At Alima Pure, we have been so amazed and grateful for all the great product reviews we’ve received recently that we wanted to give something back. In appreciation of all our wonderful customers, we’re having a Friends and Fans Sale in your honor!
Have you taken advantage of our introductory offer on Alima Pure’s new Natural Definition Mascara yet? If not, you might want to do so quickly. This week only, you will receive double free samples in shades selected to perfectly complement your mascara choice! This offer is good only through Monday, September 16, so don’t miss out!
What could be more perfect for a fall collection from a makeup company in Portland, Oregon than a collection called “Stormy Weather?” After all, Portland didn’t get its rainy reputation undeservedly. But after a summer of record-breaking temperatures, everyone can look forward to cooler temperatures and a bit of precipitation!
What is your favorite birthday memory? One of mine is of turning eight. The thing I really desired, more than anything, was a stuffed, plush snake. As odd as that may sound, they were all the rage with my friends at the time—long, fluff-filled pieces of fake fur with a wide head, felt tongue, big eyes and long eyelashes. It was the very definition of “cool” to have one curled up on your bed…at least to an 8-year-old. It was really the only thing I wanted that year. Sure, Barbie dolls and books were welcomed, but I reeeaaalllly wanted that stuffed snake. So when my younger sister sidled up to me on the afternoon of my birthday, and asked, “after you open your snake, can I play with it?” I was shocked by how disappointed I felt. Why was I sad to find out that I was getting my heart’s desire? Was it that I didn’t want a snake as much as I thought I did, or was it that she had ruined the delicious anticipation I had been enjoying--building up to the birthday dinner, then cake and presents? With as much introspection as one can handle on their eighth birthday, I decided it was the latter, and glared at my sister throughout dinner. But just a few hours later, all was forgiven when I opened up the package containing my beautiful, ice-blue, plush snake. Joy hit me full-force--it truly was great to be eight.
Have you noticed that it is now just a little easier to shop and select makeup colors on the Alima Pure website? We have been adding little features and hints to make it simpler to find what you're looking for, even if you aren't always exactly sure what you're looking for!
In our website make-over, we added a handy feature that allows you to sort all of our eye products and blush shades by color. Of course, we recognize that our idea of "pink" might not be exactly the same as your idea of "pink," but keep in mind that we have listed them by the shade we are most likely to call a particular color. While Eden Luminous Shimmer Eyeshadow could be called "green" or "gold," it definitely could not be called "yellow," so it will show up in a search for "green" colors.
A couple of months ago, we added our 3 for $30 Eyehadow collections, to make it easier to buy coordinating eyeshadows based on what you want to achieve. For our first two rounds, we have focused on shades for different eye colors, but in the future we will also have some focusing on "looks," like a smoky eye or a polished, professional trio. In addition to these sets, we do have posts on our blog that recommend shadow shades for different eye colors; brown, blue or green.
And if your needs are more basic, we have added two new kit options. First, of course, is the Foundation Selector tool that we launched this week to help you find your perfect match. By answering the Foundation Selector questions, you are eligible to purchase a kit of samples to lead you to your match. The next step is our new kit, The Basic Face, which includes our cult-favorite #25 Foundation Brush and introductory sizes of your foundation shade, a Satin Matte Blush, Luminous Shimmer Blush and Satin Finishing Powder, all selected to complement your foundation. This kit takes the guess-work out of what blushes and finishing powder will work with your foundation, and includes shades that are the most popular for their category.
But even with all of these aids, sometimes nothing is better than personalized service. Our makeup artists are still available to answer your color questions.
Everyone needs a makeover to freshen up her look once in a while. So, we gave our website a makeover to do just that. We wanted to make shopping online, choosing colors and viewing our products easier. We also wanted to take the guesswork out of finding your perfect Alima Pure mineral foundation shade. Shopping for makeup should be fun, not confusing!
To do so, we worked with a local company, Subtext, to help improve the shopping path online for our products. With larger images, an easier-to-navigate grid format, and product filters, your online shopping experience at Alima Pure should be fun, engaging and easy. Not only can you easily find a shade of mineral foundation that matches your skin tone by using the helpful hints placed throughout the shopping experience, you'll also be able to quickly find the perfect shade of eyeshadow by using the nifty color filters. Pretty neat, huh?