Get the Look: Horizon Full Color Story

Posted on May 22, 2014 by Alyson Hancock | 0 Comments

Feeling inspired by warm weather? Get an easy, natural look for summer with the Horizon Full Color Story Collection.  Available in both Light/Medium and Medium/Deep sets, these are the perfect essentials for a beautiful and simple routine.

Sara-Horizon

1.  Start with a sheer layer of Balancing Primer Powder in Medium (light-medium set) or Deep (medium-deep set) brushed over your T-zone, or any areas where you experience excess oil.  During the hot summer months this can make all the difference in keeping your makeup shine free and in place all day.  Our #7 Half Moon Brush works well with this product.

2. Follow with a light application of Satin Matte Foundation in your perfect shade.  Try using our Flocked Sponge for light, well blended coverage.

3.  Apply a touch of Carnation Satin Matte Blush (light-medium set) or Soft Plum (medium-deep set) to the apples of your cheeks and blend to your temples for a natural flush.

4. For a warm glow, use the #7 Half Moon Brush with Contour Powder in Sombra.  Apply in the shape of a ’3′ by brushing across your forehead at your hairline, along the hollow of your cheek, and down along your jawline.

5. Use our #33 Angle Liner Brush with a little more Sombra for a subtle definition along your lash line.

6.  Apply Bone Satin Matte Eyeshadow with your #39 Large Shadow brush from lash line to brow for an all over eye brightening base.

7. With the same brush apply Terracotta Pearluster Eyeshadow blending at the base of your lashes and upward into your crease.

8.  Sweep on a coat or two of Natural Definition Mascara in Brown. This richly pigmented formula will neatly define your lashes and complement the warm hues of this collection.

9.  Dab on Desert Poppy Lip Tint for a gorgeous nude lip.

The Horizon Full Color Story offers a neutral pallet that can be used to create endless looks.  Experiment with some of your favorite shades to warm up your summer look.

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Posted in Alima Makeup, Alima Pure, Balancing Primer Powder, Bone, Collections, Desert Poppy, General, Horizon, Horizon Collection, Horizon Full Color Story, Natural Definition Mascara, Set, Sombra, Summer 2014, Terracotta

Introducing Horizon Limited Edition Color Collection

Posted on May 20, 2014 by Kate OBrien | 1 Comment

Summer is the season for adventure, exploration, and expanding your horizons. With this in mind we created the Horizon Limited Edition Color CollectionInspired by the gorgeous landscape of the arid desert, this collection is minimalist, versatile, and universally flattering on all skin tones.

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The Horizon Limited Edition Color Collection features the following full-size products:

Bone Satin Matte Eyeshadow: A sheer neutral cream with a soft matte finish perfect for all over the lid to brighten the eyes.

Terracotta Pearluster Eyeshadow: A warm earthy clay with a soft glowing finish, perfect to apply all over the lid to enhance eye color and also to contour the eyes in the crease.

Desert Poppy Lip Tint: A creamy dusty rose for muted pretty lips all summer long.

horizon-limited-edition

This special collection is now available along with the Horizon Full Color Story and Horizon Brush Collection. We hope you enjoy playing with these new shades and expanding your horizons all summer long!

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Posted in Alima Makeup, Alima Pure, Bone, Desert Poppy, General, Horizon, Horizon Collection, Horizon Limited Edition Color Collection, Lip Tint, Makeup Tips, mineral eyeshadow, Mineral Makeup, natural eyeshadow, Special Sets, Summer 2014, Terracotta

Get the Look: Emma Stone at the Met Ball

Posted on May 07, 2014 by Alyson Hancock | 0 Comments

Emma Stone always looks naturally gorgeous but she really outdid herself at this year’s Met Ball with an effortless sun-kissed makeup look. Enjoy our “get the look” step-by-step on how to achieve this radiant photo-ready red carpet look.

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1.  Apply your shade of Satin Matte Foundation (Emma is a Warm 1) with a #25 Brush to freshly moisturized skin. For this look, try for sheer coverage by blending your Satin Matte Foundation more than usual (buffing with a tissue can be really helpful here).

2. With your #3 Concealer Brush use the same Satin Matte Foundation  to cover any imperfections on the face and blend outward.

3. Next use a #23 Kitten Brush to lightly dust Olympia Radiant Finishing Powder over your face to set your foundation and to create subtle radiance.

4. Pop Melon Satin Matte Blush onto the apples of the cheeks, and then blend to the hairline with your #23 Kitten Brush (with the leftover Olympia Radiant Powder on the bristles). This creates a gentle terracotta glowing blush.

5.  For more even more radiance use the same #23 Kitten Brush and brush Dolce Highlighter over the tops of the cheekbones, down the bridge of the nose, and right onto the cupid’s bow.

6. Prep the eyes with a wash of Silk Pearluster Eyeshadow over the lids and up to the brow bone using a #39 Large Eyeshadow Brush.

7. Next, use a #36 Pointed Crease Brush to apply Toffee Pearluster Eyeshadow onto the lower lid and sweep upwards into the crease, blending outward to create warm drama.

8. With the #33 Angle Liner Brush line the upper and bottom lashes with Paparazzi Luminous Shimmer Eyeliner smudging as you go to create extra shadow and softness.

9. Finish the eyes by curling the lashes and applying two coats of Natural Definition Mascara in black to both the top and bottom lashes.

10. Finally, finish the look with two coats of Lotus Lip Tint - it’s the perfect raspberry pink shade to compliment this effortlessly glam look. Have fun!

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima News and Info, Alima Pure, Concealer Brush, Dolce, General, Get the Look, Highlighter, Kitten Brush, Lotus Lip Tint, Makeup Glow, mineral eyeshadow, mineral makeup techniques, mineral makeup tips, Natural Definition Mascara, natural eyeshadow, natural makeup, Olympia, Paparrazzi, Pearluster, Radiant Finishing Powder, Satin Matte Foundation, Silk, Toffee, Warm 1

Introducing Orchid Limited Edition Eyeshadow

Posted on February 18, 2014 by Clarissa | 0 Comments

Orchid is a modern and versatile shade that enlivens the skin for both cool and warm undertones. This semi-matte pearluster shadow is a soft shimmering fuchsia—the perfect hue for different makeup looks and complementary to many hair, eye and skin tones. Orchid also pairs well with shades of lavender and pink, such as the featured the mineral blushes and mineral eyeshadows in our In Bloom makeup trios.

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Posted in Alima Makeup, Alima News, Alima News and Info, Color Crave, Color Story, General, In Bloom, Makeup Collection, Makeup Sets, mineral eyeshadow, mineral makeup, New Product, Orchid, Pantone, Radiant Orchid, Spring, Spring Collection, staff favorites, Winter Collection

Alima + Fetch = Love is In Bloom Giveaway

Posted on February 11, 2014 by Clarissa | 0 Comments

Some things are just meant to be together! Alima Pure has teamed up with the fetching folks at Fetch Eyewear to offer this exclusive giveaway just in time for Valentine’s Day.

In our quest to find the #PerfectMatch, we fell in love with these sunglasses from one of our local pals here in Portland. Fetch Lee Suns featured a striking teardrop shape, with a delicate acetate edging. The Rose Garden color-way is the perfect complement to our In Bloom Collection—ushering in flowers and warmer weather in anticipation for spring.

One lucky winner will get a prize package that includes the following:

  • Fetch Lee Suns in Rose Garden
  • In Bloom Collection of choice (Lily or Zinnia)
  • Natural Definition Mascara in Black
  • Lip Tint in Sweet Pea

To enter the giveaway, you simply need to:

  1. “Like” Alima Pure on Facebook at www.facebook.com/alimapure.
  2. Enter your name, email address and choice of Lily or Zinnia makeup trios in the entry form hosted by Woobox, on Facebook under the “Love Is In Bloom” tab or at this link.
  3. Cross your fingers and hope for the best!

The contest starts today and ends on Friday, February 14 at 11:59 PM PT.* One lucky winner will be randomly drawn and announced on Monday, February 17.

*Please pardon us while we cover our bases. LOVE IS IN BLOOM GIVEAWAY is sponsored by Alima Cosmetics, Inc. in Portland, Oregon. No purchase necessary. Open to residents of the U.S. and District of Columbia only. Users must be at least 18 years old. One entry per email address. One bonus entry awarded per Facebook friend that enters after entrant.

Giveaway runs through Friday, February 14, 2014 at 11:59 PM PST. One winner will be chosen at random on Monday, February 17 and will receive the prize package, which includes: One (1) pair of Fetch Lee Suns in Rose Garden, one (1) In Bloom Collection of choice (Lily or Zinnia), one (1) Natural Definition Mascara in Black and one (1) Lip Tint in Sweet Pea. Prize package valued at $155 USD retail price, excluding tax and shipping charges. Promotion details are subject to change without notice. Alima Cosmetics, Inc. reserves the right to substitute prize of equal or greater value.

By entering the LOVE IS IN BLOOM GIVEAWAY, entrants accept and agree to these rules and the decisions of Alima Cosmetics, Inc., which shall be final. Alima Cosmetics, Inc. may use winner’s name for promotional purposes (including posting first name and last initial on the Facebook page and/or website) for no additional compensation, except where prohibited. Prizewinner will be announced on our Facebook Page (http://www.facebook.com/alimapure) and Pure Alima Blog (http://www.alimapure.com/blogs/pure-alima-blog) after prize award. This offer may not be published elsewhere without the written permission of Alima Cosmetics, Inc.

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Posted in Alima Makeup, Alima News, Alima News and Info, behind the scenes, General, Giveaways, Link Love, Local Events, Promotions, Special Sets, valentine, valentines day

20% Off Luminous Shimmer Eyeliner - This Week Only!

Posted on February 04, 2014 by Clarissa Fong | 0 Comments

We want your eyes to shimmer and shine…just like you! Luckily for you, our mineral eyeliners are on sale this week for 20% off, or $10 each! Click to see the list of colors, or visit our weekly makeup sales online for new and exciting deals and promotions.

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Posted in Alima Makeup, Alima News, Alima News and Info, Deal of the week, Eyeliner, General, Mineral Eyeliner, mineral makeup, natural makeup, Promotions, Sales, Tips & Tricks

Face Makeup Brush Sale – Take 20% Our Top Makeup Tools

Posted on January 28, 2014 by Clarissa Fong | 0 Comments

Now that you have found your perfect match in our Satin Matte Foundation, what better way to complement your new mineral foundation than the perfect tools? They are a must-have and perfect companion for makeup novices and makeup pros alike. And this week only, take 20% off our top four face makeup brushes!

Face Brush Sale Alima Pure

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Deal of the week, General, makeup brushes, Makeup Tools, mineral makeup, natural makeup, Promotions, Sales

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