Get Ready for Stormy Weather

Posted on August 22, 2012 by Terresa Clark | 1 Comment

Introducing Stormy Weather

What could be more perfect for a fall collection from a makeup company in Portland, Oregon than a collection called “Stormy Weather?”  After all, Portland didn’t get its rainy reputation undeservedly.  But after a summer of record-breaking temperatures, everyone can look forward to cooler temperatures and a bit of precipitation!

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Posted in Alima Makeup, Alima News and Info, General, mineral eyeshadow, mineral eyeshadow collections, mineral makeup, mineral makeup gift collections, natural cosmetics, natural eyeshadow, Special Sets

How to Wear the Hamptons Eyeshadow Collection - Summer Fling Look

Posted on July 31, 2012 by Terresa Clark | 2 Comments

Our Summer Fling look, created with The Hamptons collection, is easy to apply, but because it uses the beautiful, ocean-blue Southampton eyeshadow, the look is more playful and bright than the more neutral Summer Romance look.

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Posted in Alima Makeup, General, mineral eyeshadow, mineral eyeshadow collections, mineral makeup gift collections, mineral makeup techniques, natural cosmetics, natural eyeshadow, Special Sets, Tips & Tricks

3 for $30 Eyeshadow Set: Vivid! for Brown Eyes

Posted on June 20, 2012 by Shopify API | 2 Comments

Our first 3 for $30 eyeshadow sets were such a big hit that we decided to go a little bit wild with the newer ones. So when we first asked Urmila to model our Vivid! for Brown Eyes eyeshadow set, she was agreeable. Then we told her the colors in the set. "Aegean??? I don't think I can wear blue eyeshadow," she said. Of course we told her she definitely could, and we would prove it. The results are here for the world to see!

Urmila Brown Eyes

We started out with Urmila's Satin Matte Foundation, Beige 4, and applied it with our #25 Foundation Brush. With the #3 Concealer Brush, we also brushed a bit of foundation onto her eyelids to give a nice neutral base. Then we added a bit of Satin Matte Blush in Melon to the apples of her cheeks with our #21 Buff Brush.

Urmila CloseupSince Urmila was a little "blue-shy," we wanted to keep her look simple and office (if your office isn't a cosmetics company) appropriate. We brushed Leone Luminous Shimmer Eyeshadow over her entire eye area using the #37 Eye Blending Brush. Then with the number #36 Pointed Crease Brush, we added the slightest touch of Aegean Luminous Shimmer Eyeshadow to Urmila's crease and blended it well. Then we mixed some Aegean with water and applied it as a thick liner with the #33 Angle Liner Brush, winging the outer corners up and out. To add definition to Urmila's lash line, we used Black Satin Matte Eyeliner, just smudged into the roots of her lashes. To finish the look, we slicked on some Organic Nourishing Lipbalm in Holly Berry.

If you are a bit more "blue-venturous," try using Aegean on your entire lid, either wet (for the very bold) or dry (for the more subdued). But we rest our case...see Urmila, you CAN wear blue shadow!

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Posted in Alima Makeup, General, Mineral Eyeliner, mineral eyeshadow, mineral eyeshadow collections, mineral makeup, mineral makeup techniques, natural cosmetics, natural eyeshadow, natural makeup, Special Sets, Tips & Tricks

Alima Pure Staff Favorite: Keiko Satin Finishing Powder

Posted on June 19, 2012 by terresa | 0 Comments

Keiko Satin Finishing PowderDea is one of our amazing Customer Service experts.  She answers emails and phones, solving shipping and credit card issues with calmness and kindness.  In fact, we can't think of a time when we have ever seen Dea lose her temper!

Dea's current favorite product is Keiko Satin Finishing Powder. Keiko is the perfect complement to her Neutral 3 Satin Matte Foundation, and she loves the way it smooths over everything, giving her skin a more refined look, and keeps her matte all day long. But we should let Dea tell you!

"Keiko sets my makeup for the entire day, it's the last thing I apply after putting on my other makeup. All I need is a light application with the #23 Kitten Brush to give me a 'finished' look."

If you want to try a Satin Finishing Powder, but your skin isn't similar to Dea's in color, we can help.

  • Try Yuki if you wear Cool 0, Cool 1, Neutral 0, Neutral 1, Beige 0, Beige 1, Warm 0, Warm 1 or Golden 0.
  • Try Keiko if you wear Cool 2, Cool 3, Neutral 1, Neutral 2, Neutral 3, Beige 1, Beige 2, Beige 3, Warm 1, Warm 2, Golden 0, Golden 1, Olive 0 or Olive 1.
  • Try Hanae if you wear Cool 3, Cool 4, Neutral 3, Neutral 3.5, Neutral 4, Beige 3, Beige 4, Warm 3, Warm 4, Golden 2, Golden 3, Olive 1.5 or Olive 2.
  • Try Ami if you wear Cool 4, Cool 5, Neutral 4, Neutral 5, Beige 4, Beige 5, Warm 4, Warm 5, Golden 3, Golden 4, Golden 5, Olive 2 or Olive 3.
  • Try Sayomi if you wear Cool 5, Cool 6, Neutral 5, Neutral 6, Neutral 7, Beige 6, Beige 7, Warm 5, Warm 6, Golden 5, Golden 6, Olive 4 or Olive 5.
  • Try Takara if you wear Cool 7, Cool 8, Neutral 7, Neutral 8, Neutral 9, Beige 8, Beige 9, Warm 7, Warm 8, Warm 9, Golden 7, Golden 8, Golden 9, Olive 6 or Olive 7.

You may find your foundation shade listed under more than one Satin Finishing Powder shade.  If that is the case, you could wear either one, and it will be a matter of preference which you like best.  Try a sample size of each to see which seems to work best for you.

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Posted in Alima Makeup, Alima Pure, Alima Pure staff favorites, General, mineral makeup, Staff Favorites

Select Makeup Colors with Ease

Posted on June 18, 2012 by terresa | 1 Comment

Have you noticed that it is now just a little easier to shop and select makeup colors on the Alima Pure website?  We have been adding little features and hints to make it simpler to find what you're looking for, even if you aren't always exactly sure what you're looking for!

In our website make-over, we added a handy feature that allows you to sort all of our eye products and blush shades by color. Of course, we recognize that our idea of "pink" might not be exactly the same as your idea of "pink," but keep in mind that we have listed them by the shade we are most likely to call a particular color.  While Eden Luminous Shimmer Eyeshadow could be called "green" or "gold," it definitely could not be called "yellow," so it will show up in a search for "green" colors.

Luminous Shimmer Eyeshadow Color Choices

A couple of months ago, we added our 3 for $30 Eyehadow collections, to make it easier to buy coordinating eyeshadows based on what you want to achieve.  For our first two rounds, we have focused on shades for different eye colors, but in the future we will also have some focusing on "looks," like a smoky eye or a polished, professional trio.  In addition to these sets, we do have posts on our blog that recommend shadow shades for different eye colors; brown, blue or green.

Basic Face KitAnd if your needs are more basic, we have added two new kit options.  First, of course, is the Foundation Selector tool that we launched this week to help you find your perfect match.  By answering the Foundation Selector questions, you are eligible to purchase a kit of samples to lead you to your match.  The next step is our new kit, The Basic Face, which includes our cult-favorite #25 Foundation Brush and introductory sizes of your foundation shade, a Satin Matte Blush, Luminous Shimmer Blush and Satin Finishing Powder, all selected to complement your foundation.  This kit takes the guess-work out of what blushes and finishing powder will work with your foundation, and includes shades that are the most popular for their category.

But even with all of these aids, sometimes nothing is better than personalized service.  Our makeup artists are still available to answer your color questions.

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Posted in Alima Makeup, Alima News and Info, Alima Pure, General, mineral eyeshadow collections, mineral foundation, mineral makeup, mineral makeup tips, natural cosmetics, natural makeup, Tips & Tricks

What would YOU do with a $100 Alima Pure shopping spree?

Posted on June 15, 2012 by terresa | 14 Comments

The final step of celebrating our website's makeover is to do the sort of giveaway that our Facebook fans requested.  It's a shopping spree!  Enter our giveaway below, and you could be the lucky winner of $100 to spend on at  Wondering what you'd spend it on?  We asked a few staffers what they would recommend, and their helpful suggestions follow.  They will give you an idea of the different approaches you could take!

shopping spree products


Urmila went the route of getting a full face, and she was also closest to spending $100, with a total of $99.50!  She would choose her foundation (Beige 4), a blush (her current favorite is Satin Matte Blush in Ginger), a #25 Foundation Brush, a Luminous Shimmer Eyeshadow like Leone to give her some sparkle for special occasions, and a #33 Angle Liner Brush to use for liner and brows.


Robin would invest a little more heavily in brushes, selecting both the #23 Kitten Brush and the #25 Foundation Brush.  She would then get her Satin Matte Foundation (Olive 1) and then welcome summer with a Mauna Loa Bronzer, for a total of $98.  But Robin would spend that last $2 and even a little extra, to get a couple of samples of Satin Matte and Luminous Shimmer Blushes.


Dea took a slightly different approach.  She selected her Neutral 3.5 Satin Matte Foundation, Leigh Luminous Shimmer Blush, Satin Finishing Powder in Keiko, Pearluster Eyeshadow in Champagne, Satin Matte Eyeshadow in Cocoa and Organic Nourishing Lip Balm in Sweet Pea, giving her a complete face, but no brushes, for only $97!


Mary and Terresa both went over their limits, but planned carefully so that they would maximize their dollars.  Mary selected the Irresistible Brush Set, which gets her four of our most popular brushes (#25, #17, #35 and #39)  for only $55.  Then she would get a new Bronzer in Mauna Loa and the Bold! For Green Eyes kit (part of the 3 for $30 promotion), giving her a grand total of only $105.


Terresa selected just two kits, with those can create multiple different looks. In her cart: the Basic Face Kit and our special summer collection The Hamptons, for a total of $104.


But just a reminder, you don't have to be female to win this contest.  As some of us were putting together our $100 shopping lists, Brian chimed in.  What would he do if he won a $100 Alima Pure shopping spree?  "I'd give it to my mom!"

And if you aren't the lucky winner of the $100 shopping spree, don't despair.  We're also giving away ten Limited Edition eyeshadows from our past collection "vault."

This giveaway is open to all of our amazing fans and customers, the world over.  To enter the giveaway, simply follow the instructions below. We’ll be giving away one (1) $100 Alima Pure shopping spree, and ten (10) Limited Edition Luminous Shimmer Eyeshadows. The shopping spree winner will receive a custom promo code to use on the website, redeemable for a one-time, $100 purchase. The eyeshadow winners will receive one of our Limited Edition Luminous Shimmer Eyeshadows. The giveaway begins Friday, June 15, 2012 12:01am EST and ends on Monday, June 18, 2012 at 12:01am EST. The lucky winners will be selected on Wednesday, June 20, 2012.

a Rafflecopter giveaway

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Posted in Alima Makeup, Alima Pure contests, alima pure giveaway, Buzz, General, mineral makeup, natural cosmetics

Runway Trend: Deep Blue Eyeshadow

Posted on June 12, 2012 by Alyson | 0 Comments

Deep blue eyeshadow is huge runway trend this season and just so happen to be incredibly flattering on most eye colors. If you’re new to wearing blue, don't fret; here are a few quick tips to get you started. But more importantly, be adventurous and have fun playing!

Deep Blue Eyeshadow

Brighten up! Line your upper and lower lash line with Nuit Luminious Shimmer Eyeliner or Nightingale Satin Matte Eyeliner, this will help whiten and brighten the eyes and fight off any redness.

Pop a deep shade like Navy Luminious Shimmer Eyeshadow or Smoke  Luminious Shimmer Eyeshadow into the outer corner of your lower lid and blend out with a #37 Eye Blending Brush. This is a simple alternative to the traditional smokey eye. Try not to blend too high above the crease when using blues.

If you're like most people and wear a neutral shadow much of the time, try something lighter like Azure Luminous Shimmer Eyeshadow. With just a hint of Azure in the inner or center of your lower lid the center you can completely transform your look.

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Posted in Alima Makeup, Alima Pure, blue eyeshadow, mineral eyeshadow, natural makeup, Runway Trend, spring runway, trends

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