We may be biased, but we think Alima Pure has the absolute best customers in the world! (And you come to us from all around the world!) We want to thank you this holiday season with a little present or two. Read the rest of this entry »

Introducing Alima Pure’s newest addition…(drumroll)…our retractable foundation brush! It took a while for the manufacturer to get this just the way we wanted it, but we think it was well worth the wait. This beautiful brush is Alima-bronze on the outside, with black, super-soft, man-made bristles inside and our adorable bird on the end. Tuck it into a purse or travel bag so that you can take your foundation brush with you without a mess. Read the rest of this entry »
Are you stumped about what to give your niece who is just beginning to wear makeup, or your best friend the makeup aficionada? Our makeup artist has assembled some suggestions for those special people in your life. Read the rest of this entry »

We’re honored that Natural Solutions Magazine has selected 2 Alima Pure products to win their 2008 ‘Beauty With a Conscience’ awards:
Best Foundation – Alima Satin Matte Foundation
“Never cakey, this light powder imparted a healthy radiance and all-day coverage. Plus, their 60 shades are bound to match any skintone.”
Best Blush – Alima Satin Matte Blush
“This color left our cheeks with a lovely glow that garnered us a boatload of compliments whenever we wore it.”
Our dear friends at Talulah won ‘Best Cleanser for Dry to Normal Skin’ for their fabulous Vanilla Bean Cleanser.
A tribute to the sirens of the silver screen, the Alima Pure holiday gift collection is presented in two acts designed to create classic, festive looks. With versatile shades to take you from matinee to evening premier, the Act I and Act II Silver Screen sets offer a modern take on vintage Hollywood glamour.
Act I: Four coordinated shadows to create sculpted and smoky looks for the eye
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As the holiday party season approaches, it’s not too early to think about your “look” and what features you want to emphasize this season. Planning ahead will mean you’ll have more time to spend on your hair and outfit, or having fun at the soiree!
The three things that come to mind for holiday makeup are shimmer, dramatic eyes and red lips. Since you don’t generally want to use more than two of these at a time, the looks below are festive but still tasteful. Read the rest of this entry »
Titanium dioxide is mined and purified before it can be used as a cosmetic pigment. In fact, all minerals are purified before they can be used medicinally (for example, in mineral tablets from the health food store) or as cosmetics. Indeed, virtually all cosmetic ‘chemicals’ are refined in some way – essential oils are extracted from plants, plant oils are pressed or extracted with solvents, and purified in various ways, soaps are catalyzed with lye, and almost everything is preserved one way or another.
Mineral pigments, including titanium dioxide, are very highly regulated by the FDA, and must adhere to strict standards for purity, particle size, etc. Frankly, we wouldn’t have it any other way. Read the rest of this entry »
Le Bon Marché, in Paris, is considered by many aficionados to be the most exclusive department store in the world. The store is stunningly gorgeous, and they carry some of the loveliest merchandise you can find anywhere. And now, it’s even a little more beautiful, at least in our humble opinion. Alima Pure is available at Le Bon Marché! We stopped in on our recent trip, and were delighted to see our lovely little jars in such a sophisticated setting.

Alima display
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We get this question quite often, and the answer may surprise you. Mineral makeup is not organic but ‘inorganic’. Being of mineral origin, it is inert, and doesn’t breakdown the way, say, flower petals do. Because it’s inert, mineral makeup don’t require preservatives to stay fresh, and it has great longevity. Read the rest of this entry »
What would you say if we told you we found the perfect clear natural nail polish? What if it pampered your cuticles, strengthened your nails, never required harsh chemical removers, and never chipped? Read the rest of this entry »