Bringing out the green in your eyes

I’ve always been envious of people with naturally green eyes.  Short of having Elizabeth Taylor’s eye color, green would be my choice.  I’m not lucky enough to be among the green-eyed but if you are, here are some shadows that will help make the most of your color.

1. As with blue eyes, use the color wheel to enhance your color.  The opposite of green is red, so shades with a red undertone will accent the green.  The easiest way to wear a red-toned shadow is to wear a purple.
How to wear it:

  • Highlight with Cassis Pearluster, Nigella or the more neutral Paris Luminous Shimmer .
  • On the lid try Plum Luminous Shimmer, Amethyst or Grace Pearluster.
  • At the outer corner/crease, use a bit of Aria, Aubergine, Milan Luminous Shimmers or Lilac Satin Matte Shadow.
  • Line with Carnevale or Black Cherry Luminous Shimmer Eyeliner. There’s more »

Alima Pure Profile: Nature of Beauty

This week we’re pleased to introduce the lovely Terri Bly of The Nature of Beauty. You can find Nature of Beauty in Saint Paul, Minnesota at Ecotique, and also online through her wonderful website.

Hi Terri, Can you tell us a bit about your background and past experience?
I come from a pretty eclectic background, especially for a natural beauty retailer – the two jobs that really inspired me to what I do now have nothing directly to do with the environment, chemicals, or beauty! I was a licensed clinical psychologist working part-time for two different organizations. In one, I was conducting assessment and providing counseling for gastric bypass surgery patients, both before and after surgery. Through this work, I saw the devastating health effects our environment was having on so, so many women. It wasn’t just that these women were “lazy” or lacked willpower. Their environment was clearly set up to promote the destruction of their bodies, and I suspected there was more to it than just cheap, fatty foods. My other job was as a consultant for a human resources consulting firm, where I helped companies like Target hire their higher-level corporate employees, for jobs like Buyer, Merchandise Planner, Marketing Director, and so forth. It was through this work that I developed an understanding of retail strategy and business. I really enjoyed it, too, much to my surprise. When I learned about the chemicals in the environment – and in beauty products – that interfere with estrogen, I knew I had found one of the missing links between women and the health problems that were so prevalent with my gastric bypass surgery patients. I decided to start my own business in order to not just educate women about these chemicals, but also to offer them beautiful, high-performing alternatives to what they were using. There’s more »

My personal take on “The Story of Cosmetics”

In case you missed it, The Story of Stuff Project was started by filmmaker Annie Leonard in late 2007 and can be found here www.thestoryofstuff.com.

The project consists of entertaining videos with a very specific perspective on production and consumption.  Educational materials are available to go with the videos, which are suitable for everyone from grade school-aged children and up. The first video, “The Story of Stuff,” has been viewed by more than 12 million people according to the Project’s website.  The Project has also produced similar short films about bottled water, “Cap and Trade” and now, cosmetics. There’s more »

Four great shadow looks for blue eyes!

It seems as if suddenly, the makeup artist email is filled with people looking for eyeshadow recommendations.  Could it be that our 99 shadow choices are a bit overwhelming?  Help has arrived, for those with blue eyes, at least.  (Other eye colors–your recommendations are coming, sit tight!)

Keep in mind that what looks good on one person with blue eyes won’t look good on everyone with blue eyes; skin tone and hair color do contribute to the overall look.  But with that caveat, there are a few guidelines that lead to combinations that will work for most everyone with blue eyes. There’s more »

Alima Pure profile: Camellia Pure Beauty


We’re delighted to introduce Emily Headen of Camellia Pure Beauty. Located here in Portland, Emily carries a terrific selection of Alima Pure products, among other natural makeup and skincare lines. Everything Emily touches radiates loveliness, and we’re honored to be included in her collection.

Thanks for joining us, Emily. Can you tell us a bit about your background and past experience?
Before I moved back to Portland in 2000, I worked for the Environmental Working Group (home of the Skin Deep Cosmetics Database) in Washington DC as a research analyst.  I worked mainly on corporate accountability issues, but learned a lot about toxins in the products and food we consume every day.  The years I spent working there made me realize how important it was to have alternatives available. People would always ask, “I shouldn’t use this, but what should I use instead?”  Now I have plenty of answers to that question, at least as far as makeup and skincare go. There’s more »

Alima Pure Perfectly Tailored Fall 2010 Collection

Step into fall with a versatile color collection that will look fabulous with a wool suit or your favorite hoodie and denim.  Two of these shades are of our new “almost matte” formula, so they appear matte in low-light situations, but have a touch of shimmer in sunlight.

  • Jacquard – a pale cream with the softest touch of shimmer.
  • Brocade – a completely matte medium grey.
  • Tulle – a super-sheer wash of golden shimmer, beautiful worn as a wash over other colors.
  • Velvet – a lush, smoky purple with a hint of shimmer.

Business Lunch Look –Apply Jacquard from lashes to brows, then accent outer 2/3 of lids with Brocade, fading into the cream towards the bridge of the nose.  Sweep Velvet into the crease, then line upper lashes with the same shade and a dampened brush.  Finish with Bordeaux Satin Matte Blush on apples of cheeks and Holly Berry Nourishing Lip Balm.

Fall Fete Look – Apply Jacquard from lashes to brows, then sweep a light wash of Tulle over the top of this.  Blend Brocade into the crease. Line upper and lower lashes with Velvet, either damp or dry.  Highlight cheeks with Demeter Luminous Shimmer Blush and finish with Fig Nourishing Lip Balm.

How to Pamper and Protect Travel Weary Skin

On a recent trip to beautiful Toronto, Canada, my husband and I battled everything from a rental car breakdown in the middle of a lightning storm to trying to find an open restaurant on Easter Sunday.  And then, there was the little matter of my red, dry, irritated skin. I wish I had remembered the havoc that air travel can wield on our skin. With an ounce of prevention, all of my problems could have been averted.

We all know the scene: lots of sitting around in the plane’s desert-dry, re-circulated air, reading bad magazines, watching so-so flicks; lots of restless naps, carried forth within the echo of unhappy infant screams and dry-air aggravated coughs and sneezes. Had I thought less about the persnickety task of organizing my carry-on toiletries and more about the logistics of sitting in this skin-adverse environment for 6 plus hours, my skin might have not suffered a set-back. There’s more »

Alima Pure’s Summer Beachcomber Collection


(with apologies to residents of oil-spill affected beaches)
Envision a warm beach, the wind gently whipping your hair and the frothy water lapping at your toes.  The colors are soft and muted, tumbled by the wind and water, but shimmering in the sun.  A treasure-trove of treats from the sea can be found at your feet, in a gorgeous array of shades:

  • Sand Dollar – a sandy pink shimmer
  • Sea Star – warm golden shimmer
  • Beach Glass – softly faded blue-green shimmer
  • Agate – rich copper brown sparkle

Day-at-the-Beach Look

  • Sweep Sea Star from lashes to just above the crease, then gently fade up to brows.
  • Apply a smudged line of Agate along the lashes.
  • Warm the complexion with the appropriate bronzer for your complexion, then  accent apples of cheeks with Pink Satin Matte Blush.
  • Apply Mango Lip Balm and head outdoors!

Night-at-the-Resort Look

  • Apply Sand Dollar from lashes to brows.
  • Apply Beach Glass to the lid, using a damp brush if you desire a more intense look. Emphasize crease and outer corner with Agate, then line upper lashes with Agate using a damp brush.
  • Line lower lashes with a smuded line of Sea Star.
  • Apply Carnation Blush to apples of cheeks, blending back towards ears.
  • Highlight cheekbones and collar bones with Dolce Luminous Shimmer Powder.
  • Apply Pomegranate Lip Balm, blot and re-apply.

Alima Pure Welcomes The Kind Life

This week we are happy to be sponsoring Alicia Silverstone’s blog “The Kind Life” which expands on her wonderful and popular book, “The Kind Diet” with an incredible following of people who are determined to be the best they can at taking care of their health, other people, animals and the planet and at the same time fully enjoying life and everything it has to offer – wonderful food, travel, friends, entertainment, etc.   We are impressed and humbled, and it has us thinking – again – about everything we do.

If you are a “Kind Lifer” welcome to Alima Pure! Everything is vegan except our lip balms, which contain beeswax (and which you have us talking about!) We do not use Bismuth or Carmine. Our brushes make applying mineral makeup a joy and are cruelty-free. We have 60 shades of foundation (we really want to help you find that perfect match!) If you would like help selecting a shade please email our makeup artist – she has almost magical matching abilities.

Along with our foundation and brushes, our eye shadows and blushes are our most popular products. We sincerely invite you to try some $1 samples and try some new colors.

Welcome! We’re very glad you’re here.

If you have any other questions or comments, please ask the artist or contact us, we love hearing from you.

Cruelty-free and beautiful

It is beautiful to live cruelty-free, and did you realize there is a whole section of examiner.com devoted to doing just that?  Examiner.com offers a wealth of information on just about every topic you can think of, including Alima Pure!  Check out this article by Jennifer Zhang, or this one by makeup artist extraordinare Krystal Burrell.

About this blog:

Welcome to the official Alima Pure Blog. We invite you to join the discussion on natural health and beauty. Thanks for visiting!

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