Celebrate Earth Day with the Alima Pure Cascadia Collection

April 22 is Earth Day, and it’s never too early to treat yourself or a friend with a little gift that will both lift spirits and benefit the earth.  Alima Pure’s new Cascadia Collection celebrates the natural beauty of our home in Oregon, and $5 from the sale of each set ($25) will be donated to ecotrust for reforestation projects.  This limited edition set features four beautiful shadows that are named for some of our naturally gorgeous geographical treasures. There’s more »

Fabulous Mineral Bronzers for Spring

T.S. Eliot may have considered April the cruelest month but weather-wise, we think February can give April a run for it’s money.  Months of rain and/or snow have most likely taken their toll on your complexion, leaving you at your annual palest, and probably without that just-in-from-the-cold flush.  It’s time for a little wake-up call for the skin. There’s more »

Valentine’s Day Gift Collection

This Valentine’s Day, Alima is offering a selection of the sweetest little gifts that you’ve ever given or received.  Unfortunately, we can’t really offer a tropical vacation or a diamond ring, but assuming it’s the thought that counts, these delightful gifts are sure to delight.

Introducing our Valentine’s Day Gift Collection.  These special gifts come packaged in our lovely little brown gift boxes, and inside each one you will find a full-sized blush, shimmer powder or bronzer, and the most delightful little travel brush that you’ve ever felt.  The brush works beautifully with the accompanying product, but also makes a nice travel companion!  There’s more »

Alima Pure’s Yoga Collection


This time of year, many people give more thought to exercise and stress relief. Yoga is an obvious answer to both of those concerns, providing benefits to body and mind.  To honor the power of yoga, Alima Pure has created our new Yoga Collection to bring calm and balance to your cosmetics bag and morning routine.

These new shades could be called “almost matte” or “semi-shimmery.”  They are a unique blend of matte and shimmer.  In direct light, they look shimmery, on the skin they are matte until you turn your head just so and catch the light. Mesmerizing! There’s more »

The Beauty of Coconut Oil

Loosely following our praise of white tea, I was inspired to share another favorite, all-round beauty and health remedy: coconut oil. Ever since I’ve learned of it’s myriad of uses, I’ve kept it on hand in both our bathroom and kitchen. Once you’ve learned more about the ways it can be used, you may be tempted to purchase a jar or two, as well.

This delicious oil, which contains lauric acid, a healthy fat, is used around the world as a part of many native diets and as a uniquely potent and diverse medicinal aid.  Like white tea, coconut oil shows evidence of supporting heart health, lowering cholesterol, increasing metabolism, and raising immune function. It’s also said to support healthy pregnancy (as with other health conditions, please discuss with your doctor first). There’s more »

Affordable Indulgences

Time are tough; everyone seems to be pinching their pennies these days. But we still need to enjoy ourselves. Despite the current financial climate and a shared awareness of the need to act wisely with our resources, we can still manage to have fun and find economical ways to indulge our fancies.

In the spirit of fun, here are a few of Alima’s favorite affordable indulgences. (A special thanks to my smart and creative co-worker, Tracy, for her great ideas.) There’s more »

Skincare advice for a northern client

Dear Alima Pure Makeup Artist,

I live in a VERY cold climate, my cheeks are often very rosy…too rosy in fact. I am starting to feel like I am looking like one of the wee men that work for my husband. Any advice? Would pistachio work? Or do I need something stronger? I have my eye on Trinidad… Thank you for your help on this matter, this time of year is tough on a girl’s social life.

All the best,

Mrs. Santa There’s more »

Anti-aging Skincare: It’s Never too Late (or too early) to Start!

At Alima, we like to celebrate women’s inner beauty. Inner beauty has become a ubiquitous and, arguably, an almost meaningless term…and yet, within it lies the hallmark of what matters most: being the best, most humane, most loving human beings we can be; having the generosity of spirit to share that beauty with others; possessing the courage and self-respect to allow our light to be seen…

And then, there’s that little matter about our skin. We’d like it to look as nice and fresh as possible, for as long as possible, if you please…

How best to accomplish this? Whether you are 20 or 70, there are plenty of ways to optimize our skincare and minimize or even prevent many of the most common signs of aging. Here are a few of  them. There’s more »

Alima Pure “Best of 2009” Gift with Purchase

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This delightful little package is filled with deluxe samples of nine of our favorite shadows from the Limited Edition collections we released this year.  (Okay, we admit it, we snuck in a couple from 2008, but they were too pretty to leave out!)  It’s yours with a $65 purchase, and makes a great stocking stuffer or a nice treat for yourself.  Limit one per customer, please.

The set contains:

Amazon – dusty brown shimmer, from the Rivers Collection.
Athena – peach shimmer, from the 2009 Goddess Collection.
Bette – deep, shimmering blue from the Silver Screen Collection.
Cupcake – light pink sparkle, from the La Dolce Vita Collection.
Eucalyptus – unique silvery-green shimmer from the Zen Garden Collection.
Nebula – slightly-warm silver shimmer from the Stargazing Collection.
Petit Four – shimmering beige with golden sparkle, also from La Dolce Vita.
Rue Cambon – a light, but bright, purple sparkle from the April in Paris Collection.
Teak – dark and sparkly brown from the Zen Garden.

Alima Pure “Customer Favorites” set makes a great holiday gift

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This delightful set contains our best selling Satin Finishing Powder, Satin Matte Blush and Satin Matte Eyeliner, packaged with the deliciously soft #21 Buff Brush in Alima Pure’s newest creation, the Travel Bag!  The set is available in two different shade levels and the bag is designed to make airline travel a breeze! There’s more »