Gift Guide: Tabalitha

Gift Guide: Tabalitha

Tabalitha has been with Alima for just over two years, and she quite literally covers the foundation of our business. We appreciate her quiet focu...

Read more
Gift Guide: Katie

Gift Guide: Katie

Katie, sweet Katie, has been with Alima for almost three years. Honestly, it’s hard to put into words just how lucky we feel to have her as a part...

Read more
Gift Guide: Hannah

Gift Guide: Hannah

Hannah has been with Alima for over 12 years. She has a wealth of knowledge about the brand and is a delight to be around. We truly couldn’t do bu...

Read more
Gift Guide: Alex

Gift Guide: Alex

Alex has been with Alima for over 5 years, and is the glue that holds our operation together. We love her because she is hilarious, brilliant, kno...

Read more
The Essentials Edit

The Essentials Edit

We’ve compiled our favorite essentials for a naturally defined face. From bold enhancement to natural definition, these five minimalist products ...

Read more
Foundation Reviews

Foundation Reviews

It's the last day to shop the Alima Pure Foundation Sale! We love our foundation formulas, but you don't have to take our word for it: read on for ...

Read more
From the Chair: Undertones
Find Your Match

From the Chair: Undertones

Until you get the hang of undertones, the process is not as intuitive as say, figuring out if your skin is fair or deep. In fact, the question we a...

Read more