Eyeshadows for Brown Eyes

Posted on May 21, 2015 by Alyson Hancock | 0 Comments

Brown-eyed beauties, you’re in luck – with your naturally neutral hue, your brown eyes are complemented by most shades. Whether opting for bright colors for contrast or neutral shades to highlight the subtle flecks in your irises, the wide array of colors to animate your eyes is almost endless. When in doubt, you can always rely on the color wheel, which makes teals, blues, greens, and purples a very safe bet and fun pop of color.

best eyeshadow for brown eyes

With so many options, how do you choose? Here are some of our favorite shades to accentuate your lovely brown eyes.

Satin Matte Eyeshadow in Fleur, Camellia, Bramble, Lilac, and Cocoa.

Pearluster Eyeshadow in Silk, Amethyst, Mocha, Topaz, and Cypress.

Luminous Shimmer Eyeshadow in Leone, Paris, Aubergine, Navy, Tigereye, Martinique, and Afterhours.

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Link Love

Posted on May 08, 2015 by Alyson Hancock | 0 Comments

Link Love: Alima Pure's latest favorites from around the world and webThe President isn’t the only thing gracing Oregon this week… the sun has been, too.  It has us itching for the weekend, which will mark the start of one of our staffer’s quest to complete all of the 20 Oregon hikes favorited by Travel Oregon.

Looking to relax after a long hike (or long day)? A refreshing drink mixed with this delicious elderflower and coriander vodka infusion might do just the trick!

Finally! French founder of Caudalie Paris, Mathilde Thomas, reveals her beauty secrets with The Zoe Report.

Speaking of French gems, ending the evening by revisiting the beloved classic film Funny Face with our ultimate beauty crush Audrey Hepburn looks to be in the cards one night this weekend.

We love the “Strong is the New Pretty” message photographer Kate Parker is sending to girls in her new series.

This behind the scenes video of NYC ballet dancers being photographed by Omar Robles on the streets of New York has us completely in awe.

Ten influential women share with Well+Good the most meaningful health and beauty practices passed down from their mothers.

When we talk about influential women, Iris Apfel always comes to mind, and with her quotes on fashion it’s clear why.

Need a pick me up? This video is here to help. (Warning: you will laugh, and probably cry, at the unbearable cuteness and spend too much of your day repeatedly hitting play.)

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Retailer Spotlight: Les Cérats

Posted on May 07, 2015 by Alyson Hancock | 0 Comments

CERATS FOR BLOGWe couldn’t be more honored to share that Les Cérats is one of our newest retailers in Bordeaux. The sophisticated and sleek boutique has us in good company with natural beauty lines Dr. Hauschka, Tata Harper, Indemne, and Anakaé, to name just a few.

Les Cérats was created with the belief that we can care for and nourish ourselves without compromising our skin and hair with unnatural ingredients, and is dedicated to providing the best natural beauty products to ensure that we are able to do just that.


Everything in the beautiful Les Cérats boutique has been created or is there with intention – from the clean, wooden detailing to the comfortable, relaxed sitting area to the products they carry. If you find yourself in Bordeaux, wander in and treat yourself to a welcoming and luxurious experience.

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Reintroducing: Lip Tints

Posted on May 05, 2015 by Sarah Lewis | 2 Comments

lip-tint-2_1024x1024You’ve been asking and we have been listening! Our newly formulated Lip Tints keep the best elements of our old formula while offering nourishing ingredients and a subtle peppermint scent.

Camellia Oil, Pumpkin Seed Oil and Pomegranate Oil provide a healthy dose of antioxidants while soothing Beeswax and Olive Oil help heal and protect dry lips. Our five new shades offer a perfect boost of pure, mineral based color. With the weather getting warmer, Lip Tints are a great option for relaxed summer days.

All of our sheer Lip Tints complement most skin tones, but if you are having difficulty choosing just one out of the beautiful shades, let us help you:

A soft, peachy nude, Honey is incredibly flattering on medium skin tones.

Paprika is a muted terracotta that works wonderfully with warm skin tones.

Blackberry, a sheer merlot, and Rosewood, an iridescent cocoa, are perfectly suited for darker skin tones.

Because of it’s universal hue, our neutral pink, Petal, complements just about anyone.

(Bonus tip: Lip Tints pair well with our Velvet Lipsticks, too. Layer over your lipstick for a glossier finish or under for a layer of protective primer!)

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Retailer Spotlight: Palace

Posted on April 27, 2015 by Alyson Hancock | 0 Comments

Palace is a thoughtfully curated, magical haven for everything you have ever wanted and all the things you didn’t even know you need. This Portland gem is a clear extension of the woman behind the unique store, Charlotte. Bright and warm, when you meet her it’s difficult to not immediately ask her to tea to discuss, well, anything and everything. Tea didn’t happen, but luckily these nine questions did.


1. What inspired you to open your own store?

I think decades of working at crappy jobs, a strong work ethic, and a dab of wanting to create something meaningful on top would be the best description.

2. What are your favorite Alima Pure products you carry and why? 

I LOVE the Alima brushes. Until Alima Pure I had never invested in high quality brushes and it makes all the difference.

3. What are you currently obsessed with? 

Downton Abbey, lasagna and benches.

 4. What do you do to stay healthy?

I run, weight train and eat bread.

 5. When you’re feeling weighed down, where do you go or what do you do for a burst of inspiration?

Loyly is the best revitalizing treat you can give yourself, the best is to go with a girlfriend and get their cleansing tea.

 6. Please share one of your favorite recipes (food, or drink!). 

Bread, butter, wine.

 7. What’s your favorite thing about living in the Portland? 

The beautiful, creative and independent women.

  8. Do you have a mantra you live by everyday?

Power for good.

 9. What’s your weirdest habit?

I really enjoy cleaning my ears. A lot.

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B Corporation Best for the Environment

Posted on April 22, 2015 by Alyson Hancock | 0 Comments


Healthy profits don’t mean much without a healthy planet, and we run our business with that in mind. That’s why we’re proud to lead our fellow B Corps in working to improve the quality of life for those around us as 2015 Best for Environment honoree.


How are we Best for the Environment? We earned an environmental impact score in the top 10% of all Certified B Corporations on the B Impact Assessment, a comprehensive assessment of a company’s impact on workers, the community and the environment. That means every day, along with our fellow honorees, we help create a healthier planet by taking the lead in advancing renewable energy usage, reducing carbon footprints, and developing low waste products.

As a B Corp, we’re leading a global movement to redefine success in business so one day all companies compete to be not only the best in the world, but best for the world. We join over 1,200 other companies committed to using business as a force for good. Check them all out at bcorporation.net.

Taking people and the planet as seriously as our profits is at the heart of our company’s mission. That’s why we are dedicated to raising the bar for corporate responsibility. We couldn’t do that without the support of people like you who believe in our mission—people who prove that doing good is good for business.

Thank you helping us succeed where it truly matters. We are proud to be Best for the Environment. Please check out our fellow honorees—along with those who are Best for the World, Best for Workers and Best for Communities – and help us spread the word.

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Satin Finishing Powder Sale

Posted on April 15, 2015 by Kate OBrien | 0 Comments

Looking for a product that can polish your look while helping your makeup last longer? The search is over! Our Satin Finishing Powder is just what need, and lucky you, it’s on sale!

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Here are four reasons why Satin Finishing Powder might be great for you:

1. If you have oily skin, it can help keep the oil away a little longer than the foundation alone. (Though if you are really concerned with oiliness, we recommend using Balancing Primer Powder under your Satin Matte Foundation.)

2. You desire a smooth, flawless finish that looks amazing in photographs!

3. You like to touch up during the day. Adding foundation over foundation can get a little heavy, so for some people, Satin Finishing Powder is just enough to refresh your look.

4. You don’t wear foundation, but still seek to slightly even your complexion. While the Satin Finishing Powder doesn’t offer any real coverage, it provides a sheer veil of color that enhances and smoothes your natural tone.

Our Satin Finishing Powder comes in four shades, each of which is a slightly-warm-leaning neutral, sure to match every skin tone.

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