You'd practically have to live under a rock to miss the fact that October is Breast Cancer Awareness month. The pink products start taking over store shelves in September, and in past years the offerings ran the gamut from jewelry in the shape of a pink ribbon to vacuum cleaners and car tires. In the beauty category, especially, there are hundreds of offerings of special "pink" products, with portions of the sales of each item going to one of the non-profit organizations that are tied to Breast Cancer.
As honorable as most of these offerings are, there have been more concerns raised about "pink ribbon abuse" and "pink-washing," two terms that are most often used in regards to products that are donating to the cause while they may also be contributing to the illness. The most recent example is a fragrance that was commissioned by a large non-profit dedicated to finding a cure for breast cancer. Many people are concerned that two of the frangrance's ingredients have been linked to cancer.
At Alima Pure, we are well aware that not all claims that an ingredient is harmful are relevant to their use. You have to do your research. We hope that whenever you are faced with a "pink" product, or any other product, that you do your homework and check the ingredients to see if you are comfortable with their safety.
Breast Cancer is a cause that is close to our hearts for a number of reasons. But rather than create a special pink product for this month, we have decided that we simply would rather donate to the Breast Cancer Fund (BCF). At the end of October, we will be making a donation in the name of Alima Pure and our customers.
The BCF's mission is "In response to the public health crisis of breast cancer, the Breast Cancer Fund identifies — and advocates for elimination of — the environmental and other preventable causes of the disease." We think that sounds perfect. They are doing their research, and we encourage you to do yours. We think that when you do, you will be impressed with Alima Pure's dedication to safe ingredients. After all, we wear the products; as do our mothers, daughters, aunts, cousins and friends. We make the products, so we have employees who are exposed to the ingredients. We are concerned for their safety, and yours.