Alima Pure Announces New Organic Nourishing Lip Balm

A green beauty treat for natural makeup lovers.

Portland, OR / May, 2011 -- Green beauty alert! Alima Pure announces a new line of “dream” organic lipbalms that pamper lips with protective, moisturizing anti-oxidants and deliver beautiful pure mineral color. Ingredients include White Tea and Pomegranate extracts and are from certified organic sources, except for mineral pigments, which are inorganic.

“Our goal was to create our dream lipbalm,” said Alima Pure Founder and President Kate O’Brien, “The perfect combination of incredible organic ingredients from certified producers and our premium pure mineral pigments. We wanted it to feel amazing, smell great and deliver complete color. We also wanted it to be a great green beauty tool – elegant enough for any makeup lover to carry and use.”

Shades include Acai (soft shimmering pink), Cranberry (sheer deep red), Fig (shimmering bronzed plum), Holly Berry (sheer neutral red), Mango (shimmering coral pink), Natural (untinted), Rhubarb (medium neutral pink) and Sweet Pea (shimmering copper rose). Alima Pure Organic Nourishing LipBalms are available now at www.alimapure.com and other natural makeup resellers. The manufacturer’s suggested retail price is $7.00 (U.S.).

Alima Pure

Alima Pure is the fastest-growing brand of pure mineral makeup – feeding an expanding global market of customers who want good cosmetics made with good ingredients from a good company. Alima’s award-winning foundations, blushes and eye shadows are 100% pure mineral pigments. Alima is a certified B Corporation and considers benefits to customers, community and the environment as important as the financial bottom line.

Women around the world meet their match
with Alima Pure

Satin Matte Foundation in 60 Shades - the most offered by any major brand.

Portland, OR / January, 2011 -- It's been called the 'Holy Grail' of makeup - finding a foundation that blends invisibly onto your skin, giving a fresh, even look that allows your natural beauty to shine through. More and more women around the globe are choosing Alima Pure's Satin Matte Foundation, which comes in six undertones (cool, neutral, olive, beige, warm and golden) with 10 gradations of each (light to dark) to get that naturally gorgeous look with pure mineral pigments that nourish and protect the skin.

"Japan was a highlight of 2010," said Alima Pure Founder and President Kate O'Brien, "I am delighted by the way Japanese women have responded to Alima Pure. They immediately got excited about the purity and simplicity of our ingredients, the luminous quality of our foundation and our shades that truly match their famously beautiful skin."

Customers from 45 countries bought our makeup in 2010 - which makes us feel great because we want women everywhere to have access to safe, wonderful foundation in a full range of shades to match all skin tones.

Alima Pure's Satin Matte Foundation is made from 100% pure mineral pigments and is vegan and cruelty-free. It does not contain irritants, dyes or fillers. It has won awards including Natural Solutions 'Beauty with a Conscious' Best Foundation, and been certified natural by BDIH.

Alima Pure

Alima Pure is the fastest-growing brand of pure mineral makeup, feeding an expanding global market of customers who want good cosmetics made with good ingredients from a good company. Alima's award-winning foundations, blushes and eye shadows are 100% pure mineral pigments. Alima is a certified B Corporation and considers benefits to customers, community and the environment as important as the financial bottom line.