India was one of the very early Alima employees, from back when Alima was still in founder Kate O'Brien's house. She left us long ago to pursue her education, so we were thrilled when she agreed to come in and be one of our Naturally Gorgeous models! It was a great chance to catch up with this young woman who approaches life with great passion and enthusiasm.
India loves to spend time outdoors. She enjoys biking, hiking, dancing and rock climbing...in fact she seldom sits still, as you may be able to tell from her photos. The rare times when you do find her sitting still, she is probably reading a book, snuggling with an animal, or drawing (she's a very talented artist).
India's infectious smile and her talent for living fully in the moment are just two of the qualities that make her a perfect Naturally Gorgeous model.
We applied India's Beige 4 Satin Matte Foundation with the #25 Foundation Brush, and then brushed Satin Matte Blush in Soft Plum on the apples of her cheeks and blended it outwards with the #17 brush. A little Luminous Shimmer Eyeshadow in Lana, on a #37 brush went on from her crease to her brows, with a heavier application of Black Orchid on a #36 brush from crease to lashes. Her eyes were lined with a Satin Matte Eyeliner in Pewter, applied with a damp #33 brush. A touch of Satin Matte Eyeshadow in Raven filled in her brows, and the look was completed with Organic Nourishing Lipbalm in Rhubarb.
We love this fresh and romantic look that Elizabeth Olsen wore so effortlessly at this year’s Independent Spirit Awards. Peachy pink cheeks and rose golden eyes are simple and perfect for a spring evening out on the town.
01. Freja Luminous Shimmer Blush 02. Silk Pearluster Eyeshadow 03. Martinique Luminous Shimmer Eyeshadow 04. Onyx Satin Matte Eyeliner 05. Alima Pure Brushes 06. Keiko Satin Finishing Powder 07. Sweet Pea Organic Nourishing Lip Balm
Less is more, especially with the Olsens' killer skin! With the #25 Foundation Brush apply one layer of Freja to the apples of the cheeks, best done with the oh-so-fabulous and foolproof #23 Kitten brush.
For the eyes, apply a wash of Silk Pearluster Eyeshadow from lash to brow with the #39 Large Shadow Brush. Next, sweep Martinique Luminious Shimmer Eyeshadow into the crease and upper and lower lash lines to create shadow and depth. For more intensity, line the eyes with Onyx Satin Matte Eyeliner with the #33 Angle Brush.
Finally, quench your lips and enhance their natural color with Organic Nourishing Lip Balm in the shade Sweet Pea.
Ah, the power of purple and its ability to enhance your eye's natural color and sparkle. That’s why this week we’re paying tribute to our powerfully pigmented and multidimensional Pearluster Eyeshadow in Amethyst.
Here are some little known facts about our Amethyst: it's the birthstone of Alima Pure founder, Kate O’Brien; it's Kate's favorite Pearluster Eyeshadow color; and it was the third eyeshadow ever created here at Alima Pure.
Inspired by our very own Color Balancing Powder in Pistachio, we put together a color story for this wonderful, spring color. Here are a few stylish objets d'art that have us thinking green.
In observance of Earth Day, Alima Pure is offering one of our favorite products as a gift with purchase this week! At our office, we try to be as environmentally thoughtful as possible. We recycle; we have office flatware, cups and plates; we tote reusable water bottles; and we try to eliminate as much waste as possible.
One of the easiest changes for some of us has been switching to reusable shopping bags. For the "big" grocery trip, this is usually a no-brainer; you just have to remember to take your bags into the store from the car. Once you are in the habit, having reusable bags on hand is pretty easy. The impromptu trips, however, were finding us in need of a bag! You know the situations: you need a head of lettuce and a dozen eggs on the way home from work, or you slip into the drugstore to stock up on a few essentials. We usually don't even think about needing a bag until the store associate begins bagging our products into a wasteful plastic bag. (Or a paper bag if you are inside the city limits of Portland or a growing number of other cities!)
Our solution to this little issue is having a handy tote that fits inside a small pouch right inside our handbags. This way, as soon as the clerk begins to put our items into plastic, we can say, "Oh wait! I have my own bag!" Having a bag as bright and adorable as the one pictured here is an added bonus, and it just so happens to be our Earth Day gift with purchase, offered this week only.
Baggu makes some of our favorite bags; we love them because they are roomy and strong, and come in a wide variety of fun colors and prints. We enjoy them so much, we had some made just for our customers! With any order totaling $75 or more (placed now until Monday, April 23 at 2 pm PST) you will receive a bright green Alima Pure Baggu bag, while supplies last. And, if you're curious about just how much a Baggu bag can hold, follow us on Facebook and/or Twitter this week!
What can you say about someone who takes their personal tragedy and turns it into a way to help others? Someone who deals with their own grief by finding a way to ease the road for those that are dealt a similar, devastating hand? We think you could say she is fiercely loving. Or maybe bravely compassionate. Definitely Naturally Gorgeous!
This month’s Naturally Gorgeous model is Regina Ellis, founder and CEO of Children’s Cancer Association (CCA). CCA was founded in Portland, Oregon in 1995, by the Ellis family after their daughter Alexandra died from cancer. As the only organization of its kind in the nation, CCA helps inspire kids to meet the challenge of facing a life threatening illness by providing JoyRx delivered through non-medical programs of chemo pal mentors, bedside music medicine, tailored support and resources. CCA's innovative brand attracts powerful, strategic partners and global leaders such as Apple iTunes, Converse, Genentech, Blazers, Gatorade, Nike, Fader, Atlantic Records, Anomaly and others who support CCA's initiatives helping thousands of kids- transform a moment and have a better day.
AP: How do you describe what you do for a living?
RE: I deliver joy.
AP: What do you want to tell us about the journey that brought you to your current position?
RE: Life, my children, family, my daughter’s courage and joy in life facing cancer and then death at 5 years old; hope, laughter and passion to leave the world a little better than I found it. Oh, and my type A personality.
AP: Do you have kids or pets?
RE: Alexandra, my oldest, died of cancer in 1995. Zach is 20, Kate is 16. Max is our 1-year-old Golden Retriever.
AP: Anything you really want to tell people about yourself?
RE: I don’t take myself too seriously. Most people don’t know that I have a secret crush on …rap and hip-hop music!
AP: What do you really care about?
RE: Family dinner and laughter.
AP: How do you define beauty?
RE: The width of your smile.
AP: What makes you feel beautiful?
RE: My reflection in my children’s eyes. And always being around my momma.
AP: What is always in your handbag?
RE: Alima Pure lip balm in Cranberry.
AP: What movie have you seen lately that you really enjoyed?
RE: I watched “Queen to Play” on Netflix last weekend. My all-time favorites are “Life is Beautiful” and “Chocolat.”
AP: Who would you invite to your fantasy dinner party?
RE: My daughter Alexandra, who died in 1995, Mary Oliver; Van Morrison, Oscar Pistorius, Juliette Binoche, Mario Batali, Bobbi Brown, Ghandi, Morgan Freeman, Bob Marley, Kelley Corrigan, Martin Luther King, Anne Frank, Roberto Benigni, Stevie Wonder, Amelia Earhart, Helen Keller and my crazy, Italian family!
AP: If you were given an all-expense-paid, weeklong vacation that you had to take next week, where in the world would you go and what would you do?
RE: Florence and Lucca, Italy. I go every chance I get, to walk the cobblestone streets, hear the church bells, go to the Mercato to get dinner, and breathe in the simplicity and music of life.
We applied Satin Matte Foundation in Beige 5 with our #25 Foundation Brush, and added a tiny bit under her eyes with the #3 Concealer Brush. We highlighted Regina’s cheeks with Satin Matte Blush in Antique Rose on our #17 Blush Brush.
We swept Luminous Shimmer Eye Shadow in Chai over Regina’s entire eye area with the #37 Eye Blending Brush. From the lashes to the crease, we used Pearluster Eye Shadow in Grace to bring out her eye color. We lined her upper lash line with Satin Matte Eye Liner in Onyx on a damp #33 Angle Liner Brush, and used a bit of Onyx to fill in the brows. We finished the entire look with Organic Nourishing Lip Balm in Cranberry.
Bronzing your skin when you are at your February-palest can be tricky territory--you don't want to end up like the woman on the left! But with Alima Pure's mineral Bronzer, you never need to worry about being orange or obvious, and can count on a natural, healthy bronzed glow like the woman on the right.
With five shades that work for skin ranging from über-light to delightfully deep, Alima Pure has a bronzer that will work for you. If you are on the lightest end of the spectrum, Maracaibo is the bronzer of your dreams...the first bronzer that won't make you look orange or dirty, with just enough color to give you a healthy glow. For those with skin from light to medium, Mauna Loa is the matte option, or Belize for a touch more sun and a hint of shimmer. And for deeper skin tones, Trinidad is the matte choice, while Seychelles adds a touch of sparkle.
Keep your bronzer looking natural by applying it with our #23 Kitten Brush. Dust the bronzer on the places that the sun touches first; the cheekbones, bridge of the nose, forehead, even the decolletage. To make it more authentic, add a bit of a Satin Matte Blush in a brighter shade (for your complexion) on the apples of the cheeks.
Alima Pure Bronzers are 20% off until February 27 at 2pm PST. Stock up now to keep your look naturally bronzed through spring and summer!