Get the Look: Spring Romantic

Posted on May 24, 2012 by Alyson | 0 Comments

We love this fresh and romantic look that Elizabeth Olsen wore so effortlessly at this year’s Independent Spirit Awards. Peachy pink cheeks and rose golden eyes are simple and perfect for a spring evening out on the town.

01. Freja Luminous Shimmer Blush 02. Silk Pearluster Eyeshadow 03. Martinique Luminous Shimmer Eyeshadow 04. Onyx Satin Matte Eyeliner 05. Alima Pure Brushes 06. Keiko Satin Finishing Powder  07. Sweet Pea Organic Nourishing Lip Balm

Get the Look With Alima Pure:

Less is more, especially with the Olsens' killer skin! With the #25 Foundation Brush apply one layer of Freja to the apples of the cheeks, best done with the oh-so-fabulous and foolproof #23 Kitten brush.

For the eyes, apply a wash of Silk Pearluster Eyeshadow from lash to brow with the #39 Large Shadow Brush. Next, sweep Martinique Luminious Shimmer Eyeshadow into the crease and upper and lower lash lines to create shadow and depth. For more intensity, line the eyes with Onyx Satin Matte Eyeliner with the #33 Angle Brush.

Finally, quench your lips and enhance their natural color with Organic Nourishing Lip Balm in the shade Sweet Pea.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Color Inspiration Board, Freja, Get the Look, Keiko, Martinique, natural cosmetics, Onyx, Sweet Pea

Meet Naturally Gorgeous Logan

Posted on April 10, 2012 by terresa | 4 Comments

APNG LoganWhen you first meet someone who is blessed with a willowy figure and long, naturally blonde hair (not to mention the fleeting but powerful possession of youth), it may be difficult to tame your internal green-eyed monster.  However, meeting our April Naturally Gorgeous model quickly turns the monster into a purring kitten.  Logan meets the world with humbleness and warmth, and after just a short time in her company, you just know…this is a young woman guided by her heart.  Her love of family and animals and her wish to be with loved ones whenever possible, combined with her stunning appearance, make Logan truly Naturally Gorgeous.

AP: What do you do for a living?

LG:  I currently work in childcare and am in the process of pursuing a career within the field of Occupational Therapy.

AP:  What do you do for fun?

LG:  I like to go on adventures that have no true destination.  When the weather is nice I like to be outdoors at all times, preferably near any body of water.  I have the most fun when I am surrounded by the people I love; when that is the case I am happy doing anything.

AP:  What should people know about you?

LG:  I am really bad at lying, so it never happens.

AP:  What do you really care about?

LG:  Animals, I think they are the most important things in the world.

AP:  Do you have any pets?

LG:  Two Golden Retrievers and a Betta Fish.

AP:  How do you define beauty?

LG:  I define beauty as anything that makes an individual stop and completely forget about everything around them while they stand in complete awe of what they are seeing, hearing, tasting, touching or smelling.

AP:  What makes you feel beautiful?

LG:  I feel most beautiful when I bring true happiness to another person, even if it is extremely subtle.

AP:  What scares you?

LG:  The thought of living in a different state from my family.

AP:  What surprises people about you?

LG:  I prefer hip hop and hate celery.

AP:  Who would you invite to your fantasy dinner party?

LG:  Both sets of deceased Grandparents along with my mother and father, just so they could all have one more visit together.

AP:  If you were given an all-expense-paid vacation that you had to take next week, where in the world would you go and what would you do?

LG:  I would go to Spain and arrange for a meet-up with my closest friend of fifteen years, who is currently working for the Peace Corps in Morocco.  In Spain we would meet new people, eat lots of meals and tell each other the stories that we’ve missed from each other’s lives over the past seven months.

Get Logan’s Look:Logan APNG

We applied Logan’s Satin Matte Foundation in Olive 1 with the #25 brush to give her a perfect canvas.  Logan loves to be outdoors in the sun, but Oregon hadn’t seen the sun in a while, so we faked a tiny bit of glow with Satin Matte Bronzer in Mauna Loa applied with the #23 Kitten Brush.  To make the glow more realistic, we gave her cheeks a flush of pink with Satin Matte Blush in Raspberry on the #17 Blush Brush.

From lashes to brows, we swept Pearluster Eye Shadow in Silk on with the #37 Blending Brush.  To bring out the green in her eyes, we used the #39 Large Shadow Brush to layer some Satin Matte Eye Shadow in Lilac on her lid.  We lined Logan's upper lash line with a bit of damp Black Cherry Luminous Shimmer Eye Liner.  To finish the look, we used Organic Nourishing Lip Balm in Sweet Pea.

 

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure Profiles, General, logan, mineral foundation, mineral makeup, natural makeup, Naturally Gorgeous, shimmer eyeshadow

The Right Tool for the Job: #7 Half Moon Brush

Posted on March 28, 2012 by terresa | 0 Comments

Have you looked at the photo of the adorable #7 Half Moon Brush and thought, "That brush is so cute, but what would I do with it?" Wonder no more, the #7 has many uses!

When you look at the front or back of the brush, you'll notice the gentle dome shape that lead to the name Half Moon, but if you look at it from the side, you will notice that the taper to the sides is much more steep.  This makes the brush a perfect tool for applying any product all over your face.  The taper of the bristles makes following the contours of your face as easy as can be!

Primer Powders

Honestly, this is why we created the brush in the first place.  When we use either Color Balancing Powder or Balancing Primer Powder, we like to have a dedicated brush for just those products, rather than going back and forth between foundation and primer with the same brush.  We made sure the bristles had that wonderful taper because we envisioned using this brush around the nose and cheeks.

Satin Matte Foundation

While not quite the perfect foundation tool that the #25 brush is, the #7 performs admirably in a pinch.  And by pinch, we mean for a mid-day touch up or even on overnight trips.  We've had occasion to use #7 in both situations recently, and it passed both tests with flying colors.

Satin Finishing Powder

Here's another case where we love having a non-foundation brush to apply a different product.  The surface of the brush is large, but the powder is light and sheer, so you never need to worry about applying too much, and the #7 is so handy for blending the powder out to all the parts of your face.

Luminous Shimmer Powder

If you hate mixing your matte and shimmer products on the same brush, this is a handy one to keep just for Luminous Shimmer Powder.  The taper makes it a breeze to sweep across the cheekbones, but the width of the bristles makes it fast and easy to apply shimmer powder to the legs or décolletage.

Bronzer

Of course you'd need to be sure you've worked the bronzer well into the bristles, but once you have, it works like a charm along the cheekbones, jawline and even bridge of the nose.

Aren't you wondering how you lived without this handy and adorable little brush?  And don't forget, it has the same super-soft, animal-free bristles of all of Alima Pure's brushes!

 

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, General, taklon brushes, Tools, Vegan Brushes

The Right Tool for the Job: #37 Brush

Posted on March 19, 2012 by terresa | 0 Comments

The #37 Eye Blending Brush is a multi-tasker if there ever was one. It was created and named for its ability to smooth away all harsh lines and give your eye makeup that "is she wearing shadow, or are her lids naturally that contoured and shimmery?" look.  The longer, more loosely-packed bristles give the #37 a fluffier shape, allowing it to spread shadow like a dream.  But the #37 has several other skills that you may not have known about.

If you want a very subtly defined crease, this brush is perfect for the job.  Just pick up a tiny bit of your contour color on the tip of the brush, work it into the bristles and apply as you would with your regular crease brush--blending and contouring in one step!

Are you a fan of shimmer, but worried that a heavy layer of shimmer doesn't present your lids at their best?  Use the #37!  Its fluffy bristles spread the shimmer out so that it never looks harsh or metallic, perfect for those with less-than-youthful lids.

Under-eye concealer a challenge?  If you are using Alima Pure Concealer, you know that with such an opaque product, it can be difficult to blend the edges of the concealer so that you don't end up with a reverse raccoon effect.  Use the #37 and work the concealer well into the bristles, then apply to the entire under-eye area.  After applying foundation, use a bit of foundation on the same brush to blend up into the concealer.  Voila!

 

 

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, General, taklon brushes, Tools, Vegan Brushes

The Right Tool for the Job: #39 Large Shadow Brush

Posted on March 13, 2012 by terresa | 0 Comments

#39 in use"If I can only afford to buy one shadow brush, which one should I get?"

We get this question from our customers a lot, and it's a little bit like asking a mom which of her children she loves the most. But, if pressed, we do have to answer with "probably the #39 brush."  If you are looking for one eye brush that you can use to create a full eye look (excluding liner), the #39 can do it.

For all-over color, the #39 is perfect.  Its broad-bristled end will pick up a good amount of color, and because the end is wide, it covers a larger area well and quickly.  Then, if you want to do the crease or another smaller area, turn the brush on its side and use the narrower dimension to contour your crease or lid.  To blend out the crease, flip it back to use the broader dimension.  Add some liner and you are set to go!

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, Deal of the week, General, taklon brushes, Tips & Tricks, Vegan Brushes

The Right Tool for the Job: #25 Foundation Brush

Posted on March 07, 2012 by terresa | 0 Comments

When we set out to design a foundation brush that would be a perfect complement for our silky Satin Matte Foundation, we knew that it should be soft and gentle, and that the shape was very important.

In fact, we were fairly picky about it.
Brush 25
We sent back plenty of samples; "too flat," "not full enough," "what is this -- ANIMAL HAIR?" were common exclamations as we reviewed our options. We finally got them the way we wanted, and apparently, we got it the way you, our customers, wanted it as well. The #25 Foundation Brush is always among our best-selling items, and even has a bit of a cult-like following.


So, what makes this brush so special? To start with, we insist on the finest, man-made bristles available. They are high-quality taklon, and they are unlike anything else you have ever felt. We insist on man-made for two reasons:

  • There is never any doubt at all that our brushes are 100% cruelty-free. Most animal hair brushes claim to be cruelty-free, and they probably are; but when you don't use animal hair, there is absolutely no doubt!
  • Taklon is hypo-allergenic, meaning those with animal allergies or sensitive skin have nothing to worry about with this brush.  People with animal allergies can experience itching when they switch from conventional cosmetics to minerals, which they usually attribute to the minerals.  In our experience though, the itching is caused by prolonged (compared to a swipe of blush or shadow) contact between the skin and an animal hair brush.  Switching to our taklon-bristled brushes has made all the difference for our customers with sensitive skin.

Its shape also makes the #25 effective.  At the time we created it, "kabuki" style brushes were all the rage for mineral makeup, but we found the lack of a handle just meant that the brush couldn't be stored with the other brushes, meaning it was often rolling around in a bag or drawer, getting bristles crushed and generally making a mess.  The shape of a true kabuki didn't really work for us either; that really rounded shape makes it difficult to distribute the powder throughout the brush.  Flat top brushes were also gaining in popularity, and while they have their place (when you want fuller coverage), they don't provide the natural look that most Alima Pure customers seem to prefer.

So, we took the best of both worlds and created a tightly-packed, slightly-domed brush with a handle.  Apparently, it was just what mineral makeup users were looking for, as it has been a customer favorite since it first became available.

To use the #25, pick up a little foundation on the brush, then use the lid of your jar, the palm of your hand or a small dish to work the color into the bristles, and then brush the foundation onto the skin with downward strokes.  Add more layers if you desire more coverage.

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, General, mineral makeup, mineral makeup tips, sensitive skin, taklon brushes, Tools, Vegan Brushes

Meet Naturally Gorgeous model Regina Ellis

Posted on March 05, 2012 by terresa | 0 Comments

What can you say about someone who takes their personal tragedy and turns it into a way to help others? Someone who deals with their own grief by finding a way to ease the road for those that are dealt a similar, devastating hand? We think you could say she is fiercely loving. Or maybe bravely compassionate. Definitely Naturally Gorgeous!

This month’s Naturally Gorgeous model is Regina Ellis, founder and CEO of Children’s Cancer Association (CCA). CCA was founded in Portland, Oregon in 1995, by the Ellis family after their daughter Alexandra died from cancer. As the only organization of its kind in the nation, CCA helps inspire kids to meet the challenge of facing a life threatening illness by providing JoyRx delivered through non-medical programs of chemo pal mentors, bedside music medicine, tailored support and resources. CCA's innovative brand attracts powerful, strategic partners and global leaders such as Apple iTunes, Converse, Genentech, Blazers, Gatorade, Nike, Fader, Atlantic Records, Anomaly and others who support CCA's initiatives helping thousands of kids- transform a moment and have a better day.

AP: How do you describe what you do for a living?
RE: I deliver joy.

AP: What do you want to tell us about the journey that brought you to your current position?
RE: Life, my children, family, my daughter’s courage and joy in life facing cancer and then death at 5 years old; hope, laughter and passion to leave the world a little better than I found it. Oh, and my type A personality.

AP: Do you have kids or pets?
RE: Alexandra, my oldest, died of cancer in 1995. Zach is 20, Kate is 16. Max is our 1-year-old Golden Retriever.

AP: Anything you really want to tell people about yourself?
RE: I don’t take myself too seriously. Most people don’t know that I have a secret crush on …rap and hip-hop music!

AP: What do you really care about?
RE: Family dinner and laughter.

AP: How do you define beauty?
RE: The width of your smile.

AP: What makes you feel beautiful?
RE: My reflection in my children’s eyes. And always being around my momma.

AP: What is always in your handbag?
RE: Alima Pure lip balm in Cranberry.

AP: What movie have you seen lately that you really enjoyed?
RE: I watched “Queen to Play” on Netflix last weekend. My all-time favorites are “Life is Beautiful” and “Chocolat.”

AP: Who would you invite to your fantasy dinner party?
RE: My daughter Alexandra, who died in 1995, Mary Oliver; Van Morrison, Oscar Pistorius, Juliette Binoche, Mario Batali, Bobbi Brown, Ghandi, Morgan Freeman, Bob Marley, Kelley Corrigan, Martin Luther King, Anne Frank, Roberto Benigni, Stevie Wonder, Amelia Earhart, Helen Keller and my crazy, Italian family!

AP: If you were given an all-expense-paid, weeklong vacation that you had to take next week, where in the world would you go and what would you do?
RE: Florence and Lucca, Italy. I go every chance I get, to walk the cobblestone streets, hear the church bells, go to the Mercato to get dinner, and breathe in the simplicity and music of life.

Regina’s Look

We applied Satin Matte Foundation in Beige 5 with our #25 Foundation Brush, and added a tiny bit under her eyes with the #3 Concealer Brush. We highlighted Regina’s cheeks with Satin Matte Blush in Antique Rose on our #17 Blush Brush.

We swept Luminous Shimmer Eye Shadow in Chai over Regina’s entire eye area with the #37 Eye Blending Brush. From the lashes to the crease, we used Pearluster Eye Shadow in Grace to bring out her eye color. We lined her upper lash line with Satin Matte Eye Liner in Onyx on a damp #33 Angle Liner Brush, and used a bit of Onyx to fill in the brows. We finished the entire look with Organic Nourishing Lip Balm in Cranberry.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure Profiles, Children's Cancer Association, General, JoyRx, mineral blush, mineral bronzer, Mineral Eyeliner, mineral eyeshadow, mineral makeup collection, mineral makeup tips, natural beauty, natural organic lipbalm, Naturally Gorgeous, Regina Ellis, Special Sets

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