Have you noticed that it is now just a little easier to shop and select makeup colors on the Alima Pure website? We have been adding little features and hints to make it simpler to find what you're looking for, even if you aren't always exactly sure what you're looking for!
In our website make-over, we added a handy feature that allows you to sort all of our eye products and blush shades by color. Of course, we recognize that our idea of "pink" might not be exactly the same as your idea of "pink," but keep in mind that we have listed them by the shade we are most likely to call a particular color. While Eden Luminous Shimmer Eyeshadow could be called "green" or "gold," it definitely could not be called "yellow," so it will show up in a search for "green" colors.
A couple of months ago, we added our 3 for $30 Eyehadow collections, to make it easier to buy coordinating eyeshadows based on what you want to achieve. For our first two rounds, we have focused on shades for different eye colors, but in the future we will also have some focusing on "looks," like a smoky eye or a polished, professional trio. In addition to these sets, we do have posts on our blog that recommend shadow shades for different eye colors; brown, blue or green.
And if your needs are more basic, we have added two new kit options. First, of course, is the Foundation Selector tool that we launched this week to help you find your perfect match. By answering the Foundation Selector questions, you are eligible to purchase a kit of samples to lead you to your match. The next step is our new kit, The Basic Face, which includes our cult-favorite #25 Foundation Brush and introductory sizes of your foundation shade, a Satin Matte Blush, Luminous Shimmer Blush and Satin Finishing Powder, all selected to complement your foundation. This kit takes the guess-work out of what blushes and finishing powder will work with your foundation, and includes shades that are the most popular for their category.
But even with all of these aids, sometimes nothing is better than personalized service. Our makeup artists are still available to answer your color questions.