Alima Pure Store Profile: Green and Greener

Posted on March 16, 2012 by terresa | 3 Comments

green&greener exteriorIf you live in the Los Angeles area and want to see Alima Pure products in person, Green and Greener is the place to go! Owner Alegre Ramos has a wonderful selection of Alima as well as other eco-friendly brands to delight anyone who is trying to live more green!

Can you tell us a little about your background and past experience?

Before starting Green and Greener, I was the Operations and Marketing Director for a luxury “shelter” company. We manufactured high-end bedding, furniture and home accessories here in Los Angeles. While there I fell in love with the design process and decided to go back to school to study interior design. In order to have enough time to go to school, I took a job with less responsibility but within an industry that I was passionate about and was responsible for the marketing of a number of public radio programs and specialized in their environmental programming. It was during the time I studied interior design that I met my mentor, a well-regarded environmental architect, and decided that my emphasis in interior design would be to practice interior design by applying the LEED principles to all my projects (LEED is the environmental design/build standard created by the US Green Building Council).

What inspired you to open your shop?

Many interior designers have stores, but they tend to be focused on furniture and accessories. As a “green” consumer myself, I was frustrated at the lack of options…you always had to buy one thing here, one thing there, one thing on-line. I also felt that I knew more than most people about what makes a product eco/green/non-toxic and it was out of this frustration that Green and Greener was born. I apply my LEED thinking to everything about the store, from how it was designed/renovated (passive lighting, well-insulated, energy efficient everything, reused as much as possible) to how the products are sourced (non-toxic, effective and as local as possible).

What other brands do you carry?

We focus on finding THE BEST products and often end up carrying HARD-TO-FIND products that nobody else carries such as Keys, Klean Kanteen, Crafty Kids, Graze Organic and Eco-Kids to name a few.

Why did you decide to carry Alima Pure?

When I was looking for a cosmetics line, I was already primarily focused on mineral make-up because it was what I wore. When I received the samples I LOVE how creamy the minerals felt. It was the best line I looked at and it’s a West Coast company to boot so it was an easy decision for me.

green & greener interiorWhat do people love about your shop?

They love that I carry hard-to-find items and that I can answer any question they come up with. It seems like trying to stump me is almost a game with some of my regulars.

How do you define beauty?

Beauty is the confidence to be you.

What are other little ‘don’t miss’ gems in your neighborhood?

Hugo’s, Great India Café (try their Malai Kofta), Umami Burger (BEST vegetarian burger EVER!) There is also Village Furniture (a fantastic vintage furniture store) and the first Menchi’s (serve yourself frozen yogurt) across the street from me and Yummy Cupcakes (a gourmet cupcake shop with organic and vegan options) two doors down.

Anything else you’d like to share?

Every other month we have a special make-up event. For $10 you get ½-hour with a very talented make-up artist who will show you how to make the most of all the natural options we offer! Next one is the end of April. Call us to reserve your space: 818.358.4313.

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Posted in Alima News and Info, Alima Pure Profiles, Alima Pure Store locations, eco-friendly, General, Green and Greener, Los Angeles, mineral makeup


3 Responses

terresa
terresa

March 20, 2012

Hi Michelle! Unfortunately, we make so many different shades that it would be nearly impossible for any store to carry everything we make. But Alegre spent a good amount of time picking the most popular shades and things that she thought would work best for her clientele. And even if she doesn’t have a particular shade, it sometimes helps to see other shades in person…it gives you a better idea how to interpret the photos you see on the website.

michelle
michelle

March 17, 2012

the prob is they don’t stock everything from you. being the only A.P. physical provider in Cali, they should have at least one of everything, right?!

Charlyn
Charlyn

March 19, 2012

I LOVE Green and Greener! I was getting so frustrated at the still toxic options at local health food stores. Allegre is amazing and I make it a point to stock up at her store because I’ve found her products to be so well researched. I found Alima through her and it is the best makeup I’ve used and I’ve used a lot of makeup through the years!now that I’ve started my holistic health counseling business I am so happy to have her store as a resource for clients struggling for healthy and safe options!

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