristles, but once you have, it works like a charm along the cheekbones, jawline and even bridge of the nose.

Aren't you wondering how you lived without this handy and adorable little brush?  And don't forget, it has the same super-soft, animal-free bristles of all of Alima Pure's brushes!

 

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, General, taklon brushes, Tools, Vegan Brushes

The Right Tool for the Job: #37 Brush

Posted on March 19, 2012 by terresa | 0 Comments

The #37 Eye Blending Brush is a multi-tasker if there ever was one. It was created and named for its ability to smooth away all harsh lines and give your eye makeup that "is she wearing shadow, or are her lids naturally that contoured and shimmery?" look.  The longer, more loosely-packed bristles give the #37 a fluffier shape, allowing it to spread shadow like a dream.  But the #37 has several other skills that you may not have known about.

If you want a very subtly defined crease, this brush is perfect for the job.  Just pick up a tiny bit of your contour color on the tip of the brush, work it into the bristles and apply as you would with your regular crease brush--blending and contouring in one step!

Are you a fan of shimmer, but worried that a heavy layer of shimmer doesn't present your lids at their best?  Use the #37!  Its fluffy bristles spread the shimmer out so that it never looks harsh or metallic, perfect for those with less-than-youthful lids.

Under-eye concealer a challenge?  If you are using Alima Pure Concealer, you know that with such an opaque product, it can be difficult to blend the edges of the concealer so that you don't end up with a reverse raccoon effect.  Use the #37 and work the concealer well into the bristles, then apply to the entire under-eye area.  After applying foundation, use a bit of foundation on the same brush to blend up into the concealer.  Voila!

 

 

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, General, taklon brushes, Tools, Vegan Brushes

The Right Tool for the Job: #39 Large Shadow Brush

Posted on March 13, 2012 by terresa | 0 Comments

#39 in use"If I can only afford to buy one shadow brush, which one should I get?"

We get this question from our customers a lot, and it's a little bit like asking a mom which of her children she loves the most. But, if pressed, we do have to answer with "probably the #39 brush."  If you are looking for one eye brush that you can use to create a full eye look (excluding liner), the #39 can do it.

For all-over color, the #39 is perfect.  Its broad-bristled end will pick up a good amount of color, and because the end is wide, it covers a larger area well and quickly.  Then, if you want to do the crease or another smaller area, turn the brush on its side and use the narrower dimension to contour your crease or lid.  To blend out the crease, flip it back to use the broader dimension.  Add some liner and you are set to go!

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, Deal of the week, General, taklon brushes, Tips & Tricks, Vegan Brushes

The Right Tool for the Job: #25 Foundation Brush

Posted on March 07, 2012 by terresa | 0 Comments

When we set out to design a foundation brush that would be a perfect complement for our silky Satin Matte Foundation, we knew that it should be soft and gentle, and that the shape was very important.

In fact, we were fairly picky about it.
Brush 25
We sent back plenty of samples; "too flat," "not full enough," "what is this -- ANIMAL HAIR?" were common exclamations as we reviewed our options. We finally got them the way we wanted, and apparently, we got it the way you, our customers, wanted it as well. The #25 Foundation Brush is always among our best-selling items, and even has a bit of a cult-like following.


So, what makes this brush so special? To start with, we insist on the finest, man-made bristles available. They are high-quality taklon, and they are unlike anything else you have ever felt. We insist on man-made for two reasons:

  • There is never any doubt at all that our brushes are 100% cruelty-free. Most animal hair brushes claim to be cruelty-free, and they probably are; but when you don't use animal hair, there is absolutely no doubt!
  • Taklon is hypo-allergenic, meaning those with animal allergies or sensitive skin have nothing to worry about with this brush.  People with animal allergies can experience itching when they switch from conventional cosmetics to minerals, which they usually attribute to the minerals.  In our experience though, the itching is caused by prolonged (compared to a swipe of blush or shadow) contact between the skin and an animal hair brush.  Switching to our taklon-bristled brushes has made all the difference for our customers with sensitive skin.

Its shape also makes the #25 effective.  At the time we created it, "kabuki" style brushes were all the rage for mineral makeup, but we found the lack of a handle just meant that the brush couldn't be stored with the other brushes, meaning it was often rolling around in a bag or drawer, getting bristles crushed and generally making a mess.  The shape of a true kabuki didn't really work for us either; that really rounded shape makes it difficult to distribute the powder throughout the brush.  Flat top brushes were also gaining in popularity, and while they have their place (when you want fuller coverage), they don't provide the natural look that most Alima Pure customers seem to prefer.

So, we took the best of both worlds and created a tightly-packed, slightly-domed brush with a handle.  Apparently, it was just what mineral makeup users were looking for, as it has been a customer favorite since it first became available.

To use the #25, pick up a little foundation on the brush, then use the lid of your jar, the palm of your hand or a small dish to work the color into the bristles, and then brush the foundation onto the skin with downward strokes.  Add more layers if you desire more coverage.

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, General, mineral makeup, mineral makeup tips, sensitive skin, taklon brushes, Tools, Vegan Brushes

The Right Tool for the Job: #15 Flat Top Brush

Posted on February 16, 2012 by terresa | 0 Comments

#15 Flat Top BrushAre you a younger sibling, or do you have a younger sibling who feels that they have grown up in the shadow of an older sibling, constantly compared and never quite measuring up? Then surely you can sympathize with our #15 Flat-Top Foundation Brush.

No doubt about it, the #25 Foundation Brush is a tool to be reckoned with.  As Alima Pure's first foundation brush, it gives the most natural-looking mineral foundation application we've ever seen, and does it without leaving behind a trace of irritation. But little sister (the #15) has her own set of skills and talents, and it's time she was recognized for them!


The bristles of the #15 brush are densely packed and cropped completely flat across the top, so the texture of the brush is not unlike that of our flocked sponge.   Like the flocked sponge, the #15 is perfect for delivering a heavier application of foundation.  The #15 picks up and holds more product than the flocked sponge, making it faster and less messy to achieve that flawless, full-coverage finish.  And with the smaller, compact bristles, the #15 makes it easy to get that full coverage around the eyes and nose.

But #15's talents aren't limited to foundation application.   For those bothered by rosacea, the #15 is an angel, delivering the green-tinted Pistachio Color Balancing Powder with enough coverage to take down serious red.  And, because the bristles are man-made and super gentle, they won't increase redness by irritating skin.

To use the #15 Flat-Top Foundation Brush, pick up some product on the bristles, and tap or swirl the brush to work the product into the bristles.  Then gently stroke the foundation (or Color Balancing Powder) on with downward or circular strokes.

Did you stock up on foundation during our recent Foundation Sale? If so, you need a perfect new brush to apply it! Consider investing in the #15 Flat-Top Foundation Brush until Tuesday, February 21, while it is specially priced at only $12.

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Posted in Alima Makeup Brushes and Tools, Alima Pure, brush, cruelty free brushes, Deal of the week, flat top brush, General, makeup brush, mineral makeup, sensitive skin, taklon brushes, Tips & Tricks, Tools

Meet Naturally Gorgeous model Nicolle Camarata

Posted on February 07, 2012 by terresa | 0 Comments

Meet Alima Pure Naturally Gorgeous Model NicolleIf you live in Portland and listen to 97.1 Charlie FM in the mornings, you probably already feel like you know our latest Naturally Gorgeous Model Nicolle Camarata, as she is the host of "Mornings with Nicolle Camarata from 6-9am." That’s one of the beautiful things about Nicolle… her bubbly personality (which we think comes across on the radio and in a photo almost as well as it does in person) makes everyone feel like a BFF.

AP: What is your favorite part of your job?

NC: Making new friends! People come up to me all the time and say how something I did made them laugh, or gave them good advice, and you feel like you just made a new friend. Mornings have always been my favorite day-part because you have a chance to cheer people on at the start of their day.


AP: We also know you have another job, and that it is related to something you care very much about. Would you like to explain that?

NC: I am the director of Nicolle Shops Portland, a popular shopping website that promotes Portland and encourages people to buy locally. I really care about this city—its economic growth, its advancements in green technology, its national appeal for tourism, and all of the people and places that make it so special. I started Nicolle Shops Portland ten years ago to promote the Rose City and it is still exciting to cover my first true love, Portland, Oregon. I have been all over the world and I can honestly say that this is heaven on earth to me.

AP: Do you have children or pets?

NC: Oh yes! We have a busy household full of fun and laughter. I got married last summer and now in addition to my daughter Kaden, I have my husband Cory and his two kids, Justice and Lanie; two energetic dogs, Mojo and Rosie (named after the Rose City); and Lola and Billy Idol, our two cats. Our house is a constant whirlwind of activity!

AP: What do you do for fun?

NC: Playing by the water is my idea of fun. It is so soothing and I’m not even picky--rivers, lakes or beaches; boating, sun-bathing or swimming...if it's in the sun, I’m having fun. We moved over the holidays and are now two miles from the shore line and I am really excited about this summer!

AP: What inspires you?

NC: I’m inspired by possibility, the ever-evolving nature and limitlessness of our potential.

AP: What scares you?

NC: That something will happen to our precious children. Their safety and well-being is our top priority but as any parent knows, only in our control to a degree. Being a protective parent of kids who are getting older is always scary!

AP: How do you define beauty?

NC: Beauty comes from the inside and makes you shine on the outside. It’s a glimpse of someone’s genuine and loving spirit combined with their strong sense of self and purpose that makes them beautiful.

AP: What’s always in your handbag?

NC: My camera! I use it daily to remember and record what is important to me. Just yesterday I took pictures of my children all eating ice cream out of the carton, the dogs snuggling in front of the fire, and several store fronts and shop owners on NW 23rd for work.

AP: What surprises people about you?

NC: I’m not sure. Most of my life has been an open book since I grew up here and I’ve been doing radio and television for so long. People usually feel like they know me way before we’ve even met. But, I think it surprises some people that I like to sew, scrapbook, garden and bake. I am going to be really good at being a little old lady!

AP:  What book have you read lately that you really enjoyed?

NC:  I got The Official Dictionary of Sarcasm for Christmas, and have really enjoyed reading it.  It is written by James Napoli, the executive vice president of the National Sarcasm Society) and he has a ridiculously unapologetic sense of humor that is hysterical.

AP: Who would you invite to your fantasy dinner party? (Living or deceased, from different eras—no rules!)

NC: I would invite my dad, Babe Camarata. He passed away suddenly when my mom was pregnant with me and naturally I would like to meet him. It broke my mom’s heart and she never remarried. She was going to name me after him, but she jokes that I was too ugly of a newborn to be named Babe! But I kept my maiden name to honor his memory and I inherited his eyebrows.

AP: Is there anything else you want people to know about you?

NC: Don’t let the small stature and big smile fool you. I am older and smarter than I look!

To get Nicolle’s naturally gorgeous look:

One of Nicolle’s favorite Alima Pure products is our Pistachio Color Balancing Powder. We applied some Pistachio with a #15 brush to her cheeks and nose area to tone down a little redness. Then we applied her Warm 2 Satin Matte Foundation with a #25 Foundation Brush and added a bit of Mimosa Satin Matte Blush to the apples of her cheeks with a #17 brush. Because Nicolle was wearing a turtleneck for some of the shoot, we contoured along her jaw-line with a bit of Mauna Loa Bronzer and the #17 brush.

On her eyes, we applied Luminous Shimmer Eyeshadow in Venus with a slightly damp #37 brush from her lashes to her brows. Her crease was contoured with Satin Matte Eyeshadow in Raven on a #36 Crease brush. We swirled a little more Raven at the outer corner of the eye for a little added drama. Luminous Shimmer Eyeliner in Paparazzi was applied along the upper lash line with a damp #33 brush. To finish the look, we slipped on a bit of Organic Nourishing Lipbalm in Sugar Plum!

To get Nicolle's complete look or to shop Alima Pure collections, click here.

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Posted in 97.1 Charlie Fm, Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure Profiles, cruelty free brushes, General, mineral blush, mineral bronzer, Mineral Eyeliner, mineral eyeshadow, mineral eyeshadow collections, mineral lip balm, mineral makeup, mineral makeup gift collections, mineral makeup techniques, mineral makeup tips, natural beauty, natural organic lipbalm, Naturally Gorgeous, Nicolle Camarata, Nicolle Shops Portland, Special Sets

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