Alima Pure will no longer be shipping our products to Europe, as our wonderful distributor, Femishop, will now be providing for your needs. If you have Alima Pure Points you would like to redeem please contact us for assistance. If you would like to find or order our products in Europe please contact Femishop and they will be delighted to help you. Our makeup artist and the rest of our staff at Alima Pure are always happy to hear from you and help you in any way we can, so please let us know if there is anything else you need.

Wouldn’t it be lovely if there were an inexpensive, delicious beverage that could benefit your skin, fight fat and cancer, and get you going in the morning? As luck would have it there is – white tea.
White Tea: Cure for All?
Many of us are familiar with the health benefits of green tea. But did you know that white tea is even more powerful than green tea? It also contains significantly less caffeine. No wonder everyone from Oprah to Dr. Oz to Alima’s own Kate have been spreading good cheer about this healing and salubrious natural treat.
White tea was a favorite drink of the Asian nobility for centuries. Known for it’s delicate fragrance and taste, it stems from the Camilla Sinensis tea bush. White tea’s immature leaves are plucked before ripened, and then–rather than being air-dried–freshly steamed for drinking. Read the rest of this entry »
Alima is tickled to announce our new Half Moon Brush. This adorable little brush has an exquisite feel to it; dense, silky, smooth…it’s truly a pleasure to glide over your face. Because it’s so soft and gentle, all skin types can use it, even those with sensitive or Rosacea-prone skin. Plus, it fits effortlessly into your purse or handbag.
The Half Moon Brush boasts a uniquely wide, flat design with a small, manageable handle, making it ideal for blending, highlighting or contouring. It quickly, easily, applies a sheer application of bronzers, luminous shimmer powders, finishing powders, primer powders, and is fabulous for blending or touching up mineral foundation. Read the rest of this entry »

“Less is more.” We’ve all heard this phrase. Most of us know the importance of preserving natural resources, of avoiding waste wherever possible. But this idea also has widespread value in other areas–even in the realm of cosmetics and skin care, where excess often reigns.
In fact, many skin problems can simply be resolved by limiting the number of products we use and the amount of ingredients to be found within each product. This is why we sometimes hear people comment that their skin looks it’s best, ironically, after an unfortunate illness or stay in the hospital. Of course, this isn’t always the case, but there’s something to be said about a brief bout of fever, an enforced fast, an episode of extra bed rest, an unanticipated break from makeup and skincare routines–that holds the potential to clear our skin and make it glow. Read the rest of this entry »
Many of us have been frightened away from using facial oil, but in fact it can be marvelously nourishing and protective. In the summertime my skin seems to be fine without it, but as the weather changes I find it’s the perfect natural moisturizer. Read the rest of this entry »
There must be a rainbow somewhere outside right now–it’s raining, but the sun is glaringly bright off of the wet pavement. We’re easing into the Portland rainy season. As the seasons change, maybe it’s time to change up your eyeshadow routine just a bit–add a little drama to go with the sweaters and scarves.
Smoky eyes are never out of style, but as the weather turns colder it becomes easier to pull off the romantic, grey smoky eye look. Wear our sparkly Meringue Luminous Shimmer shadow as a highlight, Zen Pearluster on the lid, and Ava Luminous Shimmer in the crease and outer corner. Line upper and lower lash lines with Onyx Satin Matte Eyeliner, using a damp brush. For additional drama, you can put Ava on the lid, smudged along the lash line. Read the rest of this entry »

We get lots of queries for skincare recommendations, and there are some fantastic ones out there (Talulah, for example), but one of my favorites doesn’t come in a jar.
Last year after my surgery, I faced the humbling process of getting back into shape. Getting onto the elliptical trainer was the first embarrasment. Of course no one was paying much attention to me, but after 10 minutes I was ready to curl up on the sofa with a good book and a cup of tea. Yoga class? Wow. Vinyassa yoga meant a push-up and downward dog as a ‘rest’ between poses. Seriously. Read the rest of this entry »