
As is our custom, orders placed in December have a little something extra tucked inside, a thank you from Alima Pure to all of our wonderful customers. This year, the token of our appreciation is a double-stacked, deluxe sample-sized blush duo that we’ve affectionately named “Sweet Cheeks.” This darling duo is made up of two Limited Edition shades that will only be available for a month, and are guaranteed to bring a warm glow to your holiday makeup!
We all have them–aggravating complexion issues, that is. Whether you’re bothered by uneven skin pigment, red, splotchy skin, a sallow skin tone, or dark circles, you’re certainly not alone. Smart, disciplined skin care, coupled by a healthy diet high in the right oils and antioxidants, can prove helpful–as can regular exercise. But beyond this common wisdom, what can be done to create that clear, luminous, even-toned canvas we all seek?
Most complexion problems can be dramatically improved through strategic application of mineral makeup: mineral makeup is gentle, safe, and versatile for the skin. Further, its texture, pigment, and multitude of shades are easily adapted to all varieties of skin tones and issues. Mineral makeup, in fact, provides the perfect bag of tricks to easily erase flaws and highlight our best features. There’s more »
As winter approaches, so can dry, winter skin. That doesn’t mean you need to put away your mineral foundation — it just means you might need to change your routine a bit.
If your skin feels tighter than normal after you’ve moisturized and before you apply any minerals to your face, it’s time to consider something more moisturizing. If you currently wear a moisturizing lotion, look for a cream instead. If your current cream is light-weight, you’ll need to find one that’s heavier without being greasy. Remember to allow your moisturizer to fully absorb before you apply your foundation. There’s more »

Just in time for holiday gifting, Alima brush sets are back!
Our new Starter Brush Collection is perfect for someone who is just starting to wear makeup, or for the make-up savvy jet-setter. This versatile collection gives you a selection of brushes that will cover all of your bases without weighing down your luggage, or confusing the beginner. It includes the #33 Angle Liner/Brow, the #37 Eye Blending, the #25 Foundation and the #17 Blush brushes, and is an excellent value at $60 (a $75 value).
Our Pro Brush Collection is sure to delight any makeup devotee, with seven of our best-selling brushes plus our brand new #3 Concealer brush. In addition to the #3 Concealer, the set includes the #17 Blush, #23 Kitten, #25 Foundation, #30 Pointed Crease, #33 Angle Liner/Brow, #37 Eye Blending and #39 Large Shadow brushes. Whether you’re doing your makeup for a day in the park or a night at the opera, this brush set has exactly what you need, and is only $115 (a $144 value).

Sparkle this Holiday Season with Alima Pure’s Limited Edition Jewel Box Collections
For the coming holiday season Alima Pure has wrapped up two dazzling mineral makeup gift sets: the Classic Jewel Box and the Modern Jewel Box. These beautifully packaged eye shadow collections unite luxury with mindfulness as eco-friendly (and budget-friendly) holiday gifts. There’s more »
Alima Pure will no longer be shipping our products to Europe, as our wonderful distributor, Femishop, will now be providing for your needs. If you have Alima Pure Points you would like to redeem please contact us for assistance. If you would like to find or order our products in Europe please contact Femishop and they will be delighted to help you. Our makeup artist and the rest of our staff at Alima Pure are always happy to hear from you and help you in any way we can, so please let us know if there is anything else you need.

Wouldn’t it be lovely if there were an inexpensive, delicious beverage that could benefit your skin, fight fat and cancer, and get you going in the morning? As luck would have it there is – white tea.
White Tea: Cure for All?
Many of us are familiar with the health benefits of green tea. But did you know that white tea is even more powerful than green tea? It also contains significantly less caffeine. No wonder everyone from Oprah to Dr. Oz to Alima’s own Kate have been spreading good cheer about this healing and salubrious natural treat.
White tea was a favorite drink of the Asian nobility for centuries. Known for it’s delicate fragrance and taste, it stems from the Camilla Sinensis tea bush. White tea’s immature leaves are plucked before ripened, and then–rather than being air-dried–freshly steamed for drinking. There’s more »
Alima is tickled to announce our new Half Moon Brush. This adorable little brush has an exquisite feel to it; dense, silky, smooth…it’s truly a pleasure to glide over your face. Because it’s so soft and gentle, all skin types can use it, even those with sensitive or Rosacea-prone skin. Plus, it fits effortlessly into your purse or handbag.
The Half Moon Brush boasts a uniquely wide, flat design with a small, manageable handle, making it ideal for blending, highlighting or contouring. It quickly, easily, applies a sheer application of bronzers, luminous shimmer powders, finishing powders, primer powders, and is fabulous for blending or touching up mineral foundation. There’s more »

“Less is more.” We’ve all heard this phrase. Most of us know the importance of preserving natural resources, of avoiding waste wherever possible. But this idea also has widespread value in other areas–even in the realm of cosmetics and skin care, where excess often reigns.
In fact, many skin problems can simply be resolved by limiting the number of products we use and the amount of ingredients to be found within each product. This is why we sometimes hear people comment that their skin looks it’s best, ironically, after an unfortunate illness or stay in the hospital. Of course, this isn’t always the case, but there’s something to be said about a brief bout of fever, an enforced fast, an episode of extra bed rest, an unanticipated break from makeup and skincare routines–that holds the potential to clear our skin and make it glow. There’s more »
Many of us have been frightened away from using facial oil, but in fact it can be marvelously nourishing and protective. In the summertime my skin seems to be fine without it, but as the weather changes I find it’s the perfect natural moisturizer. There’s more »