Sisters Jen Cortez and Becca Bighley opened The Hive in 2011 on NE Lowry Avenue in Minneapolis. They had a vision of "the open-air vibe of old-school beauty parlors; a cheery interior, a variety of magazines for inspiration, hot coffee and teas, outgoing individuals, and amazing hair care products." In February of this year, they brought in Alima Pure to complete their product line-up.
AP: Can you tell us a little about your background and past experience?
Hive: I've (Jen) been a hairdresser for over ten years, and my sister Becca has been a hairdresser for over 5; we opened The Hive Salon last March where we focus on providing local, natural, and organic approaches to haircare and grooming. We're one of the only dedicated Ammonia-Free salons in the area, and we eschew potentially toxic products and services, like 'Brazilian Blowout'.
AP: What inspired you to open your shop?
Hive: I hit a point about 5 years ago in my career where I felt drained, sick, and tired. I would get headaches, nausea, burning eyes and more after only a few hours at work, and I would go home feeling like crap. Years of exposure were finally taking their toll on me. I was already buying organic food whenever possible, using non-toxic cleaning products at home, and had already begun switching to natural health and body care products on myself, so it seemed only right to break away and establish a salon where I could find, and provide the safest alternatives to conventional hair treatments.
AP: What other brands do you carry?
Hive: We carry haircare from Maxgreen Alchemy, Hairfix, John Masters Organics, Intelligent Nutrients, and Simply Organic- Intelligent Nutrients and Simply Organic are both Minnesota companies as well. We also carry non-toxic bug spray and environment aromas from Intelligent Nutrients, body care from John Masters Organics, and ammonia-free permanent hair color from Simply Organic.
AP: Why did you decide to carry Alima Pure?
Hive: Our goal is to become a 'one stop eco-beauty shop', so it was only natural to seek out a mineral makeup line. We chose Alima Pure because of their pure mineral bases; they're so versatile! We love being able to wet the shadows and liners, or mix the pigments with beauty balms and serums, and the clients love that they don't aggravate skin sensitivities.
AP: What do people love about your shop?
Hive: I think clients really love the open-air atmosphere in the salon- there aren't any walls or partitions in the salon so it feels really bright and airy . Clients also love our forthcoming attitude about the ingredients we do and don't use, and that we aren't trying to sell hype .
AP: How do you define beauty?
Hive: Beauty is the ability to love yourself inside and out- no matter what!
AP: What are other little ‘don’t miss’ gems in your neighborhood?
Hive: I adore going to Sen Yai Sen Lek for Thai food and The Matchbox for coffee!
If you are in the area, definitely stop by The Hive and see what all the buzz is about! To find an Alima Pure store near you, please view our list of spas and boutiques that carry our products.