Semi-Annual Foundation Sale Starts Today!

Posted on January 14, 2014 by Clarissa Fong | 0 Comments

Back by popular demand, our Semi-Annual Foundation Sale begins today and runs through January 27! Enjoy 20% off all full-sized Satin Matte Foundation shades, a savings of $5 off retail price.

SMF Sale January 2014 Alima Pure

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Posted in Alima Makeup, Alima News, color match, Deal of the week, General, mineral foundation, mineral makeup, Promotions, sale

Alima Pure Hosts International Visitors from the African Women’s Entrepreneurship Program

Posted on August 06, 2013 by Clarissa Fong | 0 Comments

Last Tuesday, Alima Pure was honored to host two visitors from the International Visitors Leadership Program (IVLP), in partnership with the World Affairs Council of Oregon, at our office headquarters in SE Portland. The visitors were members of the African Women’s Entrepreneurship Program (AWEP), which aims to enhance professional partnerships to link capital, business development and market access among female entrepreneurs worldwide.

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Posted in Alima News, Color Match, Link Love, Makeup Tips, Media Clips, Mineral Foundation, Mineral Makeup

How to Find Your Mineral Foundation Part II: Colors & Shades

Posted on July 16, 2013 by Kate OBrien | 0 Comments

If you haven’t read the first blog article on how to find your mineral foundation, start there. Once you have sorted out your skin tone, it’s just one more easy step to finding your ideal foundation color. At Alima Pure, our foundations fall into six foundation shade ranges, each with its own unique mix of pink, yellow and green pigments, to blend flawlessly with your skin.

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Posted in Color Match, Makeup Tips, Mineral Foundation, Mineral Makeup

How to Find Your Shade of Mineral Foundation Part I: Skin Tone

Posted on July 11, 2013 by Kate OBrien | 1 Comment

In order to find your ideal mineral foundation shade it helps to know your skin tone. But skin tone can be the tricky bit. How do you know if you are neutral or cool? Olive or warm? Alima Pure has put together a little undertone quiz to help. Just answer these three simple questions.


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Posted in Color Match, Makeup Tips, Mineral Foundation, Mineral Makeup

3 for $30 Eyeshadow Collections make perfect gifts

Posted on December 07, 2012 by Terresa Clark | 0 Comments

The latest installment of our 3 for $30 Eyeshadow Collections are now available, and they are just right for gift-giving on a budget.  Do you have a flower-lover on your list?  What about someone who craves coffee?  Or someone stricken with the urge to travel the globe?  Let your gift of mineral makeup illustrate that you know what is close to their heart!

Flower Bouquet is a collection of three of our floral named shadows.  Soft pink, matte Daphne pairs beautifully with the sweet blue-purple tones of Pearluster Viola.  Finish the look with the nearly-black Satin Matte Eyeliner in Black Violet.  This collection is stunning on both green and brown eyes!

Coffee Break combines the beautiful peachy tones of Luminous Shimmer Chai with the deeper bronze of Pearluster Cappuccino. Satin Matte Eyeliner in Espresso, always a favorite, completes the look. Great on eyes of any color, this trio is especially gorgeous with blue eyes.

Exotic Getaway gives a girl glamorous options!  These three Luminous Shimmer Shadows can be worn in pairings, or all three at once.  Apply Paris all over the eye area, then choose from Milan or Martinique for the crease, and to use damp as a liner.  Don't limit yourself to just one, use Milan in the crease and line with Martinique or vice-versa.  Because this collection includes neutrals and a purple-ish toned shadow, it is perfect for any eye color!

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Posted in Color Match, Color Story, Get The Look, How-To, Makeup Tips, Mineral Eyeshadow, Mineral Makeup, Seasonal, Special Collections

Introducing Natural Beauty Sets

Posted on December 05, 2012 by Terresa Clark | 0 Comments

If you have ever wished that there were an easy way to introduce someone that you care about to Alima Pure cosmetics, we have just the thing for you!  We know buying a foundation for a loved one can be a tricky proposition, but who doesn't love to receive a gift of color?  With three of our best-selling shades in three of our customer-favorite products, we think these sets will make it easy to convince your friends and family to ditch the chemical-filled products and join you in appreciating the beauty of natural makeup!

Natural Beauty Warm
The Natural Beauty Warm set includes our popular Satin Matte Blush in Carnation, an earthy pink; Luminous Shimmer Eyeshadow in Chai, a constant best-seller; and Organic Nourishing Lipbalm in Mango, a warm pink that brings brightness to a wintertime palette.

Natural Beauty Cool
The Natural Beauty Cool set includes best-selling Satin Matte Blush in Antique Rose, a soft red that works for almost everyone; Pearluster Eyeshadow in Taupe, a soft neutral that creates a polished look; and Organic Nourishing Lipbalm in Fig, a bronzed plum that won't overpower your lips.

Individually, the products in these sets would retail for $39.50, but through the holidays they are value priced at only $30 each.  But best of all, these sets are a perfect to prove to skeptics that natural cosmetics can be gorgeous!

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Posted in Color Match, Color Story, Gift Guide, Mineral Blush, Mineral Eyeshadow, Mineral Makeup, Natural Makeup, Organic Lip Balm, Seasonal, Special Collections

Meet Naturally Gorgeous Mary

Posted on November 05, 2012 by Terresa Clark | 1 Comment

Meet Alima Pure Naturally Gorgeous model Mary


When you look up the phrase "joie de vivre" in your French-American dictionary, we're just about certain you will find a picture of this months Naturally Gorgeous model, Mary, there alongside the definition.  Mary is passionate about life and experiences, and has a serious case of wanderlust!  She's equally comfortable hiking up a steep incline, trying a new way of wearing her makeup or moving halfway around the world!  Whether you need a partner-in-crime for a night on the town, or someone to help you clean out your closet, Mary is the sort of friend you'd want to have on speed-dial!

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Posted in Alima News, Behind The Scenes, Color Match, Get The Look, How-To, Makeup Tips, Naturally Gorgeous

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