No muss, no fuss!

Posted on July 19, 2011 by terresa | 0 Comments

Do you think loose mineral foundation is messy? A lot of people think so, but if you take advantage of a few tips and tools, it needn't be any messier than a pressed product!

The key to keeping mess down is to work product into the bristles of your brush before you bring your brush to your face. With products like blush and eyeshadows, this can easily be accomplished by keeping the product in the jar, picking some up from the sifter-top and then using the lid to tap or swirl the brush in the lid to get the product from the tips of the brush to the bristles.  When it is worked up into the bristles, product doesn't fall off the brush, either onto your face or your counter-top.

But sometimes the jar lid isn't roomy enough to swirl or otherwise work product into the brush and in those cases, a small bowl can come in very handy.

Pictured clockwise above, from upper left are: a hand-made bowl (by a special beginning ceramics student) and three sauce dishes from import stores, including one made of bamboo.

To use a bowl, tap a bit of foundation directly into the dish and then pick up that small amount with your brush and tap or swirl the brush in the bowl to work that product into the bristles. Once it is all worked into the brush, bring the brush up to your face. If more foundation is needed, tap a bit more directly into the bowl.  The larger area and higher sides of the bowl will help keep your countertops clean.

The two smaller "bowls" in the picture above are chopstick holders.  These are perfect for mixing eyeliner or eyeshadow with water!  Use a small spatula or even your liner brush to scoop some of the shadow or liner into the bowl, then drip a few drops of water into the "bowl."  Mix them together, adding more shadow or water as needed to get your desired consistency.  Be sure to discard any product that remains after using your products wet.

If you've been bothered by messiness with your loose minerals, try a little bowl, we think you'll be pleased with the results!

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, General, mineral makeup techniques, mineral makeup tips, natural makeup tips, Tips & Tricks

Alima Pure Staff Favorites

Posted on July 06, 2011 by terresa | 0 Comments

Sara is more than just one of the longest-term Alima Pure employees, you could really call her the Alima Pure muse! Back when Sara was approaching the age when her mom had promised she could begin wearing makeup, mom began to have some concerns about what Sara would be putting on her young, beautiful skin. That's what prompted Kate O'Brien to create Alima Pure!

When we needed a photo for a blog post we did on Alicia Silverstone's blog, The Kind Life, we recruited Sara to model for us. We asked her to pick out her five favorite products to take for the photo shoot, and the results can be seen above. Sara is wearing Satin Matte Foundation in Warm 1, Satin Matte Blush in Pink, Pearluster Eyeshadow in Silk, Luminous Shimmer Eyeshadow in Tigereye and our Organic Nourishing Lipbalm in Rhubarb. The result is soft, gorgeous and so easy to apply!

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure staff favorites, General, mineral makeup techniques, natural makeup, natural makeup tips, Staff Favorites

Holiday Brush Collections

Posted on November 04, 2009 by kate | 2 Comments

Just in time for holiday gifting, Alima brush sets are back!

Continue Reading →

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, makeup brush collections, taklon brushes

Alima’s Half Moon Brush Has Arrived

Posted on October 20, 2009 by kate | 0 Comments

Alima Pure Half Moon Brush

Alima is tickled to announce our new Half Moon Brush. This adorable little brush has an exquisite feel to it; dense, silky, smooth…it’s truly a pleasure to glide over  your face. Because it’s so soft and gentle, all skin types can use it, even those with sensitive or Rosacea-prone skin. Plus, it fits effortlessly into your purse or handbag.

The Half Moon Brush boasts a uniquely wide, flat design with a small, manageable handle, making it ideal for blending, highlighting or contouring. It quickly, easily, applies a sheer application of bronzers, luminous shimmer powders, finishing powders, primer powders, and is fabulous for blending or touching up mineral foundation.

I’ve found it works beautifully under my eyes and have been using it there, as well, for spot application. Another bonus: the Half Moon Brush’s slender arc of bristles is especially easy to clean and air-dry.

We’re offering our new brush right now at a special introductory price of $20.00 (see details on Alima’s Home Page). You will also receive, for a limited time, a sample of Autumn Glow Luminous Shimmer Powders; perfect to replicate the burnished, late day glow of the season.

We think you’ll be as pleased with the Half Moon Brush as we are and invite you, as always, to share any questions, comments or experiences.

Happy autumn to all of you!


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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, taklon brushes

Looking for Alima's #31 Brush?

Posted on February 19, 2009 by kate | 0 Comments

If you're wondering where our #31 (Fine Eyeliner/Concealer) brush is, don't despair, it will be back soon. But in the meantime, we have a few suggestions that might help you survive the wait.

If you were going to use the #31 for eye lining, you might enjoy the #33 Angle Liner brush, which works beautifully, wet or dry.  If you were seeking the #31 for concealer, a good substitute is our #35 Eye Detail Brush.  This handy little brush works much like the #31 for applying concealer to spots and blemishes, and also does a nice job applying a smudgy liner for a smokey eye.  Turn it sideways and you can use it much like the #31 for applying a thinner liner. And like the #31, it can also be used to apply lip color in a pinch!

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, natural makeup brushes

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