Alima Pure wins ‘Beauty with a Conscience’ awards

We’re honored that Natural Solutions Magazine has selected 2 Alima Pure products to win their 2008 ‘Beauty With a Conscience’ awards: 

Best Foundation - Alima Satin Matte Foundation 
“Never cakey, this light powder imparted a healthy radiance and all-day coverage. Plus, their 60 shades are bound to match any skintone.” 

Best Blush - Alima Satin Matte Blush 
“This color left our cheeks with a lovely glow that garnered us a boatload of compliments whenever we wore it.” 

Our dear friends at Talulah won ‘Best Cleanser for Dry to Normal Skin’ for their fabulous Vanilla Bean Cleanser.

Silver Screen Holiday Collections

A tribute to the sirens of the silver screen, the Alima Pure holiday gift collection is presented in two acts designed to create classic, festive looks. With versatile shades to take you from matinee to evening premier, the Act I and Act II Silver Screen sets offer a modern take on vintage Hollywood glamour.

 Act I: Four coordinated shadows to create sculpted and smoky looks for the eye

There’s more »

Festive holiday makeup

As the holiday party season approaches, it’s not too early to think about your “look” and what features you want to emphasize this season.  Planning ahead will mean you’ll have more time to spend on your hair and outfit, or having fun at the soiree!

The three things that come to mind for holiday makeup are shimmer, dramatic eyes and red lips.  Since you don’t generally want to use more than two of these at a time, the looks below are festive but still tasteful. There’s more »

Is titanium dioxide natural?

Titanium dioxide is mined and purified before it can be used as a cosmetic pigment. In fact, all minerals are purified before they can be used medicinally (for example, in mineral tablets from the health food store) or as cosmetics. Indeed, virtually all cosmetic ‘chemicals’ are refined in some way - essential oils are extracted from plants, plant oils are pressed or extracted with solvents, and purified in various ways, soaps are catalyzed with lye, and almost everything is preserved one way or another.

Mineral pigments, including titanium dioxide, are very highly regulated by the FDA, and must adhere to strict standards for purity, particle size, etc. Frankly, we wouldn’t have it any other way. There’s more »

Alima in Paris

Le Bon Marché, in Paris, is considered by many aficionados to be the most exclusive department store in the world.  The store is stunningly gorgeous, and they carry some of the loveliest merchandise you can find anywhere.  And now, it’s even a little more beautiful, at least in our humble opinion.  Alima Pure is available at Le Bon Marché!  We stopped in on our recent trip, and were delighted to see our lovely little jars in such a sophisticated setting.

Alima display

Alima display

There’s more »

Is mineral makeup organic?

We get this question quite often, and the answer may surprise you. Mineral makeup is not organic but ‘inorganic’. Being of mineral origin, it is inert, and doesn’t breakdown the way, say, flower petals do. Because it’s inert, mineral makeup don’t require preservatives to stay fresh, and it has great longevity. There’s more »

The Perfect Natural Nail Treatment

What would you say if we told you we found the perfect clear natural nail polish? What if it pampered your cuticles, strengthened your nails, never required harsh chemical removers, and never chipped? There’s more »

Do you love Indie Cosmetics?

If so, we’d be grateful if you took a moment to join us in signing a petition against the FDA Globalization Act of 2008

If passed, the law would require small cosmetics companies to pay thousands of dollars a year in registration fees and comply with burdensome paperwork that would serve only to put them out of business. There’s more »

Titanium Dioxide safety and mineral makeup

We were not a little dismayed to discover that The Environmental Working Group (EWG) has reclassified it’s titanium dioxide safety rating from 1 to 6. It appears that EWG in the process of reassessing all mineral cosmetics containing this particular ingredient, so it’s only a matter of time before most of the cosmetics which had a ‘1′ (low hazard) rating will have a ‘3′ (medium hazard) rating. There’s more »

Welcome to the Alima Pure blog!

We’re delighted to have to join the conversation about natural beauty, healthy living, cosmetic safety, and whatever cool, fun topics happen to strike our fancy. We’ll be testing skincare products, doing mineral makeup makeovers, chatting with practitioners and cosmetic chemists about the latest, greatest (and not so great) developments in the field, and even submitting ourselves to strenuous spa evaluations. We’re passionate about green beauty, and look forward to your thoughts and ideas on the topic. Pour yourself a cup of tea, and make yourself at home. We look forward to hearing from you!