Dea is one of our amazing Customer Service experts. She answers emails and phones, solving shipping and credit card issues with calmness and kindness. In fact, we can't think of a time when we have ever seen Dea lose her temper!
Dea's current favorite product is Keiko Satin Finishing Powder. Keiko is the perfect complement to her Neutral 3 Satin Matte Foundation, and she loves the way it smooths over everything, giving her skin a more refined look, and keeps her matte all day long. But we should let Dea tell you!
"Keiko sets my makeup for the entire day, it's the last thing I apply after putting on my other makeup. All I need is a light application with the #23 Kitten Brush to give me a 'finished' look."
If you want to try a Satin Finishing Powder, but your skin isn't similar to Dea's in color, we can help.
- Try Yuki if you wear Cool 0, Cool 1, Neutral 0, Neutral 1, Beige 0, Beige 1, Warm 0, Warm 1 or Golden 0.
- Try Keiko if you wear Cool 2, Cool 3, Neutral 1, Neutral 2, Neutral 3, Beige 1, Beige 2, Beige 3, Warm 1, Warm 2, Golden 0, Golden 1, Olive 0 or Olive 1.
- Try Hanae if you wear Cool 3, Cool 4, Neutral 3, Neutral 3.5, Neutral 4, Beige 3, Beige 4, Warm 3, Warm 4, Golden 2, Golden 3, Olive 1.5 or Olive 2.
- Try Ami if you wear Cool 4, Cool 5, Neutral 4, Neutral 5, Beige 4, Beige 5, Warm 4, Warm 5, Golden 3, Golden 4, Golden 5, Olive 2 or Olive 3.
- Try Sayomi if you wear Cool 5, Cool 6, Neutral 5, Neutral 6, Neutral 7, Beige 6, Beige 7, Warm 5, Warm 6, Golden 5, Golden 6, Olive 4 or Olive 5.
- Try Takara if you wear Cool 7, Cool 8, Neutral 7, Neutral 8, Neutral 9, Beige 8, Beige 9, Warm 7, Warm 8, Warm 9, Golden 7, Golden 8, Golden 9, Olive 6 or Olive 7.
You may find your foundation shade listed under more than one Satin Finishing Powder shade. If that is the case, you could wear either one, and it will be a matter of preference which you like best. Try a sample size of each to see which seems to work best for you.
Have you noticed that it is now just a little easier to shop and select makeup colors on the Alima Pure website? We have been adding little features and hints to make it simpler to find what you're looking for, even if you aren't always exactly sure what you're looking for!
In our website make-over, we added a handy feature that allows you to sort all of our eye products and blush shades by color. Of course, we recognize that our idea of "pink" might not be exactly the same as your idea of "pink," but keep in mind that we have listed them by the shade we are most likely to call a particular color. While Eden Luminous Shimmer Eyeshadow could be called "green" or "gold," it definitely could not be called "yellow," so it will show up in a search for "green" colors.
A couple of months ago, we added our 3 for $30 Eyehadow collections, to make it easier to buy coordinating eyeshadows based on what you want to achieve. For our first two rounds, we have focused on shades for different eye colors, but in the future we will also have some focusing on "looks," like a smoky eye or a polished, professional trio. In addition to these sets, we do have posts on our blog that recommend shadow shades for different eye colors; brown, blue or green.
And if your needs are more basic, we have added two new kit options. First, of course, is the Foundation Selector tool that we launched this week to help you find your perfect match. By answering the Foundation Selector questions, you are eligible to purchase a kit of samples to lead you to your match. The next step is our new kit, The Basic Face, which includes our cult-favorite #25 Foundation Brush and introductory sizes of your foundation shade, a Satin Matte Blush, Luminous Shimmer Blush and Satin Finishing Powder, all selected to complement your foundation. This kit takes the guess-work out of what blushes and finishing powder will work with your foundation, and includes shades that are the most popular for their category.
But even with all of these aids, sometimes nothing is better than personalized service. Our makeup artists are still available to answer your color questions.
Deep blue eyeshadow is huge runway trend this season and just so happen to be incredibly flattering on most eye colors. If you’re new to wearing blue, don't fret; here are a few quick tips to get you started. But more importantly, be adventurous and have fun playing!
Pop a deep shade like Navy Luminious Shimmer Eyeshadow or Smoke Luminious Shimmer Eyeshadow into the outer corner of your lower lid and blend out with a #37 Eye Blending Brush. This is a simple alternative to the traditional smokey eye. Try not to blend too high above the crease when using blues.
If you're like most people and wear a neutral shadow much of the time, try something lighter like Azure Luminous Shimmer Eyeshadow. With just a hint of Azure in the inner or center of your lower lid the center you can completely transform your look.
Since summer is slowly inching its way to Portland, we can’t help but dream of taking a vacation to the most “glam” summer vacation spot on the eastern shore. What better way to get in the mood for cocktail parties and sand than by planning a packing list perfect for the Hamptons?
01. Kate Spade Folding Cards 02. Alima Pure Organic Nourishing Lipbalm 03. Stella McCartney Aviators 04. Hive & Honey Fringe Hoop Earrings 05. Dorothy Perkins Beach Dress 06. Mathias Chaize Bracelets 07. BCBG "Brynn" Sandal 08. Kate Spade "Quick and Curious" iPhone Case 09. Alima Pure "The Hamptons" Eyeshadow Collection
India was one of the very early Alima employees, from back when Alima was still in founder Kate O'Brien's house. She left us long ago to pursue her education, so we were thrilled when she agreed to come in and be one of our Naturally Gorgeous models! It was a great chance to catch up with this young woman who approaches life with great passion and enthusiasm.
India loves to spend time outdoors. She enjoys biking, hiking, dancing and rock climbing...in fact she seldom sits still, as you may be able to tell from her photos. The rare times when you do find her sitting still, she is probably reading a book, snuggling with an animal, or drawing (she's a very talented artist).
India's infectious smile and her talent for living fully in the moment are just two of the qualities that make her a perfect Naturally Gorgeous model.
We applied India's Beige 4 Satin Matte Foundation with the #25 Foundation Brush, and then brushed Satin Matte Blush in Soft Plum on the apples of her cheeks and blended it outwards with the #17 brush. A little Luminous Shimmer Eyeshadow in Lana, on a #37 brush went on from her crease to her brows, with a heavier application of Black Orchid on a #36 brush from crease to lashes. Her eyes were lined with a Satin Matte Eyeliner in Pewter, applied with a damp #33 brush. A touch of Satin Matte Eyeshadow in Raven filled in her brows, and the look was completed with Organic Nourishing Lipbalm in Rhubarb.
We love this fresh and romantic look that Elizabeth Olsen wore so effortlessly at this year’s Independent Spirit Awards. Peachy pink cheeks and rose golden eyes are simple and perfect for a spring evening out on the town.
01. Freja Luminous Shimmer Blush 02. Silk Pearluster Eyeshadow 03. Martinique Luminous Shimmer Eyeshadow 04. Onyx Satin Matte Eyeliner 05. Alima Pure Brushes 06. Keiko Satin Finishing Powder 07. Sweet Pea Organic Nourishing Lip Balm
Less is more, especially with the Olsens' killer skin! With the #25 Foundation Brush apply one layer of Freja to the apples of the cheeks, best done with the oh-so-fabulous and foolproof #23 Kitten brush.
For the eyes, apply a wash of Silk Pearluster Eyeshadow from lash to brow with the #39 Large Shadow Brush. Next, sweep Martinique Luminious Shimmer Eyeshadow into the crease and upper and lower lash lines to create shadow and depth. For more intensity, line the eyes with Onyx Satin Matte Eyeliner with the #33 Angle Brush.
Finally, quench your lips and enhance their natural color with Organic Nourishing Lip Balm in the shade Sweet Pea.
Ah, the power of purple and its ability to enhance your eye's natural color and sparkle. That’s why this week we’re paying tribute to our powerfully pigmented and multidimensional Pearluster Eyeshadow in Amethyst.
Here are some little known facts about our Amethyst: it's the birthstone of Alima Pure founder, Kate O’Brien; it's Kate's favorite Pearluster Eyeshadow color; and it was the third eyeshadow ever created here at Alima Pure.