Valentine’s Day is definitely all about living “the sweet life.” With that in mind, Alima Pure has created La Dolce Vita - four seasonal eyeshadow colors to bring a little extra sweetness to your look, all without one extra calorie or fat gram.
Cupcake is a sweet, shimmery pink, as light and frothy as it’s namesake.
Petit Four is a sparkling beige with sparks of gold, as irresistible as the little cakes of the same name.
Tiramisu is a much-loved shade making a return appearance. If you were lucky enough to receive last year’s “Alima Signature Colors” stack of three shades, you have seen Tiramisu before. A shimmery, light-to-medium brown, Tiramisu will surely be a go-to color for many.
Mousse is named for dark chocolate mousse; deep enough to satisfy but not so heavy as to overwhelm. Our Mousse features a lovely golden shimmer.
As an added bonus, you will receive a deluxe sample of Meringue, a sparkling white.
La Dolce Vita “Sweet” look
Apply Cupcake from lashes to brow. Sweep Tiramisu into the crease, blending well. Apply Petit Four under lower lashes, from the outer corner and stopping about 2/3 of the way in. With a damp brush, line the upper lid with Mousse.
Use a matte pink blush like Pink or Raspberry on the apples of the cheek and apply a tiny bit of Cupcake shadow on the tops of cheekbones.
Finish with a pink balm like Acai or Rhubarb.
La Dolce Vita “Sultry” look
Apply Meringue from crease to brow, and Petit Four from lashes to crease. Use Mousse as a liner on top and bottom lashes, smudging well. Place Tiramisu directly above Mousse on the upper lid, blending it upwards toward the crease. Add a bit of Mousse to the outer corner and crease, blending well.
Apply a soft, earthy blush like Carnation to apples of cheeks and blend back towards ear.
Use a deeper lip balm like Cranberry, and apply liberally, then gently blot to leave a soft stain.
We may be biased, but we think Alima Pure has the absolute best customers in the world! (And you come to us from all around the world!) We want to thank you this holiday season with a little present or two.
First, every order placed between November 27th and December 25th will receive a lovely little holiday "Kiss Stick," in a beautiful soft red shade that looks good on everyone. Although it isn't nearly as bright as one, we've named this pretty little shade "Holly Berry" in honor of the season. This Kiss Stick isn't the same formula as the ones we featured last holiday season, but instead a glossier version of our regular lip balms. We would love to hear how you feel about the formula when you try it!
Second, every order over $50 (before shipping and after any discounts) between now and December 25 will receive a "Best of 2008" set of samples. This package includes deluxe samples of nine of the most popular eye shadows from our special collections released in 2008. The samples come in our cute little bird-topped sample jars, but are generously filled to last you much longer than a regular sample.
The shades in this set are
Are you stumped about what to give your niece who is just beginning to wear makeup, or your best friend the makeup aficionada? Our makeup artist has assembled some suggestions for those special people in your life.
For the teenager: For a younger teen who is just beginning to wear makeup, a foundation might not be necessary. Consider a Satin Finishing Powder, a shimmery blush, a light sparkly eyeshadow and a softly tinted lipbalm. Keiko Satin Finishing Powder, Freja Luminous Shimmer Blush, Paris Luminous Shimmer Shadow and Rhubarb Nurturing Lip Balm would be excellent choices for fair-to-medium skins; Ami Satin Finishing Powder, Guava Luminous Shimmer Blush, Tigereye Luminous Shimmer Shadow and Fig Nurturing Lip Balm would work for medium-to-dark skin. If you want to really earn her undying affection, add a Buff Brush, Blush Brush and Large Shadow Brush. You might even get rewarded a couple of hours of free babysitting!
Mom is always difficult to buy for, isn't she? She doesn't "need" anything if you ask her. This year don't ask. Surprise her with a set of subtle eyeshadows, and the brushes to apply them. A combination that works for many skin tones and eye colors is Fleur and Raven Satin Matte Eyeshadows with Grace Pearluster eyeshadow and Carnevale Luminous Shimmer Eyeliner. Fleur is the base shade, Raven can be used as a contour color for a toned-down daytime look, or as an outer-corner accent to add depth. Grace is the optional shade, adding a touch of subtle shimmer and color to the lid or crease. Carnevale can be worn damp for a defined line or dry for a softly smudged line. Eye brushes #33, #36, #37 and #39 round out the gift.
For the bona-fide makeup lover in your life, consider our special holiday collections: Silver Screen I and Silver Screen II. But if she's already purchased those for herself, you might have to get a little more creative. Why not give her some things to round out that collection? Nourishing Lipbalm in Cranberry, Luminous Shimmer Powder in Lumina, Satin Matte Eyeliner in Black and a #23 Kitten Brush would delight even the most discriminating makeup diva.
Titanium dioxide is mined and purified before it can be used as a cosmetic pigment. In fact, all minerals are purified before they can be used medicinally (for example, in mineral tablets from the health food store) or as cosmetics. Indeed, virtually all cosmetic 'chemicals' are refined in some way - essential oils are extracted from plants, plant oils are pressed or extracted with solvents, and purified in various ways, soaps are catalyzed with lye, and almost everything is preserved one way or another.
Mineral pigments, including titanium dioxide, are very highly regulated by the FDA, and must adhere to strict standards for purity, particle size, etc. Frankly, we wouldn't have it any other way.
The term 'natural' is bandied about in the cosmetics world quite a bit these days. Cosmetic grade mineral pigments are generally considered to be natural because they are purified, natural substances. One industry standard bearer, BDIH, has a comprehensive list of guidelines they use to certify natural cosmetics, and you can read about them here.
What is not natural are the many polysyllabic synthetic chemicals that populate the long ingredients lists of most conventional cosmetics, and even many claiming to be natural. You can find some of the worst offenders here.
Alima Pure worked hard for our BDIH natural cosmetics certification, and we're proud to carry the symbol of assurance that our ingredient deck has been carefully audited, and falls within meaningful guidelines.
If you have any questions, please ask us. We love hearing from you.
We get this question quite often, and the answer may surprise you. Mineral makeup is not organic but 'inorganic'. Being of mineral origin, it is inert, and doesn't breakdown the way, say, flower petals do. Because it's inert, mineral makeup don't require preservatives to stay fresh, and it has great longevity.
How do some mineral cosmetics manage to call themselves organic? They add a little organic something - corn starch, lavender oil, or plant extracts, for example. Just a little bit, and they can claim to be 'organic minerals', however non-sensical that may sound to a chemist. And with that they need preservatives, because they are no longer inert.
We prefer to keep it simple. Pure minerals, and nothing more. It's really all you need.
We were not a little dismayed to discover that The Environmental Working Group (EWG) has reclassified it's titanium dioxide safety rating from 1 to 6. It appears that EWG in the process of reassessing all mineral cosmetics containing this particular ingredient, so it's only a matter of time before most of the cosmetics which had a '1' (low hazard) rating will have a '3' (medium hazard) rating.
After discussions with EWG, we discovered that the reclassification is related to their mistaken belief that nano-sized titanium dioxide particles, which are often used in sunscreens because of their transparency, are a component of mineral cosmetics. We would like to go out on a limb and say that it is very unlikely that any mineral cosmetics manufacturer, not just Alima Pure, uses nano-sized titanium dioxide and zinc oxide for precisely this reason: nano-sized particles are so tiny that they are nearly transparent. Transparency is great in sunscreen, but totally useless in, say, foundation, where coverage is the point.
We've been in contact with EWG about correcting their records. Meanwhile, Alima Pure is committed to bringing you the very safest, purest cosmetics available, and we are following this issue carefully. As you know, all of our products are compliant with the European Union Cosmetics Directive and the strict standards of the BDIH. For our part, we intend to err on the side of caution in our formulations. We'll certainly keep you posted as this issue unfolds, and please let us know if you have any questions.