Get the Look: Spring Romantic

Posted on May 24, 2012 by Alyson | 0 Comments

We love this fresh and romantic look that Elizabeth Olsen wore so effortlessly at this year’s Independent Spirit Awards. Peachy pink cheeks and rose golden eyes are simple and perfect for a spring evening out on the town.

01. Freja Luminous Shimmer Blush 02. Silk Pearluster Eyeshadow 03. Martinique Luminous Shimmer Eyeshadow 04. Onyx Satin Matte Eyeliner 05. Alima Pure Brushes 06. Keiko Satin Finishing Powder  07. Sweet Pea Organic Nourishing Lip Balm

Get the Look With Alima Pure:

Less is more, especially with the Olsens' killer skin! With the #25 Foundation Brush apply one layer of Freja to the apples of the cheeks, best done with the oh-so-fabulous and foolproof #23 Kitten brush.

For the eyes, apply a wash of Silk Pearluster Eyeshadow from lash to brow with the #39 Large Shadow Brush. Next, sweep Martinique Luminious Shimmer Eyeshadow into the crease and upper and lower lash lines to create shadow and depth. For more intensity, line the eyes with Onyx Satin Matte Eyeliner with the #33 Angle Brush.

Finally, quench your lips and enhance their natural color with Organic Nourishing Lip Balm in the shade Sweet Pea.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Color Inspiration Board, Freja, Get the Look, Keiko, Martinique, natural cosmetics, Onyx, Sweet Pea

Color Crave: Amethyst Pearluster Eyeshadow

Posted on May 11, 2012 by Alyson | 0 Comments

Ah, the power of purple and its ability to enhance your eye's natural color and sparkle. That’s why this week we’re paying tribute to our powerfully pigmented and multidimensional Pearluster Eyeshadow in Amethyst.

Here are some little known facts about our Amethyst: it's the birthstone of Alima Pure founder, Kate O’Brien; it's Kate's favorite Pearluster Eyeshadow color; and it was the third eyeshadow ever created here at Alima Pure.
Alima Pure Color Crave: Amethyst

01. "Amethyst" 8x10 print 02. Trellis pillow cover 03. Lavender Converse 04. Pearluster Eyeshadow in Amethyst  05. Venini Bollie Vase 06. Quartz 07. On the Street...After Chloe, Paris

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Posted in Alima Makeup, Alima Pure, Amethyst Pearluster Eyeshadow, Color Crave, Color Inspiration Board, General, mineral makeup, natural makeup, Purple

Alima Pure Color Crave: Pistachio

Posted on April 25, 2012 by Alyson | 2 Comments

Inspired by our very own Color Balancing Powder in Pistachio, we put together a color story for this wonderful, spring color.  Here are a few stylish objets d'art that have us thinking green.

Alima Pure Color Story: Pistachio

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Posted in Alima Pure, Color Balancing Powder, Color Crave, Color Story, General, mineral makeup, Pistachio

Earth-friendly Baggu gift for Earth Day

Posted on April 18, 2012 by terresa | 0 Comments

Baggu BagIn observance of Earth Day, Alima Pure is offering one of our favorite products as a gift with purchase this week!  At our office, we try to be as environmentally thoughtful as possible.  We recycle; we have office flatware, cups and plates; we tote reusable water bottles; and we try to eliminate as much waste as possible.

One of the easiest changes for some of us has been switching to reusable shopping bags.  For the "big" grocery trip, this is usually a no-brainer; you just have to remember to take your bags into the store from the car.  Once you are in the habit, having reusable bags on hand is pretty easy. The impromptu trips, however, were finding us in need of a bag!  You know the situations: you need a head of lettuce and a dozen eggs on the way home from work, or you slip into the drugstore to stock up on a few essentials.  We usually don't even think about needing a bag until the store associate begins bagging our products into a wasteful plastic bag.  (Or a paper bag if you are inside the city limits of Portland or a growing number of other cities!)

Our solution to this little issue is having a handy tote that fits inside a small pouch right inside our handbags.  This way, as soon as the clerk begins to put our items into plastic, we can say, "Oh wait!  I have my own bag!"  Having a bag as bright and adorable as the one pictured here is an added bonus, and it just so happens to be our Earth Day gift with purchase, offered this week only.

Baggu makes some of our favorite bags; we love them because they are roomy and strong, and come in a wide variety of fun colors and prints.  We enjoy them so much, we had some made just for our customers!  With any order totaling $75 or more (placed now until Monday, April 23 at 2 pm PST) you will receive a bright green Alima Pure Baggu bag, while supplies last.  And, if you're curious about just how much a Baggu bag can hold, follow us on Facebook and/or Twitter this week!

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Posted in Alima News and Info, Alima Pure, Baggu bag, Buzz, Earth Day, Gift with purchase, Giveaways, Staff Favorites

Meet Naturally Gorgeous model Regina Ellis

Posted on March 05, 2012 by terresa | 0 Comments

What can you say about someone who takes their personal tragedy and turns it into a way to help others? Someone who deals with their own grief by finding a way to ease the road for those that are dealt a similar, devastating hand? We think you could say she is fiercely loving. Or maybe bravely compassionate. Definitely Naturally Gorgeous!

This month’s Naturally Gorgeous model is Regina Ellis, founder and CEO of Children’s Cancer Association (CCA). CCA was founded in Portland, Oregon in 1995, by the Ellis family after their daughter Alexandra died from cancer. As the only organization of its kind in the nation, CCA helps inspire kids to meet the challenge of facing a life threatening illness by providing JoyRx delivered through non-medical programs of chemo pal mentors, bedside music medicine, tailored support and resources. CCA's innovative brand attracts powerful, strategic partners and global leaders such as Apple iTunes, Converse, Genentech, Blazers, Gatorade, Nike, Fader, Atlantic Records, Anomaly and others who support CCA's initiatives helping thousands of kids- transform a moment and have a better day.

AP: How do you describe what you do for a living?
RE: I deliver joy.

AP: What do you want to tell us about the journey that brought you to your current position?
RE: Life, my children, family, my daughter’s courage and joy in life facing cancer and then death at 5 years old; hope, laughter and passion to leave the world a little better than I found it. Oh, and my type A personality.

AP: Do you have kids or pets?
RE: Alexandra, my oldest, died of cancer in 1995. Zach is 20, Kate is 16. Max is our 1-year-old Golden Retriever.

AP: Anything you really want to tell people about yourself?
RE: I don’t take myself too seriously. Most people don’t know that I have a secret crush on …rap and hip-hop music!

AP: What do you really care about?
RE: Family dinner and laughter.

AP: How do you define beauty?
RE: The width of your smile.

AP: What makes you feel beautiful?
RE: My reflection in my children’s eyes. And always being around my momma.

AP: What is always in your handbag?
RE: Alima Pure lip balm in Cranberry.

AP: What movie have you seen lately that you really enjoyed?
RE: I watched “Queen to Play” on Netflix last weekend. My all-time favorites are “Life is Beautiful” and “Chocolat.”

AP: Who would you invite to your fantasy dinner party?
RE: My daughter Alexandra, who died in 1995, Mary Oliver; Van Morrison, Oscar Pistorius, Juliette Binoche, Mario Batali, Bobbi Brown, Ghandi, Morgan Freeman, Bob Marley, Kelley Corrigan, Martin Luther King, Anne Frank, Roberto Benigni, Stevie Wonder, Amelia Earhart, Helen Keller and my crazy, Italian family!

AP: If you were given an all-expense-paid, weeklong vacation that you had to take next week, where in the world would you go and what would you do?
RE: Florence and Lucca, Italy. I go every chance I get, to walk the cobblestone streets, hear the church bells, go to the Mercato to get dinner, and breathe in the simplicity and music of life.

Regina’s Look

We applied Satin Matte Foundation in Beige 5 with our #25 Foundation Brush, and added a tiny bit under her eyes with the #3 Concealer Brush. We highlighted Regina’s cheeks with Satin Matte Blush in Antique Rose on our #17 Blush Brush.

We swept Luminous Shimmer Eye Shadow in Chai over Regina’s entire eye area with the #37 Eye Blending Brush. From the lashes to the crease, we used Pearluster Eye Shadow in Grace to bring out her eye color. We lined her upper lash line with Satin Matte Eye Liner in Onyx on a damp #33 Angle Liner Brush, and used a bit of Onyx to fill in the brows. We finished the entire look with Organic Nourishing Lip Balm in Cranberry.

Shop Collections >>

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure Profiles, Children's Cancer Association, General, JoyRx, mineral blush, mineral bronzer, Mineral Eyeliner, mineral eyeshadow, mineral makeup collection, mineral makeup tips, natural beauty, natural organic lipbalm, Naturally Gorgeous, Regina Ellis, Special Sets

The Right Tool for the Job: #15 Flat Top Brush

Posted on February 16, 2012 by terresa | 0 Comments

#15 Flat Top BrushAre you a younger sibling, or do you have a younger sibling who feels that they have grown up in the shadow of an older sibling, constantly compared and never quite measuring up? Then surely you can sympathize with our #15 Flat-Top Foundation Brush.

No doubt about it, the #25 Foundation Brush is a tool to be reckoned with.  As Alima Pure's first foundation brush, it gives the most natural-looking mineral foundation application we've ever seen, and does it without leaving behind a trace of irritation. But little sister (the #15) has her own set of skills and talents, and it's time she was recognized for them!


The bristles of the #15 brush are densely packed and cropped completely flat across the top, so the texture of the brush is not unlike that of our flocked sponge.   Like the flocked sponge, the #15 is perfect for delivering a heavier application of foundation.  The #15 picks up and holds more product than the flocked sponge, making it faster and less messy to achieve that flawless, full-coverage finish.  And with the smaller, compact bristles, the #15 makes it easy to get that full coverage around the eyes and nose.

But #15's talents aren't limited to foundation application.   For those bothered by rosacea, the #15 is an angel, delivering the green-tinted Pistachio Color Balancing Powder with enough coverage to take down serious red.  And, because the bristles are man-made and super gentle, they won't increase redness by irritating skin.

To use the #15 Flat-Top Foundation Brush, pick up some product on the bristles, and tap or swirl the brush to work the product into the bristles.  Then gently stroke the foundation (or Color Balancing Powder) on with downward or circular strokes.

Did you stock up on foundation during our recent Foundation Sale? If so, you need a perfect new brush to apply it! Consider investing in the #15 Flat-Top Foundation Brush until Tuesday, February 21, while it is specially priced at only $12.

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Posted in Alima Makeup Brushes and Tools, Alima Pure, brush, cruelty free brushes, Deal of the week, flat top brush, General, makeup brush, mineral makeup, sensitive skin, taklon brushes, Tips & Tricks, Tools

Meet Naturally Gorgeous model Nicolle Camarata

Posted on February 07, 2012 by terresa | 0 Comments

Meet Alima Pure Naturally Gorgeous Model NicolleIf you live in Portland and listen to 97.1 Charlie FM in the mornings, you probably already feel like you know our latest Naturally Gorgeous Model Nicolle Camarata, as she is the host of "Mornings with Nicolle Camarata from 6-9am." That’s one of the beautiful things about Nicolle… her bubbly personality (which we think comes across on the radio and in a photo almost as well as it does in person) makes everyone feel like a BFF.

AP: What is your favorite part of your job?

NC: Making new friends! People come up to me all the time and say how something I did made them laugh, or gave them good advice, and you feel like you just made a new friend. Mornings have always been my favorite day-part because you have a chance to cheer people on at the start of their day.


AP: We also know you have another job, and that it is related to something you care very much about. Would you like to explain that?

NC: I am the director of Nicolle Shops Portland, a popular shopping website that promotes Portland and encourages people to buy locally. I really care about this city—its economic growth, its advancements in green technology, its national appeal for tourism, and all of the people and places that make it so special. I started Nicolle Shops Portland ten years ago to promote the Rose City and it is still exciting to cover my first true love, Portland, Oregon. I have been all over the world and I can honestly say that this is heaven on earth to me.

AP: Do you have children or pets?

NC: Oh yes! We have a busy household full of fun and laughter. I got married last summer and now in addition to my daughter Kaden, I have my husband Cory and his two kids, Justice and Lanie; two energetic dogs, Mojo and Rosie (named after the Rose City); and Lola and Billy Idol, our two cats. Our house is a constant whirlwind of activity!

AP: What do you do for fun?

NC: Playing by the water is my idea of fun. It is so soothing and I’m not even picky--rivers, lakes or beaches; boating, sun-bathing or swimming...if it's in the sun, I’m having fun. We moved over the holidays and are now two miles from the shore line and I am really excited about this summer!

AP: What inspires you?

NC: I’m inspired by possibility, the ever-evolving nature and limitlessness of our potential.

AP: What scares you?

NC: That something will happen to our precious children. Their safety and well-being is our top priority but as any parent knows, only in our control to a degree. Being a protective parent of kids who are getting older is always scary!

AP: How do you define beauty?

NC: Beauty comes from the inside and makes you shine on the outside. It’s a glimpse of someone’s genuine and loving spirit combined with their strong sense of self and purpose that makes them beautiful.

AP: What’s always in your handbag?

NC: My camera! I use it daily to remember and record what is important to me. Just yesterday I took pictures of my children all eating ice cream out of the carton, the dogs snuggling in front of the fire, and several store fronts and shop owners on NW 23rd for work.

AP: What surprises people about you?

NC: I’m not sure. Most of my life has been an open book since I grew up here and I’ve been doing radio and television for so long. People usually feel like they know me way before we’ve even met. But, I think it surprises some people that I like to sew, scrapbook, garden and bake. I am going to be really good at being a little old lady!

AP:  What book have you read lately that you really enjoyed?

NC:  I got The Official Dictionary of Sarcasm for Christmas, and have really enjoyed reading it.  It is written by James Napoli, the executive vice president of the National Sarcasm Society) and he has a ridiculously unapologetic sense of humor that is hysterical.

AP: Who would you invite to your fantasy dinner party? (Living or deceased, from different eras—no rules!)

NC: I would invite my dad, Babe Camarata. He passed away suddenly when my mom was pregnant with me and naturally I would like to meet him. It broke my mom’s heart and she never remarried. She was going to name me after him, but she jokes that I was too ugly of a newborn to be named Babe! But I kept my maiden name to honor his memory and I inherited his eyebrows.

AP: Is there anything else you want people to know about you?

NC: Don’t let the small stature and big smile fool you. I am older and smarter than I look!

To get Nicolle’s naturally gorgeous look:

One of Nicolle’s favorite Alima Pure products is our Pistachio Color Balancing Powder. We applied some Pistachio with a #15 brush to her cheeks and nose area to tone down a little redness. Then we applied her Warm 2 Satin Matte Foundation with a #25 Foundation Brush and added a bit of Mimosa Satin Matte Blush to the apples of her cheeks with a #17 brush. Because Nicolle was wearing a turtleneck for some of the shoot, we contoured along her jaw-line with a bit of Mauna Loa Bronzer and the #17 brush.

On her eyes, we applied Luminous Shimmer Eyeshadow in Venus with a slightly damp #37 brush from her lashes to her brows. Her crease was contoured with Satin Matte Eyeshadow in Raven on a #36 Crease brush. We swirled a little more Raven at the outer corner of the eye for a little added drama. Luminous Shimmer Eyeliner in Paparazzi was applied along the upper lash line with a damp #33 brush. To finish the look, we slipped on a bit of Organic Nourishing Lipbalm in Sugar Plum!

To get Nicolle's complete look or to shop Alima Pure collections, click here.

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Posted in 97.1 Charlie Fm, Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure Profiles, cruelty free brushes, General, mineral blush, mineral bronzer, Mineral Eyeliner, mineral eyeshadow, mineral eyeshadow collections, mineral lip balm, mineral makeup, mineral makeup gift collections, mineral makeup techniques, mineral makeup tips, natural beauty, natural organic lipbalm, Naturally Gorgeous, Nicolle Camarata, Nicolle Shops Portland, Special Sets

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