It's Alima's birthday, and it is great to be eight!

Posted on August 15, 2012 by Kathleen OBrien | 0 Comments

What is your favorite birthday memory?  One of mine is of turning eight.  The thing I really desired, more than anything, was a stuffed, plush snake.  As odd as that may sound, they were all the rage with my friends at the time—long, fluff-filled pieces of fake fur with a wide head, felt tongue, big eyes and long eyelashes.  It was the very definition of “cool” to have one curled up on your bed…at least to an 8-year-old.  It was really the only thing I wanted that year.  Sure, Barbie dolls and books were welcomed, but I reeeaaalllly wanted that stuffed snake. So when my younger sister sidled up to me on the afternoon of my birthday, and asked, “after you open your snake, can I play with it?” I was shocked by how disappointed I felt.  Why was I sad to find out that I was getting my heart’s desire?  Was it that I didn’t want a snake as much as I thought I did, or was it that she had ruined the delicious anticipation I had been enjoying--building up to the birthday dinner, then cake and presents?  With as much introspection as one can handle on their eighth birthday, I decided it was the latter, and glared at my sister throughout dinner.  But just a few hours later, all was forgiven when I opened up the package containing my beautiful, ice-blue, plush snake.  Joy hit me full-force--it truly was great to be eight.

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Posted in Alima News and Info, Alima Pure, birthday, General

Shopping Spree Winners Announced

Posted on June 20, 2012 by Shopify API | 1 Comment

The winners of our $100 Alima Pure Shopping Spree giveaway have been announced!

The randomly selected grand prize winner of the $100 Alima Pure voucher is: Rebecca F.

The ten (10) randomly selected runner-up winners, set to receive one of our Limited Edition Luminous Shimmer Eyeshadows, are: Agne M., Nikki M., Rebecca R., Rose, Padmini P., Kyla H., Sommer P., Uliya F., Jessica H. and Kate C.

Each of these shopping spree winners have been contacted via email, so if you think you may be one of the lucky recipients please check your inbox!

Thanks to everyone who entered the giveaway, and stay tuned for more great things from Alima Pure!

Shopping Spree winners announced

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Posted in Alima Pure, General, giveaway winners, Giveaways, shopping spree

Alima Pure Staff Favorite: Keiko Satin Finishing Powder

Posted on June 19, 2012 by terresa | 0 Comments

Keiko Satin Finishing PowderDea is one of our amazing Customer Service experts.  She answers emails and phones, solving shipping and credit card issues with calmness and kindness.  In fact, we can't think of a time when we have ever seen Dea lose her temper!

Dea's current favorite product is Keiko Satin Finishing Powder. Keiko is the perfect complement to her Neutral 3 Satin Matte Foundation, and she loves the way it smooths over everything, giving her skin a more refined look, and keeps her matte all day long. But we should let Dea tell you!

"Keiko sets my makeup for the entire day, it's the last thing I apply after putting on my other makeup. All I need is a light application with the #23 Kitten Brush to give me a 'finished' look."

If you want to try a Satin Finishing Powder, but your skin isn't similar to Dea's in color, we can help.

  • Try Yuki if you wear Cool 0, Cool 1, Neutral 0, Neutral 1, Beige 0, Beige 1, Warm 0, Warm 1 or Golden 0.
  • Try Keiko if you wear Cool 2, Cool 3, Neutral 1, Neutral 2, Neutral 3, Beige 1, Beige 2, Beige 3, Warm 1, Warm 2, Golden 0, Golden 1, Olive 0 or Olive 1.
  • Try Hanae if you wear Cool 3, Cool 4, Neutral 3, Neutral 3.5, Neutral 4, Beige 3, Beige 4, Warm 3, Warm 4, Golden 2, Golden 3, Olive 1.5 or Olive 2.
  • Try Ami if you wear Cool 4, Cool 5, Neutral 4, Neutral 5, Beige 4, Beige 5, Warm 4, Warm 5, Golden 3, Golden 4, Golden 5, Olive 2 or Olive 3.
  • Try Sayomi if you wear Cool 5, Cool 6, Neutral 5, Neutral 6, Neutral 7, Beige 6, Beige 7, Warm 5, Warm 6, Golden 5, Golden 6, Olive 4 or Olive 5.
  • Try Takara if you wear Cool 7, Cool 8, Neutral 7, Neutral 8, Neutral 9, Beige 8, Beige 9, Warm 7, Warm 8, Warm 9, Golden 7, Golden 8, Golden 9, Olive 6 or Olive 7.

You may find your foundation shade listed under more than one Satin Finishing Powder shade.  If that is the case, you could wear either one, and it will be a matter of preference which you like best.  Try a sample size of each to see which seems to work best for you.

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Posted in Alima Makeup, Alima Pure, Alima Pure staff favorites, General, mineral makeup, Staff Favorites

Select Makeup Colors with Ease

Posted on June 18, 2012 by terresa | 1 Comment

Have you noticed that it is now just a little easier to shop and select makeup colors on the Alima Pure website?  We have been adding little features and hints to make it simpler to find what you're looking for, even if you aren't always exactly sure what you're looking for!

In our website make-over, we added a handy feature that allows you to sort all of our eye products and blush shades by color. Of course, we recognize that our idea of "pink" might not be exactly the same as your idea of "pink," but keep in mind that we have listed them by the shade we are most likely to call a particular color.  While Eden Luminous Shimmer Eyeshadow could be called "green" or "gold," it definitely could not be called "yellow," so it will show up in a search for "green" colors.

Luminous Shimmer Eyeshadow Color Choices

A couple of months ago, we added our 3 for $30 Eyehadow collections, to make it easier to buy coordinating eyeshadows based on what you want to achieve.  For our first two rounds, we have focused on shades for different eye colors, but in the future we will also have some focusing on "looks," like a smoky eye or a polished, professional trio.  In addition to these sets, we do have posts on our blog that recommend shadow shades for different eye colors; brown, blue or green.

Basic Face KitAnd if your needs are more basic, we have added two new kit options.  First, of course, is the Foundation Selector tool that we launched this week to help you find your perfect match.  By answering the Foundation Selector questions, you are eligible to purchase a kit of samples to lead you to your match.  The next step is our new kit, The Basic Face, which includes our cult-favorite #25 Foundation Brush and introductory sizes of your foundation shade, a Satin Matte Blush, Luminous Shimmer Blush and Satin Finishing Powder, all selected to complement your foundation.  This kit takes the guess-work out of what blushes and finishing powder will work with your foundation, and includes shades that are the most popular for their category.

But even with all of these aids, sometimes nothing is better than personalized service.  Our makeup artists are still available to answer your color questions.

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Posted in Alima Makeup, Alima News and Info, Alima Pure, General, mineral eyeshadow collections, mineral foundation, mineral makeup, mineral makeup tips, natural cosmetics, natural makeup, Tips & Tricks

Hit the Road: The Hamptons Eyeshadow Collection

Posted on June 08, 2012 by Alyson | 0 Comments

Since summer is slowly inching its way to Portland, we can’t help but dream of taking a vacation to the most “glam” summer vacation spot on the eastern shore. What better way to get in the mood for cocktail parties and sand than by planning a packing list perfect for the Hamptons?

Alima Pure Hamptons Eyeshadow Look

01. Kate Spade Folding Cards  02. Alima Pure Organic Nourishing Lipbalm  03. Stella McCartney Aviators  04. Hive & Honey Fringe Hoop Earrings 05. Dorothy Perkins Beach Dress 06. Mathias Chaize Bracelets  07. BCBG "Brynn" Sandal 08. Kate Spade "Quick and Curious" iPhone Case 09. Alima Pure "The Hamptons" Eyeshadow Collection

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Posted in Alima Pure, Eyeshadow, General, Hit the Road, luminous shimmer eyeshadow, mineral makeup, shimmer eyeshadow, Special Sets, summer collection, the hamptons

Meet Naturally Gorgeous India

Posted on June 05, 2012 by terresa | 3 Comments

India was one of the very early Alima employees, from back when Alima was still in founder Kate O'Brien's house.  She left us long ago to pursue her education, so we were thrilled when she agreed to come in and be one of our Naturally Gorgeous models!  It was a great chance to catch up with this young woman who approaches life with great passion and enthusiasm.

Meet Naturally Gorgeous India

India loves to spend time outdoors.  She enjoys biking, hiking, dancing and rock climbing...in fact she seldom sits still, as you may be able to tell from her photos.  The rare times when you do find her sitting still, she is probably reading a book, snuggling with an animal, or drawing (she's a very talented artist).

India's infectious smile and her talent for living fully in the moment are just two of the qualities that make her a perfect Naturally Gorgeous model.

Meet Naturally Gorgeous India

Get India's Naturally Gorgeous look:

We applied India's Beige 4 Satin Matte Foundation with the #25 Foundation Brush, and then brushed Satin Matte Blush in Soft Plum on the apples of her cheeks and blended it outwards with the #17 brush.  A little Luminous Shimmer Eyeshadow in Lana, on a #37 brush went on from her crease to her brows, with a heavier application of Black Orchid on a #36 brush from crease to lashes.  Her eyes were lined with a Satin Matte Eyeliner in Pewter, applied with a damp #33 brush.  A touch of Satin Matte Eyeshadow in Raven filled in her brows, and the look was completed with Organic Nourishing Lipbalm in Rhubarb.

Meet Naturally Gorgeous India

Naturally Gorgeous India Dacning

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Posted in Alima Makeup, Alima Pure, General, India, mineral makeup, natural beauty, Naturally Gorgeous

Get the Look: Spring Romantic

Posted on May 24, 2012 by Alyson | 0 Comments

We love this fresh and romantic look that Elizabeth Olsen wore so effortlessly at this year’s Independent Spirit Awards. Peachy pink cheeks and rose golden eyes are simple and perfect for a spring evening out on the town.

01. Freja Luminous Shimmer Blush 02. Silk Pearluster Eyeshadow 03. Martinique Luminous Shimmer Eyeshadow 04. Onyx Satin Matte Eyeliner 05. Alima Pure Brushes 06. Keiko Satin Finishing Powder  07. Sweet Pea Organic Nourishing Lip Balm

Get the Look With Alima Pure:

Less is more, especially with the Olsens' killer skin! With the #25 Foundation Brush apply one layer of Freja to the apples of the cheeks, best done with the oh-so-fabulous and foolproof #23 Kitten brush.

For the eyes, apply a wash of Silk Pearluster Eyeshadow from lash to brow with the #39 Large Shadow Brush. Next, sweep Martinique Luminious Shimmer Eyeshadow into the crease and upper and lower lash lines to create shadow and depth. For more intensity, line the eyes with Onyx Satin Matte Eyeliner with the #33 Angle Brush.

Finally, quench your lips and enhance their natural color with Organic Nourishing Lip Balm in the shade Sweet Pea.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Color Inspiration Board, Freja, Get the Look, Keiko, Martinique, natural cosmetics, Onyx, Sweet Pea

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