Instagram Contest: #AlimaHorizons

Posted on June 03, 2014 by Kate OBrien | 0 Comments

Summer is for expanding your horizons, seeking adventure, and kicking back to enjoy it all. In celebration of the spirit of Summer our #AlimaHorizons Instagram contest is live! From now until June 16th we invite you to share a photo that inspires your expanding horizons. It might be a place, a person, an activity or a book – anything that invites expansion. The winner will be announced the morning of June 17th on our Instagram. See instructions below.

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We will choose a winner based on the photo we find best evokes the horizon spirit. The winner will receive our Horizon Full Color Story, an Alima Pure $150 gift card, and have their photo featured on our Instagram! We can’t wait to see all of the inspiring photos you post. Have fun and good luck! And have a wonderful Summer!

No purchase necessary to enter contest. Open to legal residents of the 50 United States (including DC), ages 18 and older. Void where prohibited. Contest runs form June 3rd 2014 until June 16th, 2014 11:59pm PT.  One must follow all directions in the contest to be selected a winner. Winner selected at random. Winner will be announced June 17th, 2014 on our Instagram account. Offer does not apply to previous purchases. Offer cannot be redeemed for cash. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system errors or unforeseen problems. Contest details are subject to change without notice.

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Posted in Balancing Primer Powder, Bone, Contest, Desert Poppy, General, Giveaway, Horizon Collection, Horizon Full Color Story, Instagram, Natural Definition Mascara, Sombra, Summer 2014, Sweepstakes, Terracotta

Get the Look: Horizon Full Color Story

Posted on May 22, 2014 by Alyson Hancock | 0 Comments

Feeling inspired by warm weather? Get an easy, natural look for summer with the Horizon Full Color Story Collection.  Available in both Light/Medium and Medium/Deep sets, these are the perfect essentials for a beautiful and simple routine.

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1.  Start with a sheer layer of Balancing Primer Powder in Medium (light-medium set) or Deep (medium-deep set) brushed over your T-zone, or any areas where you experience excess oil.  During the hot summer months this can make all the difference in keeping your makeup shine free and in place all day.  Our #7 Half Moon Brush works well with this product.

2. Follow with a light application of Satin Matte Foundation in your perfect shade.  Try using our Flocked Sponge for light, well blended coverage.

3.  Apply a touch of Carnation Satin Matte Blush (light-medium set) or Soft Plum (medium-deep set) to the apples of your cheeks and blend to your temples for a natural flush.

4. For a warm glow, use the #7 Half Moon Brush with Contour Powder in Sombra.  Apply in the shape of a ’3′ by brushing across your forehead at your hairline, along the hollow of your cheek, and down along your jawline.

5. Use our #33 Angle Liner Brush with a little more Sombra for a subtle definition along your lash line.

6.  Apply Bone Satin Matte Eyeshadow with your #39 Large Shadow brush from lash line to brow for an all over eye brightening base.

7. With the same brush apply Terracotta Pearluster Eyeshadow blending at the base of your lashes and upward into your crease.

8.  Sweep on a coat or two of Natural Definition Mascara in Brown. This richly pigmented formula will neatly define your lashes and complement the warm hues of this collection.

9.  Dab on Desert Poppy Lip Tint for a gorgeous nude lip.

The Horizon Full Color Story offers a neutral pallet that can be used to create endless looks.  Experiment with some of your favorite shades to warm up your summer look.

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Posted in Alima Makeup, Alima Pure, Balancing Primer Powder, Bone, Collections, Desert Poppy, General, Horizon, Horizon Collection, Horizon Full Color Story, Natural Definition Mascara, Set, Sombra, Summer 2014, Terracotta

What exactly does it balance?

Posted on July 26, 2011 by terresa | 0 Comments

We get a lot of email asking about our Balancing Primer Powder. The key word in the name Balancing Primer Powder is "Balancing."  It was created to help bring balance to oily skin.

Featuring the ingredient Kaolin, Balancing Primer Powder gently absorbs excess oil before it can break through and disturb the finish of your foundation.  It should be worn under foundation in areas where excess oil is problematic.  Depending on how oily the skin is, Balancing Primer Powder can keep shine at bay for a few hours, or all day long.  For extra oil-control finish your makeup with a dusting of Satin Finishing Powder.

As is often the case, our customers say it best.  Terrie D., an Alima Pure customer, told us, "I use the Light Balancing Primer Powder daily and I love it!  Before I used this, my face would start getting oily a few hours after getting to work.  Now I can go all day long without my face feeling greasy or oily.  It's wonderful!"

Balancing Primer Powder is available in three shades.  Light is appropriate for foundations from "0" to "2" levels, and Olive 0.  Medium works best for foundations between levels of "3" and "5," and Olive 1, 1.5, 2 and 3.  Deep is a good choice for anything level "6" and darker, or Olive 4 and darker. Remember that Balancing Primer Powder is worn under your foundation, so if you get a shade that is a little darker or lighter than optimal, it won't matter once your foundation goes on.

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Posted in Alima Makeup, Balancing Primer Powder, General, mineral makeup techniques, mineral makeup tips, Skin Care, Tips & Tricks

 

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