Eyeshadow - wet or dry?

Posted on May 31, 2011 by terresa | 0 Comments

If you are new to mineral shadows, you may be wondering how you can get the colors to show up the way they look in the jar. Because the loose powders contain no binders, they can go on more sheer than a traditional shadow, but there are ways to eliminate that difference.

The simplest way to get your shadows to look vibrant and rich is also a great way to increase the wear and help prevent creasing. Simply work the shadow into the brush as you would to wear it dry, but right before you apply the shadow to the eye, lightly spritz the end of the brush with water.  In the above photo, Mariama is wearing Leone, one of our most shimmery shadows, which also means it is more sheer than a shadow with less sparkle. The eye on the right side of the photo was applied dry with a #39 brush. The left side of the photo was also applied with the #39, but spritzed with water before applying.  As you can see, wetting this shimmer intensifies both the color and the shimmer level, and has the added benefit of wearing longer without creasing!

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Posted in Alima Makeup, General, mineral makeup techniques, natural eyeshadow, Tips & Tricks

Alima Pure Staff Favorites

Posted on May 26, 2011 by terresa | 1 Comment

Karin has worked at Alima Pure for four years, and is superb at keeping orders flowing out the door, from individual orders that customers place on line, to orders going around the world to our distributors.

As a working mother of three boys, Karin appreciates the fact that she can apply a handful of products without spending a lot of time, and have a perfect, glowing look that enhances her natural beauty.

We applied Beige 3 Satin Matte Foundation all over Karin's face for sheer coverage, then highlighted the apples of her cheeks with Leigh Luminous Shimmer Blush.

On her eyes, we used two Luminous Shimmer shadows, Chai from the crease to the brows, and Sienna on the lid. Satin Matte Eyeliner in Espresso, used wet, lined the upper lashes, and Satin Matte Eyeshadow in Raven filled in the brows.

As the finishing touch, Karin applied our new Organic Nourishing Lip Balm in Holly Berry. It's just that easy to look Naturally Gorgeous!

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Posted in Alima Makeup, Alima Pure staff favorites, General, mineral makeup techniques, natural makeup tips, Staff Favorites, Tips & Tricks

Simple Foundation Application

Posted on May 23, 2011 by terresa | 3 Comments

If your introduction to mineral cosmetics came from infomercials, you are probably used to applying your foundation by "swirling" the brush, "tapping" the excess off and "buffing" the product into the skin. While this method works, it isn't quite the way we suggest you apply your Alima Pure.

First, the brush photo at the top of this post shows approximately the amount of foundation we recommend you start with. But wait! Don't put that on your face yet. Now's the time to use that "tapping" motion, but don't use it to tap off the excess, use it to work the color up into the bristles of the brush. You can do this in the jar lid, in the palm of your hand or in a small dish. The goal is to get your brush to look similar to this second picture. Then you're set!

Now brush the foundation lightly onto the skin with a downward motion. Buffing isn't necessary! The amount on your brush (if you approximated our photos) is enough to do at least half of your face, perhaps even the full face, with one layer. For more coverage, simply repeat the process, putting more foundation only on the parts of your face where you feel you need more coverage. Usually, you can apply three layers with no issues, but if you feel it is looking heavy, spritz your face with water between the layers and allow the water to air dry before the next layer.

Applying your foundation in sheer layers will mean that it will look more natural and provide great wear. It also means that you can vary your coverage. Most people need heavier coverage across their nose and cheeks, with not so much needed on the forehead, chin, and outer parts of the face. With this method, just apply your first layer in all of these areas, and add subsequent layers only where you want the coverage.

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Posted in Alima Makeup, General, mineral foundation application, mineral makeup techniques, natural makeup tips, Tips & Tricks

Fit for a Princess

Posted on May 17, 2011 by terresa | 1 Comment

Just a few weeks ago, so much of the buzz about the royal wedding was about the make up of bride Kate Middleton. She look natural and radiant, the perfect bridal look. And best of all, she accomplished this look herself after a training session with a professional makeup artist.

We thought it would be fun to try to duplicate Kate's look, but go one step further...a beautiful, natural look done entirely with natural cosmetics. It was easy!

We selected Meghan (who specializes in order preparation and also spends some time working in the lab), because her skin tone is similar to Catherine Middleton's. We applied her Satin Matte Foundation in Beige 3, with an extra layer for medium coverage. Satin Matte Blush in Pink went on the apples of her cheeks and blended back towards her hair line.

For eyes, we applied Pearluster in Silk from lashes to brows. Then we applied Luminous Shimmer Eyeliner in Koan with a damp brush to her upper lash line. Koan also went under the eyes, but with a dry brush. Because Meghan's eyes are shaped a little differently than Kate's, we used a bit of Pearluster Zen to smudge the Koan on the lid, and blended it up over her entire lid. We used a bit of Satin Matte Shadow in Raven to fill in her brows.

To finish the look, Meghan slicked our new Organic Nourishing Lip Balm in Sweet Pea on her lips. We think she looks like a princess!

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Posted in Alima Makeup, Alima Pure, General, mineral makeup techniques, natural makeup tips, Tips & Tricks

Perfectly polished with just six products

Posted on May 17, 2011 by Shopify API | 2 Comments

To illustrate how few products you need to use to create a perfectly polished everyday look, we sat down one of our Order Processing Experts, Theresa in the makeup chair.

Theresa wears Beige 5 foundation, so we applied a sheer layer, with another layer just in the areas she needed a little extra coverage.

For blush, we used Soft Plum Satin Matte Blush on the apples of her cheeks, and blended it back towards her hairline.

Theresa has gorgeous eyes, so we wanted to use a nice light color with some sparkle to draw attention to them. We applied Luminous Shimmer Eyeshadow in Paris with a damp #37 brush, from lashes to brow. To contour, we used Satin Matte Eyeshadow in Lilac in the crease and outer corner, applied with a #39 brush. Since this was an everyday look, we opted to use the shadow dry so it wouldn’t be overly dramatic or colorful. We finished with Satin Matte Eyeliner in Black, applied damp with the #33 Angle Liner brush.

To complete the look, Theresa slicked on some of our new Organic Nourishing Lip Balm in Fig. Gorgeous!

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Posted in Alima Makeup, Alima Pure, General, mineral makeup techniques, natural makeup tips, Tips & Tricks

Four great shadow looks for blue eyes!

Posted on August 10, 2010 by terresa | 3 Comments

It seems as if suddenly, the makeup artist email is filled with people looking for eyeshadow recommendations.  Could it be that our shadow choices are a bit overwhelming?  Help has arrived, for those with blue eyes, at least.  (Other eye colors--your recommendations are coming, sit tight!)

Keep in mind that what looks good on one person with blue eyes won't look good on everyone with blue eyes; skin tone and hair color do contribute to the overall look.  But with that caveat, there are a few guidelines that lead to combinations that will work for most everyone with blue eyes.

1.  Use the color wheel as your guide.  Opposites enhance!  Have you seen two colors that, when placed next to each other seem to almost pulsate?  Those colors are true opposites.  Blue is opposite of orange on the color wheel, so orangey shades will work beautifully for most blue eyes.  If your eyes lean towards lavender-blue, then your shadow can lean towards yellow (gold).  If your eyes are blue-green, you should use oranges with more red.

How to wear it:

Highlight with Champagne or Silk Pearluster.

On the lid try Mohair Satin Matte, Toffee Pearluster or Brown Sugar Luminous Shimmer.

At the outer corner/crease use a bit of Martinique Luminous Shimmer.

Line with Paparazzi Luminous Shimmer Eyeliner or Espresso Satin Matte Eyeliner.

2.  Neutrals work for most everyone.  With blue eyes, your neutrals lean towards golds.

How to wear it:

Highlight with Buttercream Luminous Shimmer or Vanilla Satin Matte.

On the lid try Camel Pearluster, Cocoa Satin Matte or Leone Luminous Shimmer.

At the outer corner/crease use a bit of Pyrite Luminous Shimmer or Java Satin Matte.

Line with Paparazzi Luminous Shimmer Eyeliner or Espresso Satin Matte Eyeliner.

3.  If your hair is blonde or light brown; and/or your skin is light-to-medium depth, you can probably wear cool colors very well.

How to wear it:

Highlight with  Daphne Satin Matte or Lana Luminous Shimmer.

On the lid try Viola Pearluster or Danube Satin Matte.

At the outer corner/crease use a bit of Navy Luminous Shimmer or Lilac Satin Matte.

Line with Carnevale Luminous Shimmer Eyeliner or Nightengale Satin Matte Eyeliner.

4.  A classic smoky eye is gorgeous with blue eyes.  Use a light hand if you are not used to this look, but you can really glam it up with the darker shades if you dare!

How to wear it:

Highlight with Meringue Luminous Shimmer or White Satin Matte.

On the lid try Zen Pearluster.

At the outer corner/crease use a bit of Noir Luminous Shimmer Eyeliner.  (Use as shadow, not liner.)

Line with Black Satin Matte Eyeliner.

Above all, remember that makeup should be fun, and it is about expressing your personal style and creativity, not about doing what is "right" or "wrong."  If it looks good and makes you feel great, it can't be wrong! Invite some girl friends over and try out different looks on each other.  You're sure to find some new looks that enhance your natural beauty!

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Posted in Alima Makeup, Alima News and Info, Alima Pure, mineral eyeshadow, mineral makeup tips, natural eyeshadow, Tips & Tricks

Celebrate Earth Day with the Alima Pure Cascadia Collection

Posted on March 01, 2010 by terresa | 4 Comments

April 22 is Earth Day, and it's never too early to treat yourself or a friend with a little gift that will both lift spirits and benefit the earth. Alima Pure's new Cascadia Collection celebrates the natural beauty of our home in Oregon, and $5 from the sale of each set ($25) will be donated to Ecotrust.org for reforestation projects.

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Posted in Alima Makeup, mineral eyeshadow collections, natural eyeshadow

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